Transcript
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CHAPTER - I
INTRODUCTION
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INTRODUCTION
The competition is hitting up in the market place with more and more players
vying for the same set of customers. These companies are competing with each other for
a larger share of the same pie. The scenario is no less with some of the companies in the
cement industry though they have enjoyed a glorious past. Zuari cement limited is one
among them. Zuari cement has within a short time-span made its presence felt in the
cement industry. It has done so by making top quality cement consistently that has won
the confidence and trust of millions in the country.
This story dates back to the time when there were not many regional brands in the
market. As the time elapsed many local brands like Raasi, CCI, Priya cement, KCP,
Maha cement has taken up the considerable market share. Thus with so many choices
available the customer, can defect to a competitor if he feels even slightly to dissatisfied.
Add to this the fact that a dissatisfied customer is likely to share his experiences with
many others, which may eventually cause a considerable damage to the good will and
brand image of the company. In the recent years the brand Zuari also suffers the same,
though it has superior work force, cutting-edge technology, de-centralized quality
assurance teams.
To emerge as a winner in a highly competitive environment, a brand should
incorporate messages that reflect consumers. A brand is more than a product for a
company and for any business to become truly successful, it needs to create positive
brand recognition for its product. The easiest and most fruitful way to think of a brand
image is as an IMAGE that the consumers remember. Hence a brand name and brand
image of the product plays a vital role for any firm to position it in the minds of the
customers. We are fortunate to take part in this project to know the position of the brand
Zuari in the customers mind and determine the setbacks that it suffered in the market and
analyze the same.
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NEED OF THE STUDY
In the current scenario, there is heavy competition in the cement industry.
Zuari cement is one of the major companies in the cement industry facing cut-throat
competition.
Unless we tell them, we cant sell them, which means that people will not buy
products until they become aware.
A S T U D Y O N B R A N D I M A G E O F Z U A R I C E M E N T S
Will help in studying the awareness of zuari cement in the market when
comparing to other brands, which enables to analyze sales of the company in the view
of competition. A careful and thorough study of the different factors enables the company
to withstand to the changing situations of the environment and suggests suitable strategies
to the company.
OBJECTIVES OF THE STUDY
The primary objective of the study is to know the Brand image of ZUARI cement this
comprises of
Consumer awareness level, usage and attitudes towards Zuari cement.
Engineers/Builders and Dealers awareness level, usage and attitudes towards Zuari
cement.
Reasons for preferring or not of Zuari cement.
Position of Zuari cement among the other brands in the minds of customers.
To give suitable suggestions from findings.
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RESEARCH METHODOLOGY
The purpose of conducting research is to know the Brand Image through the
attitude perceptions of the consumers, Engineers and Dealers towards Zuari cement. The
research is based on data collected from the sources.
DATA SOURCES:
Are generally classified into two categories from where the information is gathered
through
1. Primary data
2. Secondary data
PRIMARY DATA
Primary data collection includes both in-depth interview and simple questionnaire.
Data was collected from the Owners (consumers), Dealers and Engineers by way of
preparing questionnaire and gathering information relating to various aspects of the
product through direct interview method.
SECONDARY DATA
Secondary Data is derived from sources like Internet, articles, magazines etc.
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SCOPE OF THE STUDY
In todays globalized scenario Advertising agencies are playing a pivotal role as a
strategic consultant for their clients aiming at branding and building the image for their
products/services, so understanding their clients customers is the basic need for them
which has become a Herculean task
Todays customer has a huge basket of choices of choosing a particular brand of
cement services. His awareness level, past experiences, and perceptions about the product
attributes guide the preference towards a particular service. A product not accepted by the
intended customers is a failed product.
In this context, the study intends to know preferences, awareness level among
different segments (Engineers, Dealers and End-users) and the position of Zuari cement
in the sample.
LIMITATIONS OF THE STUDY
The study was subject to the following limitations:
The questionnaires were administered on a sample of 120 members which
constitutes 50 Consumers, 50 Engineers/Builders and 20 Dealers, which was
sufficient to analyze the attitude and perceptions of the mentioned above, which is
one of the major limitations of the study.
There was lack of access to the owners of the house, in the case of house hold
category (especially in the office hours) and most of the times it was their better
halves who had to interact and the result of such is incomplete, as they were not
properly involved in the decisions of the construction process.
The owner had to be accessed at his residence only after the office hours or only
on Sundays for unbiased information and it was highly time consuming.
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CHAPTERII
INDUSTRY PROFILE AND
COMPANY PROFILE
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INDUSTRY PROFILE
In the most general sense of the word, cement is a binder, a substance which sets
and hardens independently, and can bind other materials together. The word "cement"traces to the Romans, who used the term "opus caementicium" to describe masonry
which resembled concrete and was made from crushed rock with burnt lime as binder.
The volcanic ash and pulverized brick additives which were added to the burnt lime to
obtain a hydraulic binder were later referred to as cementum, cimentum, cment and
cement. Cements used in construction are characterized as hydraulic or nonhydraulic.
The most important use of cement is the production of mortar and concretethe
bonding of natural or artificial aggregates to form a strong building material which is
durable in the face of normal environmental effects.
Concrete should not be confused with cement because the term cement refers only
to the dry powder substance used to bind the aggregate materials of concrete. Upon the
addition of water and/or additives the cement mixture is referred to as concrete,
especially if aggregates have been added.
History of the origin of cement
It is uncertain where it was first discovered that a combination of hydrated no
hydraulic lime and a pozzolan produces a hydraulic mixture (see also Pozzolanic
reaction), but concrete made from such mixtures was first used on a large scale by Roman
engineers. They used both natural pozzolans (trass or pumice) and artificial pozzolans
(ground brick or pottery) in these concretes.
Many excellent examples of structures made from these concretes are still
standing, notably the huge monolithic dome of the Pantheon in Rome and the massive
Baths of Caracalla.
http://en.wikipedia.org/wiki/Ancient_Romehttp://en.wikipedia.org/wiki/Calcium_oxidehttp://en.wikipedia.org/wiki/Mortar_%28masonry%29http://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Slaked_limehttp://en.wikipedia.org/wiki/Slaked_limehttp://en.wikipedia.org/wiki/Pozzolanhttp://en.wikipedia.org/wiki/Pozzolanic_reactionhttp://en.wikipedia.org/wiki/Pozzolanic_reactionhttp://en.wikipedia.org/wiki/Roman_engineeringhttp://en.wikipedia.org/wiki/Roman_engineeringhttp://en.wikipedia.org/wiki/Trasshttp://en.wikipedia.org/wiki/Pumicehttp://en.wikipedia.org/wiki/Pantheon,_Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Baths_of_Caracallahttp://en.wikipedia.org/wiki/Baths_of_Caracallahttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Pantheon,_Romehttp://en.wikipedia.org/wiki/Pumicehttp://en.wikipedia.org/wiki/Trasshttp://en.wikipedia.org/wiki/Roman_engineeringhttp://en.wikipedia.org/wiki/Roman_engineeringhttp://en.wikipedia.org/wiki/Pozzolanic_reactionhttp://en.wikipedia.org/wiki/Pozzolanic_reactionhttp://en.wikipedia.org/wiki/Pozzolanhttp://en.wikipedia.org/wiki/Slaked_limehttp://en.wikipedia.org/wiki/Slaked_limehttp://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Mortar_%28masonry%29http://en.wikipedia.org/wiki/Calcium_oxidehttp://en.wikipedia.org/wiki/Ancient_Rome7/30/2019 Zuari Cements Anji
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He needed a hydraulic mortar that would set and develop some strength in the
twelve hour period between successive high tides. He performed an exhaustive market
research on the available hydraulic limes, visiting their production sites, and noted that
the "hydraulicity" of the lime was directly related to the clay content of the limestonefrom which it was made.
Smeaton was a civil engineer by profession, and took the idea no further.
Apparently unaware of Smeaton's work, the same principle was identified by Louis Vicat
in the first decade of the nineteenth century. Vicat went on to devise a method of
combining chalk and clay into an intimate mixture, and, burning this, produced an
"artificial cement" in 1817.
James Frost working in Britain, produced what he called "British cement" in a
similar manner around the same time, but did not obtain a patent until 1822. In 1824,
Joseph Aspdin patented a similar material, which he called Portland cement, because the
render made from it was in color similar to the prestigious Portland stone.
All the above products could not compete with lime/pozzolan concretes because of
fastsetting (giving insufficient time for placement) and low early strengths (requiring a
delay of many weeks before formwork could be removed).
Hydraulic limes, "natural" cements and "artificial" cements all rely upon their belite
content for strength development. Belite develops strength slowly. Because they were
burned at temperatures below 1250 C, they contained no alite, which is responsible for
early strength in modern cements.
The first cement to consistently contain alite was made by Joseph Aspdin's son
William in the early 1840s. This was what we call today "modern" Portland cement.
http://en.wikipedia.org/wiki/Civil_engineerhttp://en.wikipedia.org/wiki/Louis_Vicathttp://en.wikipedia.org/wiki/James_Frost_%28cement_maker%29http://en.wikipedia.org/wiki/Joseph_Aspdinhttp://en.wikipedia.org/wiki/Portland_stonehttp://en.wikipedia.org/wiki/Belitehttp://en.wikipedia.org/wiki/Alitehttp://en.wikipedia.org/wiki/William_Aspdinhttp://en.wikipedia.org/wiki/William_Aspdinhttp://en.wikipedia.org/wiki/Alitehttp://en.wikipedia.org/wiki/Belitehttp://en.wikipedia.org/wiki/Portland_stonehttp://en.wikipedia.org/wiki/Joseph_Aspdinhttp://en.wikipedia.org/wiki/James_Frost_%28cement_maker%29http://en.wikipedia.org/wiki/Louis_Vicathttp://en.wikipedia.org/wiki/Civil_engineer7/30/2019 Zuari Cements Anji
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Because of the air of mystery with which William Aspdin surrounded his product,
others (e.g. Vicat and I C Johnson) have claimed precedence in this invention, but recent
analysis of both his concrete and raw cement have shown that William Aspdin's product
made at Northfleet, Kent was a true alitebased cement. However, Aspdin's methods were"ruleofthumb" Vicat is responsible for establishing the chemical basis of these cements,
and Johnson established the importance of sintering the mix in the kiln.
William Aspdin's innovation was counterintuitive for manufacturers of "artificial
cements", because they required more lime in the mix (a problem for his father), because
they required a much higher kiln temperature (and therefore more fuel) and because the
resulting clinker was very hard and rapidly wore down the millstones which were the
only available grinding technology of the time. Manufacturing costs were therefore
considerably higher, but the product set reasonably slowly and developed strength
quickly, thus opening up a market for use in concrete. The use of concrete in construction
grew rapidly from 1850 onwards, and was soon the dominant use for cements. Thus
Portland cement began its predominant role. it is made from water and sand
Types of modern cement
Portland cement
Cement is made by heating limestone (calcium carbonate), with small quantities of
other materials (such as clay) to 1450C in a kiln, in a process known as calcination,
whereby a molecule of carbon dioxide is liberated from the calcium carbonate to form
calcium oxide, or lime, which is then blended with the other materials that have been
included in the mix .
The resulting hard substance, called 'clinker', is then ground with a small amount
ofgypsum into a powder to make 'Ordinary Portland Cement', the most commonly used
type of cement (often referred to as OPC).Portland cement is a basic ingredient of
concrete, mortar and most nonspeciality grout.
http://en.wikipedia.org/wiki/Isaac_Charles_Johnsonhttp://en.wikipedia.org/wiki/Northfleethttp://en.wikipedia.org/wiki/Kenthttp://en.wikipedia.org/wiki/Clinker_%28cement%29http://en.wikipedia.org/wiki/Limestonehttp://en.wikipedia.org/wiki/Clayhttp://en.wikipedia.org/wiki/Kilnhttp://en.wikipedia.org/wiki/Calcinationhttp://en.wikipedia.org/wiki/Carbon_dioxidehttp://en.wikipedia.org/wiki/Calcium_oxidehttp://en.wikipedia.org/wiki/Gypsumhttp://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Mortar_%28masonry%29http://en.wikipedia.org/wiki/Grouthttp://en.wikipedia.org/wiki/Grouthttp://en.wikipedia.org/wiki/Mortar_%28masonry%29http://en.wikipedia.org/wiki/Concretehttp://en.wikipedia.org/wiki/Gypsumhttp://en.wikipedia.org/wiki/Calcium_oxidehttp://en.wikipedia.org/wiki/Carbon_dioxidehttp://en.wikipedia.org/wiki/Calcinationhttp://en.wikipedia.org/wiki/Kilnhttp://en.wikipedia.org/wiki/Clayhttp://en.wikipedia.org/wiki/Limestonehttp://en.wikipedia.org/wiki/Clinker_%28cement%29http://en.wikipedia.org/wiki/Kenthttp://en.wikipedia.org/wiki/Northfleethttp://en.wikipedia.org/wiki/Isaac_Charles_Johnson7/30/2019 Zuari Cements Anji
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The most common use for Portland cement is in the production of concrete.
Concrete is a composite material consisting ofaggregate (gravel and sand), cement, and
water. As a construction material, concrete can be cast in almost any shape desired, and
once hardened, can become a structural (load bearing) element. Portland cement may begray or white.
Portland cement blends
These are often available as interground mixtures from cement manufacturers, but
similar formulations are often also mixed from the ground components at the concrete
mixing plant.
Portland blast furnace cement
Contains up to 70% ground granulated blast furnace slag, with the rest Portland
clinker and a little gypsum. All compositions produce high ultimate strength, but as slag
content is increased, early strength is reduced, while sulfate resistance increases and heat
evolution diminishes. Used as an economic alternative to Portland sulfateresisting and
lowheat cements.
Portland flyash cement
Contains up to 30% fly ash. The fly ash is pozzolanic, so that ultimate strength is
maintained. Because fly ash addition allows a lower concrete water content, early
strength can also be maintained. Where good quality cheap fly ash is available, this can
be an economic alternative to ordinary Portland cement.
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Portland pozzolan cement
Includes fly ash cement, since fly ash is a pozzolan, but also includes cements
made from other natural or artificial pozzolans. In countries where volcanic ashes are
available (e.g. Italy, Chile, Mexico, the Philippines) these cements are often the most
common form in use.
Portland silica fume cement.
Addition of silica fume can yield exceptionally high strengths, and cements
containing 520% silica fume are occasionally produced. However, silica fume is more
usually added to Portland cement at the concrete mixer
Masonry cements
Used for preparing bricklaying mortars and stuccos, and must not be used in
concrete. They are usually complex proprietary formulations containing Portland clinker
and a number of other ingredients that may include limestone, hydrated lime, air
entertainers, retarders, water proofers and coloring agents. They are formulated to yield
workable mortars that allow rapid and consistent masonry work. Subtle variations of
Masonry cement in the US are Plastic Cements and Stucco Cements. These are designed
to produce controlled bond with masonry blocks.
Expansive cements
Contain, in addition to Portland clinker, expansive clinkers (usually
sulfoaluminate clinkers), and are designed to offset the effects of drying shrinkage that is
normally encountered with hydraulic cements. This allows large floor slabs (up to 60 m
square) to be prepared without contraction joints.
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White blended cements
May be made using white clinker and white supplementary materials such as
highpurity met kaolin.
Colored cements Used for decorative purposes. In some standards, the addition of
pigments to produce "colored Portland cement" is allowed. In other standards (e.g.
ASTM), pigments are not allowed constituents of Portland cement, and colored cements
are sold as "blended hydraulic cements".
Very finely ground cements
Made from mixtures of cement with sand or with slag or other pozzolan type
minerals which are extremely finely ground together. Such cements can have the same
physical characteristics as normal cement but with 50% less cement particularly due to
their increased surface area for the chemical reaction. Even with intensive grinding they
can use up to 50% less energy to fabricate than ordinary Portland cements.
NonPortland hydraulic cements Pozzolanlime cements.
Mixtures of ground pozzolan and lime are the cements used by the Romans, and
are to be found in Roman structures still standing (e.g. the Pantheon in Rome). They
develop strength slowly, but their ultimate strength can be very high. The hydration
products that produce strength are essentially the same as those produced by Portland
cement.
Slaglime cements.
Ground granulated blast furnace slag is not hydraulic on its own, but is "activated"
by addition of alkalis, most economically using lime. They are similar to pozzolan lime
cements in their properties. Only granulated slag (i.e. waterquenched, glassy slag) is
effective as a cement component.
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Supersulfated cements
These contain about 80% ground granulated blast furnace slag, 15% gypsum or
anhydrite and a little Portland clinker or lime as an activator. They produce strength by
formation of ettringite, with strength growth similar to a slow Portland cement. They
exhibit good resistance to aggressive agents, including sulfate.
Calcium aluminate cements
Hydraulic cements made primarily from limestone and bauxite. The active
ingredients are monocalcium aluminate CaAl2O4 (CaO Al2O3 or CA in Cement chemist
notation, CCN) and mayenite Ca12Al14O33 (12 CaO 7 Al2O3 , or C12A7 in CCN).Strength forms by hydration to calcium aluminate hydrates. They are welladapted for use
in refractory (hightemperature resistant) concretes, e.g. for furnace linings.
Calcium sulfoaluminate cements
Made from clinkers that include ye'elimite (Ca4(AlO2)6SO4 or C4A3 in Cement
chemist's notation) as a primary phase. They are used in expansive cements, in ultrahigh
early strength cements, and in "lowenergy" cements. Hydration produces ettringite, and
specialized physical properties (such as expansion or rapid reaction) are obtained by
adjustment of the availability of calcium and sulfate ions.
Their use as a lowenergy alternative to Portland cement has been pioneered in
China, where several million tons per year are produced. Energy requirements are lower
because of the lower kiln temperatures required for reaction, and the lower amount of
limestone (which must be endothermic ally decarbonated) in the mix. In addition, the
lower limestone content and lower fuel consumption leads to a CO 2 emission around half
that associated with Portland clinker. However, SO2 emissions are usually significantly
higher.
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"Natural" Cements correspond to certain cements of the prePortland era,
produced by burningargillaceous limestonesat moderate temperatures. The level of clay
components in the limestone (around 3035%) is such that large amounts of belittle (the
lowearly strength, highlate strength mineral in Portland cement) are formed without theformation of excessive amounts of free lime. As with any natural material, such cements
have highly variable properties.
Geopolymer cements
Made from mixtures of watersoluble alkali metal silicates and aluminosilicate
mineral powders such as fly ash and metakaolin.
The setting of cement
Cement sets when mixed with water by way of a complex series of chemical
reactions still only partly understood. The component constituents slowly crystallise and
the locking together of the crystals gives it strength. Carbon Dioxide is slowly absorbed
to convert the Lime into insoluble calcium carbonate. After the initial setting, immersion
in warm water will speed up setting.
Environmental and social impacts
Cement manufacture causes environmental impacts at all stages of the process.
These include emissions of airborne pollution in the form of dust, gases, noise and
vibration when operating machinery and during blasting in quarries, and damage to
countryside from quarrying. Equipment to reduce dust emissions during quarrying and
manufacture of cement is widely used, and equipment to trap and separate exhaust gases
are coming into increased use. Environmental protection also includes the reintegration of
quarries into the countryside after they have been closed down by returning them to
nature or recultivating them.
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Climate
Cement manufacture contributes greenhouse gases both directly through the
production of carbon dioxide when calcium carbonate is heated, producing lime and
carbon dioxide,[14]
and also indirectly through the use of energy, particularly if the energy
is sourced from fossil fuels. The cement industry produces about 5% of global manmade
CO2 emissions, of which 50% is from the chemical process, and 40% from burning fuel.
The amount of CO2 emitted by the cement industry is nearly 900 kg of CO2 for every
1000 kg of cement produced. One alternative, in certain applications, lime mortar,
reabsorbs the CO2 chemically released in its manufacture, and has a lower energy
requirement in production. Newly developed cement types from Novacem and
Ecocement can absorb carbon dioxide from ambient air during hardening.
Fuels and raw materials
A cement plant consumes 3 to 6 GJ of fuel per tonne of clinker produced,
depending on the raw materials and the process used. Most cement kilns today use coal
and petroleum coke as primary fuels, and to a lesser extent natural gas and fuel oil.
Selected waste and byproducts with recoverable calorific value can be used as
fuels in a cement kiln, replacing a portion of conventional fossil fuels, like coal, if they
meet strict specifications.
Selected waste and byproducts containing useful minerals such as calcium, silica,
alumina, and iron can be used as raw materials in the kiln, replacing raw materials such
as clay, shale, and limestone. Because some materials have both useful mineral content
and recoverable calorific value, the distinction between alternative fuels and raw
materials is not always clear. For example, sewage sludge has a low but significant
calorific value, and burns to give ash containing minerals useful in the clinker matrix.
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Cement industry
In 2002 the world production of hydraulic cement was 1,800 million metric tons. The top
three producers were China with 704, India with 100, and the United States with 91
million metric tons for a combined total of about half the world total by the world's three
most populous states.
Modern cement
Modern hydraulic cements began to be developed from the start of the IndustrialRevolution (around 1800), driven by three main needs
Hydraulic cement render (stucco) for finishing brick buildings in wet climates.
Hydraulic mortars for masonry construction of harbor works, etc., in contact with
sea water.
Development of strong concretes.
In Britain particularly, good quality building stone became ever more expensive
during a period of rapid growth, and it became a common practice to construct prestige
buildings from the new industrial bricks, and to finish them with a stucco to imitate stone.
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Hydraulic lines were favored for this, but the need for a fast set time encouraged
the development of new cements. Most famous was Parker's "Roman cement".[8]
This
was developed by James Parker in the 1780s, and finally patented in 1796.
It was, in fact, nothing like any material used by the Romans, but was a "Natural
cement" made by burning sectariannodules that are found in certain clay deposits, and
that contain both clay minerals and calcium carbonate. The burnt nodules were ground to
a fine powder. This product, made into a mortar with sand, set in 515 minutes. The
success of "Roman Cement" led other manufacturers to develop rival products by burning
artificial mixtures ofclay and chalk.
John Smeaton made an important contribution to the development of cements when
he was planning the construction of the third Eddystone Lighthouse (17559) in the
English Channel. He needed a hydraulic mortar that would set and develop some strength
in the twelve hour period between successive high tides.
He performed an exhaustive market research on the available hydraulic limes,
visiting their production sites, and noted that the "hydraulicity" of the lime was directly
related to the clay content of the limestone from which it was made.
Smeaton was a civil engineer by profession, and took the idea no further.
Apparently unaware of Smeaton's work, the same principle was identified by Louis Vicat
in the first decade of the nineteenth century. Vicat went on to devise a method of
combining chalk and clay into an intimate mixture, and, burning this, produced an
"artificial cement" in 1817. James Frost, working in Britain, produced what he called
"British cement" in a similar manner around the same time, but did not obtain a patentuntil 1822. In 1824, Joseph Aspdin patented a similar material, which he called Portland
cement, because the render made from it was in color similar to the prestigious Portland
stone.
http://en.wikipedia.org/wiki/Roman_cementhttp://en.wikipedia.org/wiki/Cement#cite_note-7http://en.wikipedia.org/wiki/Cement#cite_note-7http://en.wikipedia.org/wiki/Cement#cite_note-7http://en.wikipedia.org/wiki/James_Parker_%28cement_maker%29http://en.wikipedia.org/wiki/Septarian_concretionhttp://en.wikipedia.org/wiki/Clay_mineralshttp://en.wikipedia.org/wiki/Calcium_carbonatehttp://en.wikipedia.org/wiki/Nodule_%28geology%29http://en.wikipedia.org/wiki/Clayhttp://en.wikipedia.org/wiki/Chalkhttp://en.wikipedia.org/wiki/John_Smeatonhttp://en.wikipedia.org/wiki/Eddystone_Lighthousehttp://en.wikipedia.org/wiki/English_Channelhttp://en.wikipedia.org/wiki/Limestonehttp://en.wikipedia.org/wiki/Civil_engineerhttp://en.wikipedia.org/wiki/Louis_Vicathttp://en.wikipedia.org/wiki/James_Frost_%28cement_maker%29http://en.wikipedia.org/wiki/Joseph_Aspdinhttp://en.wikipedia.org/wiki/Portland_stonehttp://en.wikipedia.org/wiki/Portland_stonehttp://en.wikipedia.org/wiki/Portland_stonehttp://en.wikipedia.org/wiki/Portland_stonehttp://en.wikipedia.org/wiki/Joseph_Aspdinhttp://en.wikipedia.org/wiki/James_Frost_%28cement_maker%29http://en.wikipedia.org/wiki/Louis_Vicathttp://en.wikipedia.org/wiki/Civil_engineerhttp://en.wikipedia.org/wiki/Limestonehttp://en.wikipedia.org/wiki/English_Channelhttp://en.wikipedia.org/wiki/Eddystone_Lighthousehttp://en.wikipedia.org/wiki/John_Smeatonhttp://en.wikipedia.org/wiki/Chalkhttp://en.wikipedia.org/wiki/Clayhttp://en.wikipedia.org/wiki/Nodule_%28geology%29http://en.wikipedia.org/wiki/Calcium_carbonatehttp://en.wikipedia.org/wiki/Clay_mineralshttp://en.wikipedia.org/wiki/Septarian_concretionhttp://en.wikipedia.org/wiki/James_Parker_%28cement_maker%29http://en.wikipedia.org/wiki/Cement#cite_note-7http://en.wikipedia.org/wiki/Roman_cement7/30/2019 Zuari Cements Anji
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Setting time and "early strength" are important characteristics of cements.
Hydraulic lines, "natural" cements, and "artificial" cements all rely upon their belite
content for strength development. Belite develops strength slowly. Because they were
burned at temperatures below 1250 C, they contained no alite, which is responsible forearly strength in modern cements. The first cement to consistently contain alite was made
by Joseph Aspdin's son William in the early 1840s. This was what we call today
"modern" Portland cement.
Because of the air of mystery with which William Aspdin surrounded his product,
others (e.g., Vicat and I.C. Johnson) have claimed precedence in this invention, but recent
analysis[10]
of both his concrete and raw cement have shown that William Aspdin's
product made at Northfleet, Kent was a true alitebased cement. However, Aspdin's
methods were "ruleofthumb" Vicat is responsible for establishing the chemical basis of
these cements, and Johnson established the importance of sintering the mix in the kiln.
William Aspdin's innovation was counterintuitive for manufacturers of "artificial
cements", because they required more lime in the mix (a problem for his father), a much
higher kiln temperature (and therefore more fuel), and the resulting clinker was very hard
and rapidly wore down the millstones, which were the only available grinding technology
of the time.
Manufacturing costs were therefore considerably higher, but the product set
reasonably slowly and developed strength quickly, thus opening up a market for use in
concrete. The use of concrete in construction grew rapidly from 1850 onward, and was
soon the dominant use for cements. Thus Portland cement began its predominant role.
In the US the first large scale use of cement was Rosendale cement a natural
cement mined from a massive deposit of a large dolostone rockdeposit discovered in the
early 19th century near Rosendale, New York.
http://en.wikipedia.org/wiki/Belitehttp://en.wikipedia.org/wiki/Physical_strengthhttp://en.wikipedia.org/wiki/Alitehttp://en.wikipedia.org/wiki/William_Aspdinhttp://en.wikipedia.org/wiki/Isaac_Charles_Johnsonhttp://en.wikipedia.org/wiki/Cement#cite_note-9http://en.wikipedia.org/wiki/Cement#cite_note-9http://en.wikipedia.org/wiki/Cement#cite_note-9http://en.wikipedia.org/wiki/Northfleethttp://en.wikipedia.org/wiki/Kenthttp://en.wikipedia.org/wiki/Clinker_%28cement%29http://en.wikipedia.org/wiki/Millstonehttp://en.wikipedia.org/wiki/Rosendale_cementhttp://en.wikipedia.org/wiki/Dolostonehttp://en.wikipedia.org/wiki/Rosendale,_New_Yorkhttp://en.wikipedia.org/wiki/Rosendale,_New_Yorkhttp://en.wikipedia.org/wiki/Dolostonehttp://en.wikipedia.org/wiki/Rosendale_cementhttp://en.wikipedia.org/wiki/Millstonehttp://en.wikipedia.org/wiki/Clinker_%28cement%29http://en.wikipedia.org/wiki/Kenthttp://en.wikipedia.org/wiki/Northfleethttp://en.wikipedia.org/wiki/Cement#cite_note-9http://en.wikipedia.org/wiki/Isaac_Charles_Johnsonhttp://en.wikipedia.org/wiki/William_Aspdinhttp://en.wikipedia.org/wiki/Alitehttp://en.wikipedia.org/wiki/Physical_strengthhttp://en.wikipedia.org/wiki/Belite7/30/2019 Zuari Cements Anji
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Zuari Cement is in the process of increasing this capacity to 6 million tonne by
2009 through setting up of a new 5500 tonne per day clinker line at Somajiguda and a
grinding center at Chennai. A captive power plant with a capacity of 43 MW has already
been set up at the Company's cement manufacturing facility at Sitapuram.
With a 6% market share in the south Indian cement market and sales of about Euro
188 million in 2009, Zuari Cement has chalked out ambitious plans for the future. This
includes strengthening its presence in the Maharashtra, Orissa and West Bengal markets.
While technology is just one of its strengths, there are many other factors that contribute
equally to Zuari's success. These include a highlevel organisation and decentralised
quality assurance teams to guarantee the full compliance with the customers'
expectations.
Our History Strong foundations for a company of strength. Zuari entered the
Cement business in 1994 to operate the Texmaco Cement Plant. In 1995, Texmacos
Plant at Somajiguda was taken over by Zuari and a Cement Division was formed. The
fledging unit came into its own in the year 2001 when Zuari Industries entered into a
Joint Venture with the Italcementi Group, the 5th largest producer of Cement in the
world , Zuari Cement Limited was born. Zuari Cement took over Sri Vishnu CementLimited in 2002. Today, the Company is amongst the topmost cement produces in South
India.
Zuari and Italcementi
The strength of two Zuari Cement is one of the leading cement producers in South
India. A fully owned subsidiary of the Euro 6 billion Italcementi Group, Commitment to
customer satisfaction has seen Zuari Cement grow from a modest 0.5 million tonnecapacity in 1995 to 3.5 million tones today.And earned a place among the most reliable
cement producers in the country.
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Maurizio Caneppele
Managing DirectorCurriculum vitae
Krishna Srivastava
Director Marketing
Ramesh Surya Narayana
Director Technical
Curriculum vitae
Emiliyan Andreev
Chief Financial Officer
Curriculum vitae
S.SURESH
Vice President HR & IR
With an annual production capacity of approximately 70 million tons of cement,
Italcementi Group is the worlds fifth largest cement producer.
http://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17772/MDS_PROFILE.pdfhttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17765/DT_profile.pdfhttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17765/DT_profile.pdfhttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17766/CFOS_PROFILE.pdfhttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17766/CFOS_PROFILE.pdfhttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17766/CFOS_PROFILE.pdfhttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17765/DT_profile.pdfhttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/17772/MDS_PROFILE.pdf7/30/2019 Zuari Cements Anji
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on these issues, the Group has taken over the cochairman ship of the Cement
Sustainability Initiative for the period 20082009.
Our Products
Cement for every kind of task Zuari Cement manufactures and distributes its own
main product lines of cement .We aim to optimize production across all of our markets,
providing a complete solution for customer's needs at the lowest possible cost, an
approach we call strategic integration of activities. Cement is made from a mixture of 80
percent limestone and 20 percent additives. These are crushed and ground to provide the
"raw meal, a pale, flourlike powder. Heated to around 1450 C (2642 F) in rotating
kilns, the meal undergoes complex chemical changes and is transformed into clinker.
Finegrinding the clinker together with a small quantity of gypsum produces cement.
Adding other constituents at this stage produces cements for specialized uses.
Blended Cements
Zuari Blended Cement the ecofriendly, userfriendly cement
Zuari Blended Cement has been developed in response to todays need for
environmentfriendly products that are costeffective, durable and have minimal
byproducts.
Durability is a very important property in concrete. And durability here means
concrete that ensures the long life span of structures like homes and residences that are
lifetime investments. Since distress of concrete and early failure of structures is a
common phenomenon, research over a period of time helped develop various remedial
measures that improved durability and cost economics. One of them being blended
Portland Cement, with complementary pozzolanic and cementitious materials like fly ash,
blast furnace slag, etc. And Zuari Blended Cement is a fine example of it.
http://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-2CDB-4F50-98FE-B148D2F94F40/11469/MDSPROFILE1.dochttp://www.zuaricements.com/NR/rdonlyres/94F5C380-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Our Products
Portland Cement Zuari OPC is a high quality cement prepared from the finest raw
material. Owing to optimum water demand, it contributes to a very low coefficient of
permeability of the concrete prepared. This improves the density of the concrete matrix
and increases the durability of the concrete. Zuari OPC is a high performance cement far
exceeding the codal requirement of BIS.
It is this very durability that translates into long lasting residential and
commercial constructions of a wide variety.
Zuaris edgeWith these unique advantages, Zuari Cement comes to you in twogrades 43 Grade OPC and 53 Grade OPC.
Zuari OPC is a high quality cement prepared from the finest raw material. Owing
to optimum water demand, it contributes to a very low coefficient of permeability of the
concrete prepared. This improves the density of the concrete matrix and increases the
durability of the concrete. Zuari OPC is a high performance cement far exceeding the
codal requirement of BIS.
It is this very durability that translates into long lasting residential and
commercial constructions of a wide variety.
Zuari 43 & 53 Grade Ordinary Portland Cement (OPC) Strong cements for
longlasting constructions.
Higher compressive strength
Better soundness
Lesser consumption of cement for M20 grade concrete and above
Faster deshuttering of form work
Reduced construction time
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Primo The success story
In 2009 Zuari Cement launched its highstrength cement under the brand
name 'Primo Concrete Cement' in Bangalore City. 'Primo' improves the density of the
concrete matrix and increases the durability of the concrete, making it an immediate hitamong construction and infrastructure projects undertaken in and around Bangalore.
Recently Primo was also launched in Kochi and Chennai. An extensive marketing and
distribution network across south India concretes Zuari Cement's success story.
New products, on the line of the extremely successful 'Primo' launch, will play a
significant role in key markets.
Primo Concrete Cement Concrete Redefined
Primo concrete cement is a high quality cement prepared from the finest raw
material. Owing to optimum water demand, it contributes to a very low coefficient of
permeability of the concrete prepared. This improves the density of the concrete matrix
and increases the durability of the concrete. Primo is a high performance cement far
exceeding the codal requirement of IS 122691987. It is this very durability that translates
into longlasting residential and commercial constructions of a wide variety, such as
dams,canals, highways, roads and flyovers.
Higher compressive strength
Better soundness
Lesser consumption of cement for M20 Concrete grade
and above
Faster deshuttering of form work
Reduced construction time
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Locations
CORPORATE OFFICE
No. 1, 10th Main, Jeevanbhima Nagar,
Bangalore 560 075
Fax 080 40302844/ 40302888
Email zclmkt@zcltd.com,zclho@zcltd.com
Works Sitapuram
P.O.Dondapadu
Nalgonda 508 246
Andhra Pradesh
Tel 08683 235107
Fax 08683 235229
Email svclspm@zcltd.com
Works Krishna Nagar
P.O. Somajiguda
Kadapa 516 311
Andhra Pradesh
Tel 08563 275104 / 275301
Fax 08563 275164
Email zclygl@zcltd.com
Italcementi Group
Italcementi Group at a glance
mailto:zclmkt@zcltd.commailto:zclho@zcltd.commailto:svclspm@zcltd.commailto:zclygl@zcltd.commailto:zclygl@zcltd.commailto:svclspm@zcltd.commailto:zclho@zcltd.commailto:zclmkt@zcltd.com7/30/2019 Zuari Cements Anji
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ZUARI CEMENTS RANGE OF CEMENT
Zuari Superfine Cement Zuari 43 Grade Cement Zuari Superfine P53
cement
ZUARI SUPERFINE CEMENT
ZUARI 43 GRADE CEMENT
ZUARI SUPERFINE P 53 CEMENT
QUALITY
Six strong benefits that make Zuari 43, 53 Grade, Super fine, Vishnu Premium
and Vishnu Shakti the ideal cement
Higher compressive strength.
Better soundness.
Lesser consumption of cement for M20 Concrete Grade and above.
Faster de shuttering of formwork.
Reduced construction time with a superior and wide range of cement catering to
every conceivable building need, Zuari cement is a formidable player in the
cement market.
http://www.zuaricements.com/scripts/productsPPCsuperfine.aspxhttp://www.zuaricements.com/scripts/productsPPCsuperfine.aspxhttp://www.zuaricements.com/scripts/productsOPC43.aspxhttp://www.zuaricements.com/scripts/productsOPC43.aspxhttp://www.zuaricements.com/scripts/productsOPC53.aspxhttp://www.zuaricements.com/scripts/productsOPC43.aspxhttp://www.zuaricements.com/scripts/productsPPCsuperfine.aspxhttp://www.zuaricements.com/scripts/productsOPC53.aspxhttp://www.zuaricements.com/scripts/productsOPC43.aspxhttp://www.zuaricements.com/scripts/productsPPCsuperfine.aspxhttp://www.zuaricements.com/scripts/productsOPC53.aspxhttp://www.zuaricements.com/scripts/productsOPC43.aspxhttp://www.zuaricements.com/scripts/productsPPCsuperfine.aspxhttp://www.zuaricements.com/scripts/productsOPC43.aspxhttp://www.zuaricements.com/scripts/productsPPCsuperfine.aspx7/30/2019 Zuari Cements Anji
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Here just a few reasons why Zuari cement chosen by millions of India.
Ideal raw material
Low lime and magnesia content and high proportion of silicates.
Greater fineness.
Slow initial and fast final setting.
Wide range of applications.
Quality customer services.
FEATURES THAT PROMISE BETTER PERFORMANCE
Concrete of better strength and workability since voids of air and water are
reduced.
Protection against alkali aggregate reaction due to the presence of a very glassy
state of silica.
Resistance towards chemical attacks and lowers permeability.
Long term durable concrete, because of low free lime.
Lower heat of hydration
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SHARE CAPITAL OF ZUARI CEMENT LIMITED
31st
December 2011
(Amalgamated)
1. Share Capital Authorized
27,00,00,000 (Previous period 27,00,00,000) equity shares of
Rs.10 each
27,000.00
17,00,00,000 (previous period 17,00,00,000) 9% redeemable
nonconvertible cumulative preference shares of Rs. 10 each
17,000.00
Issued, subscribed and fully paid up
25,79,61,400 (previous period 25,79,61,400) equity shares of
Rs.10 each [refer to note (a) and note (b) below]
25,796.14
17,00,00,000 (previous period 17,00,00,000) 9% redeemable
nonconvertible cumulative preference shares of Rs. 10 each
17,000.00
42,796.14
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TAX ASSET / LIABILITY AT THE BALANCE SHEET OF ZUARI CEMENT
LIMITED
Major components of deferred tax asset / liability as at the balance sheet date comprises
of the following.
31st
December 2011
(Amalgamated)
Deferred tax liability
Excess of depreciation allowable under IncomeTax Act, 1961
over depreciation provided in accounts.
6,449.72
Total 6,449.72
Deferred tax asset
Unabsorbed losses and depreciation (to the extent of virtual
certainty) [refer Note I below)
Provision for leave encashment 187.37
Voluntary retirement expenditure allowable under IncomeTax
Act 1961.
42.25
Disallowance under Section 43B 134.08
Provision for doubtful debts and advances 50.93
Provision for stores and spares 205.01
Others 170.72
Total (B) 790.36
Net Deferred tax liability (AB) 5,659.36
Deferred tax liability taken over on amalgamation 320.00
Deferred tax charge for the year 5,339.36
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When people hear your name, they conjure up a set of impressions that influence how
they think and buy. Those thoughts define your brand. Your brand is the promise you
make about your work a work a guarantee of quality. As with any promise, it implies a
relationship, this one between you and all your potential customers. It tells them what toexpect from your company. A brand tells them how you are relevant to their lives, and
how you are different from other companies. In short, a brand suggests to the world how
to perceive your work before they have even experienced it for themselves and even more
prompts them to want to experience it for themselves. If it is consistent, relevant, and
distinctive, a strong brand will accomplish three things:
Differentiation
Customer preference
Premium price
Bottom line, defining your brand means being clear about who you are, where you
want to go, how youre going to get there, and with whom. It means beings direct about
attracting those people who will value your work. Your brand resides in your customers
mind as a result of all the impressions made by encounters with your name, your
marketing messages, and everything else that people see and hear about your business.
Something as basic as your business address contributes to how your brand is perceived.
For that matter, every time someone walks into your business and looks around, visits
your website, meets an employee, or glances at your ad, that person forms an impression
that leads to a mind-set about your business. Thus a Brand is the sum of all available
information about product, service or company. Brand is a unique and identifiable
symbol, association, name or trademark, which serves to differentiate competing products
or services. Both a physical and emotional trigger to create a relationship between
consumers and the product/service.
But mostly consumer products have practiced branding for several years now. Branding
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refers to building an Image that conveys certain benefits to the customer and thus
differentiates the product from its competitors. By branding, you create your own self-
fulfilling prophecy. This is especially true in small business, where there may be
thousands of similar companies vying for the customers attention. The easiest and mostfruitful way to think of a brand is as an IMAGE that the audience remembers. This means
that successful branding of a service or a product is a matter of creating an image that is
positive, Relevant, and Memorable
What is Brand Image and how is it created?
Brand image is a unique set of association within the minds of target customers, which
represent what the brand currently stands for, and implies the current promise tocustomers. (Note that brand image is what is currently in the minds of consumers,
whereas brand identity is inspirational). It is the sum total of all tangible & intangible
traits- the ideas, beliefs, values, prejudices, interests, features & ancestry that make it
unique.
A Brand image visually & collectively represents all internal & external characteristics
the name, symbol, packaging, literature, signs, vehicle & culture. Its anything &
everything that influences how its target constituencies or even a single customer
perceives brand or a company. Brand image is the best, single marketable investment a
company can make. Creating or revitalizing a positive brand image is a basic component
of every business and lays a foundation on which companies can build their future.
Once you make your product or service distinctive, build your new image through a
combination of words, imagery and other devices that appeal to human logic and
emotion.
Choose or create a memorable name for your brand. Create a visually effective logo.
Write a tagline or slogan for the brand that concisely captures and communicates the
essence of your unique selling preposition. A brand must communicate what it
distinctively stands for using as few words and/or images so it is distinctive and easily
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recognizable to your market.
Image alone can help differentiate a commodity whether based on real or perceived
benefits as long as the strategy is executed properly. Images can be built to inform
consumers about hidden or small differences that they might otherwise be unaware of and
thus turn these differences into something that, in their own minds, they simply cannot
live without.
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3) Apart from Zuari cements which brand would you like to prefer?
S.NO. Opinions Respondents Percentage
1. L&T 20 28%
2. ACC 20 28%
3. Others 30 44%
Total 70 100%
Graphical representation of table
Interpretation:
The above table deals with otherstocks of cement 28% of respondents are view that they
maintained only the L&T Cement & 44% of respondents maintain other brand cement ,
while some 28% of the respondents maintained ACC .
0
10
20
30
40
50
L&T ACC OTHERS
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4) Who are the principle customers in your shop?
S.NO. Opinions Respondents Percentage
1. Direct customers 38 55%
2. contractors 17 24%
3. Builders 8 11%
4. Masons 7 10%
Total 70 100%
Graphical representation of table
Interpretation:
In this tables reveals about dealers principle customers 55% of dealers said that the
influence on the customers with respect to purchase decision of cement, 24% of replied
there are contractors, 11% & 10% with Builders and masons buying
0
20
40
60
Direct customersContractorsBuildersMasons
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5) How did you sell cement bags?
S.NO. Opinions Respondents Percentage
1. Net cash 45 65%
2. Credit Base 5 7%
3. Others 20 28%
Total 70 100%
Graphical representation of table
Interpretation:
Regarding this is a about of the finance mode of selling.
65% respondents are only they are selling on net cash 28% respondents are based other
special mode. Remaining just 7% dealers are selling on credit base.
0
10
20
3040
50
60
70
Net Cash Credit base Others
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6) How is the performance of this cement as per consumers opinion?
S.NO. Opinions Respondents Percentage
1.
Excellent 8 11%
2. Good 13 20%
3. Average 47 67%
4. Poor 2 2%
Total 70 100%
Graphical representation of table
Interpretation:
From the above table 67% dealers said his consumers performance on the
Average, 20% of dealers reveals that Consumers opinion is good. 11% of
respondents are excellent and just 2% only are poor in respect of consumer
performance.
0
10
20
30
40
50
60
70
80
Excellent Good Average Poor
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7) Does customers follow your suggestions?
S.NO. Opinions Respondents Percentage
1.
Always 40 58%
2. Some times 15 21%
3. Never 15 21%
Total 70 100%
Graphical representation of table
Interpretation:
58% of the respondents said that customers follows Always their
suggestion and 21% of the respondents said customers follows Sometimes and
rest of the respondent said that they 21% never .
Always
58%Some
times
21%
Never
21%0%
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9) Is ZUARI cement available to you on the basis of credit?
Sl.no Opinion No.of. Respondents Percentage
1
2
Very often
No
65
5
93
7
Total 70 100%
Graphical representation of table
Interpretation:
The above table clearly indicates that zuari cements available on credit base
to 93% dealers. Only 7% dealers are not satisfied about credit system.
0
20
40
60
80
100
Very Often No
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10) Is Zuari cement able to supply in time?
Sl.No Opinion
No.of.
RespondentsPercentage
1
2
Yes
No
62
8
89%
11%
Total 70100%
Graphical representation of table
Interpretation:
Above table indicates that zuari cements did not meet the demand of the dealers .Only
11% dealers were not satisfied with supply time. But it has need to be considered to meet
the demand driven situation at any time.
0
10
20
30
40
50
60
70
80
90
100
yes no
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11) Did you provide any discount for consumer?
Sl.No Opinion No. of. Respondents Percentage
1
2
2
Yes
No
No
25
50
45
36%
64%
64%
Total 70 100%
Graphical representation of table
Interpretation:
From the above table 64% of dealers are not willing to give any discount to consumers
only 36% were willing to give discount to consumers.
36
64
yes no
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0
10
20
30
40
50
60
70
8090
opinion
Yes
No
12) Do you expect cement price to grow up in the next year/future?
Sl.No OpinionNo.of.
RespondentsPercentage
1
2
Yes
No
61
9
88%
12%
Total 70 100%
Graphical representation of table
Interpretation:
From the above diagram dealers perception towards price hiking was very high .They are
strongly assessing that price must be increased in near future. Only 12% were not
confident about price hikes in near future.
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13) What is your present sales status on area wise?
S.NO. Opinions Respondents Percentage
1.
Rural 8 11%
2. Urban 16 22%
3. Other states 8 11%
4. Above all 38 56%
Total 70 100%
Graphical representation of table
Interpretation:
To expressing the sales of area uses.
From the above diagram most of the respondents are 56% on rural, urban, other
states(Above all) in all of them 22% of respondents were said that urban area and 11% of
respondents are rural and other states expressing.
0
10
20
30
40
50
60
Rural Urban Other States Above all
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15) Are you satisfied distribution policies and practices?
Sl.noOpinion
No. of. Respondents Percentage
1
2
Yes
No
56
14
80
20
Total
70
100%
Graphical representation of table
Interpretation:
From the above diagram out of 100% 70% of Respondents have said that they are
satisfied with policies and procedures but 20% people are not satisfied with
polices and procedure.
0
10
20
30
40
50
60
Yes no
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CHAPTERV
FINDINGS
AND
SUGGESTIONS
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FINDINGS
From the above analysis reveals that 49% of the respondents are using Zuari
Cement Since 3 Years and 25% of the respondents are using from 3 to 6 years and
13% of the respondents are using Zuari Cement from 6-9 years and 10% of
respondents are using 10 years above.
It is indicating that increasing brand loyalty towards Zuari cement.
In this research most of the respondents i.e, 69% like to take a Zuari Cement
Dealership. It reveals that quality is main criteria for selecting dealership.
Dealers are not willing to give credit to customers.
From the above table 67% dealers said his consumers performance on the
Average, 20% of dealers reveals that Consumers opinion is good. 11% of
respondents are excellent and just 2% only are poor in respect of consumer
performance..
This analysis clearly indicating that need to improve customer satisfaction.
From the above analysis dealers were willing use their own transport in demand
driven situation to get their stock as early as possible.
The above analysis clearly indicates that Zuari cements available on credit base to
93% dealers. Only 7% dealers are not satisfied about credit system. It is ultimately
providing good credit to dealers.
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SUGGESTIONS
Customers brand loyalty increasing year by year. It is advisable to more
concentration on delivering best quality always with affordable prices.
It is advisable to design the credit based and discount based offers to consumers
through dealers which will add the value to three parties consumers, company and
to dealers.
It is better to implement more attractive price strategies to attract the dealers.
It is advisable to create brand awareness programmes in cities to increase sales
rapidly.
Company has to concentrate on ultimate customer by delivering value at
affordable prices with good practices at all levels in distribution network.
It is advisable company has maintain efficient supply chain Management (SCM)
operations to bring the economies of scale in operations
From the above table 64% of dealers are not willing to give any discount to
consumers only 36% were willing to give discount to consumers. This indicating
that dealers were not giving any credit to customers.
Above table indicates that Zuari cements did not meet the demand of the dealers
From the above diagram dealers perception towards price hiking was very high
.They strongly assessing that price must be increased in near future. So, it was
ultimately creating demand for cement and dealers were going for maintain high
inventory levels.
From the above analysis it was clear that according dealers opinion most of the
consumers were from rural and urban areas
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QUESTIONNAIRES
STUDY ON BRAND IMAGE OF ZUARI CEMENT
(Dealers)
Dear Sir/Madam,
I am a student of DARE COLLEGE, conducting a Market research to know the
factors that influence you, while choosing a brand of cement for the construction of your
house and also the brand perception in the cement segment. Kindly extend your
cooperation in filling this questionnaire and enable me in doing the research successfully.
1. How long you are a Dealer of Zuari cement? ( )
a. 0-3 b. 3-6yrs c. 8-9yrs d. 10years above
b.
2. Why did you choose Zuari cement Dealership? ( )
a. Profit earning
b. Price
c. Quality
d. Product or brand image
3. Apart from Zuari cements which brand would you like to prefer?
( )
a. Kesoram
b. L & T
c. Acc
d. Others
4. Who are the principle customers in your shop? ( )
a. Direct customers
b. Contractors
c. Builders
d. Masons
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5. How did you sell cement bags? (
)
a. Cheque and drafts
b. Net cashc. Credit base
d. Others
6. How is the performance of this cement has for consumers opinion? (
)
a. Excellentb. Good
c. Average
d. Poor.
7. Does customers follow your suggestions? (
)
a. Always
b. Sometimes
c. Never
d. Others
8. Which mode of transport is cost benefit for zuari cement? ( )
a. Zuari cements
b. Own transport
9. Is zuari cement is available to you on the basis of credit? ( )
a. Very often
b. No
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10.Is Zuari cement is able to supply in time? ( )
a. Yes
b. No
11.Did you provide any discount for the customer? ( )
a. Yes
b. No
12.Do you expect cement price to grow up in the next year or future? ( )
a. Yes
b. No13.What is your present sales status on area wise? ( )
a. Rural
b. Urban
c. Other states
d. All the above
14.Are you satisfied with the present price? ( )
a. Satisfied
b. Not satisfied
15.Are you satisfied with distribution policies and practices? ( )
a. Yes
b. No.
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BIBLIOGRAPHY
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