Zone 30 Assistant Rotary Coordinator · Attract Engage Value Retain . ... The “attendance” tail that wags the dog Know and promote the unique benefits and value of Rotary membership.
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Brent D. Rosenthal, PDG
Zone 30 Assistant Rotary Coordinator
44,000 join each year
51,000 members leave
Net loss: >33,000 + from 1 July, 2008 – 30 June, 2013
33% - members less than 1 year
50% - members less than 2 years
80% - members for less than 5
years
14% - “demographics” (death,
relocation, etc.)
3
“Demographics” happen…
WHY?!?!
Meaningful participation is the key to member
retention!
Are more active
Attract new members
Are more likely to become long-term Rotarians!
Happy Customers:
Why should someone join your
Rotary Club?
Action = Attraction!
Healthy clubs allow members to serve in their
areas of passion, not what the club dictates!
Did you “recruit” your spouse?
Your friends?
11
Value
Engagement
Retention
Attraction
Attract
Engage
Value
Retain
This…
Not this (please!)
“Sydney Rotarians Mean Business”
“There is nothing so sacred in Rotary that it
cannot be set aside for things better.”
Paul Harris
1. “Recruiting” attitude
2. “The Box”
3. The “attendance” tail that wags
the dog
Know and promote the unique benefits
and value of Rotary membership.
Share your Rotary story.
Invite people to a club service or social
event.
Make sure your club has a friendly
atmosphere with opportunity for
fellowship (exciting programs are a plus
but not necessary).
18
Learn what potential and
current members’ passions are
and what they want from
Rotary membership.
Do not bring in new members
who won’t fit in (refer them to
other clubs!).
Pre-induction disclosure of
expectations and obligations of
Rotary membership.
Immediately train and orient
new members to the club and
to Rotary.
Immediately involve new members in activities
consistent with their passions.
Add activities members want and eliminate those they don’t.
Groom new members for leadership roles.
Obtain continual feedback from members about satisfaction with the club and its activities.
Make changes to ensure members’ continued satisfaction: projects, activities, meeting time and location, even club traditions!
Membership growth is RI’s #1 priority because members are Rotary’s
greatest asset and needed for our service!
Clubs must make growth their priority and be willing to make changes
to be relevant and attractive to current and future members.
New and experienced members alike must be meaningfully engaged in
the club’s activities.
Membership growth requires we recognize and treat members as our
customers, and give them the value they seek from Rotary.
Service Above Self remains first, last, and always
our #1 mission!
PDG Brent D. Rosenthal
Assistant Rotary Coordinator, Zone 30
brent.rosenthal1@gmail.com
(614) 595-8424
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