Zone 30 Assistant Rotary Coordinator · Attract Engage Value Retain . ... The “attendance” tail that wags the dog Know and promote the unique benefits and value of Rotary membership.

Brent D. Rosenthal, PDG

Zone 30 Assistant Rotary Coordinator

44,000 join each year

51,000 members leave

Net loss: >33,000 + from 1 July, 2008 – 30 June, 2013

33% - members less than 1 year

50% - members less than 2 years

80% - members for less than 5

years

14% - “demographics” (death,

relocation, etc.)

3

“Demographics” happen…

WHY?!?!

Meaningful participation is the key to member

retention!

Are more active

Attract new members

Are more likely to become long-term Rotarians!

Happy Customers:

Why should someone join your

Rotary Club?

Action = Attraction!

Healthy clubs allow members to serve in their

areas of passion, not what the club dictates!

Did you “recruit” your spouse?

Your friends?

11

Value

Engagement

Retention

Attraction

Attract

Engage

Value

Retain

This…

Not this (please!)

“Sydney Rotarians Mean Business”

“There is nothing so sacred in Rotary that it

cannot be set aside for things better.”

Paul Harris

1. “Recruiting” attitude

2. “The Box”

3. The “attendance” tail that wags

the dog

Know and promote the unique benefits

and value of Rotary membership.

Share your Rotary story.

Invite people to a club service or social

event.

Make sure your club has a friendly

atmosphere with opportunity for

fellowship (exciting programs are a plus

but not necessary).

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Learn what potential and

current members’ passions are

and what they want from

Rotary membership.

Do not bring in new members

who won’t fit in (refer them to

other clubs!).

Pre-induction disclosure of

expectations and obligations of

Rotary membership.

Immediately train and orient

new members to the club and

to Rotary.

Immediately involve new members in activities

consistent with their passions.

Add activities members want and eliminate those they don’t.

Groom new members for leadership roles.

Obtain continual feedback from members about satisfaction with the club and its activities.

Make changes to ensure members’ continued satisfaction: projects, activities, meeting time and location, even club traditions!

Membership growth is RI’s #1 priority because members are Rotary’s

greatest asset and needed for our service!

Clubs must make growth their priority and be willing to make changes

to be relevant and attractive to current and future members.

New and experienced members alike must be meaningfully engaged in

the club’s activities.

Membership growth requires we recognize and treat members as our

customers, and give them the value they seek from Rotary.

Service Above Self remains first, last, and always

our #1 mission!

PDG Brent D. Rosenthal

Assistant Rotary Coordinator, Zone 30

[email protected]

(614) 595-8424