Recruitment Strategies:Turntables, Eight-Tracks, and iPods [2008 WAGS]

Recruitment Strategies:Recruitment Strategies:Turntables, Eight-Tracks, and iPodsTurntables, Eight-Tracks, and iPods

Sibrina Collins, PhDSibrina Collins, PhD

University of WashingtonUniversity of Washington

March 7, 2008March 7, 2008

OverviewOverview

University of WashingtonUniversity of Washington– Enrollment, DemographicsEnrollment, Demographics

Recruitment StrategiesRecruitment Strategies Graduate Opportunities & Minority Graduate Opportunities & Minority

Achievement Program (GO-MAP)Achievement Program (GO-MAP) Closing-the-DealClosing-the-Deal

University of WashingtonUniversity of Washington

Founded in 1861Founded in 1861 Public Research University, with three Public Research University, with three

campuses in Seattle, Tacoma, and Bothellcampuses in Seattle, Tacoma, and Bothell Total Enrollment (2007): 45,389Total Enrollment (2007): 45,389

– Undergraduate: 57.8% Women; 18.3% Asian Undergraduate: 57.8% Women; 18.3% Asian American; 13.0% Underrepresented MinoritiesAmerican; 13.0% Underrepresented Minorities

– Graduate: 59.3% Women; 8.6% Asian American; Graduate: 59.3% Women; 8.6% Asian American; 8.3% Underrepresented Minorities8.3% Underrepresented Minorities

– Professional: 56% Women; 17.4% Asian American; Professional: 56% Women; 17.4% Asian American; 7.7% Underrepresented Minorities7.7% Underrepresented Minorities

Recruitment StrategiesRecruitment Strategies

Turntable/Eight-Track Turntable/Eight-Track Approach:Approach:– Snail MailSnail Mail– Admission Fairs and Admission Fairs and

ConferencesConferences– TelephoneTelephone– ““Word of Mouth”Word of Mouth”– ““Good Old Boy Good Old Boy

Network”Network”

iPod Approach:iPod Approach:– Pipeline PartnershipsPipeline Partnerships– Open HousesOpen Houses– Prospective Student Prospective Student

DaysDays– Graduate Diversity Graduate Diversity

Recruiter (GDR) Recruiter (GDR) ProgramProgram

– E-mail & TelephoneE-mail & Telephone– WebWeb

What is GO-MAP?What is GO-MAP?

As a unit of the UW Graduate School, As a unit of the UW Graduate School, GO-MAP is committed to serving the needs GO-MAP is committed to serving the needs of students of color and students from other of students of color and students from other underepresented groups. GO-MAP’s three underepresented groups. GO-MAP’s three main areas of focus are:main areas of focus are:– Outreach, recruitment, and retentionOutreach, recruitment, and retention– Enhancing scholarship and researchEnhancing scholarship and research– Building community, on and off campusBuilding community, on and off campus

What is GO-MAP?What is GO-MAP?

Graduate Diversity FellowshipsGraduate Diversity Fellowships Signature EventsSignature Events

– The Graduate Students of Color “Getting The Graduate Students of Color “Getting Connected” Orientation & Fall ReceptionConnected” Orientation & Fall Reception

– Prospective Student DaysProspective Student Days– Graduate Diversity Scholars Research Graduate Diversity Scholars Research

SeminarsSeminars– The Diversity Book Talk SeriesThe Diversity Book Talk Series– Voices in Academia (ViA) LunchesVoices in Academia (ViA) Lunches

iPod Approaches:iPod Approaches:Pipeline PartnershipsPipeline Partnerships

Effective Relationships with select minority-Effective Relationships with select minority-serving institutions (MSIs)serving institutions (MSIs)– Bringing MSI faculty to UWBringing MSI faculty to UW– UW staff and faculty visiting MSIsUW staff and faculty visiting MSIs

April 2006, UW President Mark Emmert visited April 2006, UW President Mark Emmert visited Spelman College for their Research Day ProgramSpelman College for their Research Day Program

iPod Approaches:iPod Approaches:Highlights from Open HousesHighlights from Open Houses

9 Departments sent a total of 19 students to 9 Departments sent a total of 19 students to the Open Housesthe Open Houses

Of these 19 students, 10 attended the UW Of these 19 students, 10 attended the UW and 9 did not attendand 9 did not attend

3 of the students who attended were offered 3 of the students who attended were offered GO-MAP fellowships, 2 acceptedGO-MAP fellowships, 2 accepted

GO-MAP Open Houses, Attendance GO-MAP Open Houses, Attendance by Departmentby Department

GO-MAP Open House Attendance by Department

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What is the Graduate Diversity What is the Graduate Diversity Recruiter (GDR) Program?Recruiter (GDR) Program?

The goals of GDR are to:The goals of GDR are to:– introduce prospective graduate students to the rich introduce prospective graduate students to the rich

diversity that nourishes community at the UW and in the diversity that nourishes community at the UW and in the Seattle area, and in doing soSeattle area, and in doing so

– increase diversity and foster community in the graduate increase diversity and foster community in the graduate experience at the UWexperience at the UW

How?How?– The GDR program trains current graduate students to The GDR program trains current graduate students to

aid departments in their recruitment efforts.aid departments in their recruitment efforts. GDR Program supports departmental efforts to GDR Program supports departmental efforts to

recruit minority and underrepresented studentsrecruit minority and underrepresented students

GDR Services RequestedGDR Services Requested

CoffeeCoffee Recruitment Friday LunchRecruitment Friday Lunch Email/phone ContactEmail/phone Contact Campus TourCampus Tour 2 students requested “other advice about 2 students requested “other advice about

graduate school” as a GDR service; neither graduate school” as a GDR service; neither of those students attended the UWof those students attended the UW

Common Student InterestsCommon Student Interests

Moving to the Pacific NWMoving to the Pacific NW FundingFunding HousingHousing The Hispanic CommunityThe Hispanic Community Bringing Minority Students into ScienceBringing Minority Students into Science Diversity on campus and in SeattleDiversity on campus and in Seattle Meeting a minority female in scienceMeeting a minority female in science

2008 GDRs by Department2008 GDRs by DepartmentBreakdown of GDRs by Department

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•There are 34 GDRs from 22 different department across campus

Closing-the-DealClosing-the-Deal

Campus Collaborations and RelationshipsCampus Collaborations and Relationships– To meet its commitment to increasing and maintaining To meet its commitment to increasing and maintaining

diversity in UW Graduate Programs, the Associate Dean diversity in UW Graduate Programs, the Associate Dean and Staff of GO-MAP work closely with:and Staff of GO-MAP work closely with: Deans, Directors and Chairs of graduate programsDeans, Directors and Chairs of graduate programs Graduate Program Coordinators (GPCs)Graduate Program Coordinators (GPCs) FacultyFaculty Graduate Program AssistantsGraduate Program Assistants Graduate Students, particularly graduate students of Graduate Students, particularly graduate students of

colorcolor

UW Diversity: Quadruple Threat!UW Diversity: Quadruple Threat!

•Professor Luis Fraga, Associate Vice Provost for Faculty Advancement (2007)•Cynthia del Rosario, Director of Minority Recruitment (2007)•Chesca Ward, Staff Diversity Specialist (2006)•Sibrina Collins, Director of Graduate Diversity Recruiting (2006)

AcknowledgementsAcknowledgements

The UW Graduate SchoolThe UW Graduate School GO-MAP ColleaguesGO-MAP Colleagues

– Sabrina Bonaparte, Graduate Student, Sabrina Bonaparte, Graduate Student, SociologySociology

Directors, NSF Science & Technology Directors, NSF Science & Technology Centers (STCs)Centers (STCs)