YouTube Ads: Reaching a Billion Users Driving Growth and Revenue By Jeff Martin
Post on 16-Apr-2017
483 Views
Preview:
Transcript
#socialpro #12b @Jeff_Martin
The Social Ad Landscape: YouTube
YOUTUBE ADS: REACHING A BILLION USERS DRIVING GROWTH AND REVENUE
#socialpro #12b @Jeff_Martin
Advantages of Social Ads on YouTube
Global Reach § Over 1 billion users (1/3 of the Internet) § Localized in 70 countries and 76 languages § More 18-34/49s than a U.S. cable network Fuels Organic § Views and watch time go toward organic
visibility
#socialpro #12b @Jeff_Martin
Choices of Social Ad Formats on YouTube
Formats § Pre-roll (in-stream) § In-display
#socialpro #12b @Jeff_Martin
Choices of Social Ad Formats on YouTube
Formats § Pre-roll (in-stream) § In-display § In-display (in-search)
#socialpro #12b @Jeff_Martin
Choices of Social Ad Formats on YouTube
Formats § Pre-roll (in-stream) § In-display § In-display (in-search) § Shopping ads
#socialpro #12b @Jeff_Martin
Targeting Options for Video
Standard methods are available: § Geographic, demographic § Keywords (search & contextual) § Placements, etc.
Unique to YouTube: § Channel and video level targeting
#socialpro #12b @Jeff_Martin
Video Campaign Metrics in AdWords
Metrics for measuring success § CPV - Cost per view § View rate - video version of click-thru-rate § Earned actions – organic activity that
follows a paid view: § Subscribers, views, playlist additions,
shares and likes
#socialpro #12b @Jeff_Martin
Video Campaign Metrics in AdWords
Metrics for measuring success § Video played to – what percentage of
viewers watched to that point in the video
#socialpro #12b @Jeff_Martin
Video Campaign Performance Metrics
Metrics for measuring success § Watch time – total amount of time a video
has been watched § Session watch time – a video’s
contribution to the length of user watch sessions
#socialpro #12b @Jeff_Martin
Video Campaign Performance Metrics
Warning: § The paid door swings both ways
organically. § Don’t set your campaign on auto-pilot. § Driving users to a video they quickly
abandon sends poor quality signals to YouTube which can impact discoverability.
top related