Google & Youtube Ads
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Google & YoutubeAds
Free Resources After the event + This Presentation
We know that ads are important...
Understanding The Intent!
Campaign Example
Conversion Funnel
Fix Your Home Base...Landing Pages!!
Chop Chop Chop….Don’t Put Just One Campaigns
Segment Ads into Different Campaigns
Similar to how you should be separating your Facebook Ad
campaigns, you should be doing the same with your
Google/Youtube campaigns as well.
Campaign Example
Long Tail Keywords Do Better
Why some pay more and some pay less
Use Gmail ads to bid on competitor's domains
If you're an adventurous marketer you might already be using
the Gmail ads feature offered through AdWords. For others, you
might have be on the fence or just waiting to see what it’s all
about.
In a nutshell, Gmail ads are a feature that allows advertisers to
show display ads above a user's Gmail inbox. They appear in
two parts: initially above the inbox, and then in an HTML editable
area that resembles an email.
Ecommerce Example
Ecommerce Example
How to allocate resources
Ad Types
Product is evolving….
Product is evolving….
Product is evolving….
Keyword Match Types
Google is getting better with data
Outsmart your Competitors’ Ads
In every industry, there are competitors. An AdWord campaign is no different. If your competitors’ Google ads are ranking highly, analyzing their secrets helps your ads to perform better.
You can use SpyFu to check out your competitor’s best performing keywords, for both organic listings and paid ads:
Go to SpyFu.com. In the search box, type your competitor’s URL. Click the search icon.
Youtube Ads
Youtube Ads
Youtube Ads
Youtube Ads
Cost
How Much Does YouTube Ads Cost
YouTube ads have an average cost-per-view of $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.
The average cost of reaching 100,000 viewers is around $20.000
Youtube Ads
Youtube Ads
Youtube Ads
Youtube Ad Hacks
Optimal YouTube video ad criteria:
● 30-45 seconds in length● 10-second elevator pitch/unique selling
position (USP) at the very beginning● Call-to-action (CTA) at :15 seconds into
the video.
Youtube Ad Hacks
Reverse Engineer
Reverse Engineer
Again intent is important and awareness is cheap!
Motivate your new customers (Smart call to actions)
Remarket….Keep on Remarketing!!!!!!!
Test Your Landing Page Design (Split Test It)
Different Ads Same Destination
Title capitalization in your ad copy
Title capitalization in your ad copy
Scheduling...
Clean Structure...
Clean Structure...
Keywords Everywhere...Chrome Extension
PPC Keyword Wrapper for Google & Bing Ads...Chrome Extension
PPC Keyword Wrapper for Google & Bing Ads...Chrome Extension
Pagezii SEO + AdWords…..Chrome Extension
vidIQ Vision for YouTube…..Chrome Extension
VideoAmigo - YouTube Performance Stats
Track It!!!!
How to Create More Profitable YouTube Ads:In sum, for more profitable YouTube advertising, follow these six tips:
1. Choose the right ad format based on your goal2. Segment in-stream and discovery ads into separate campaigns3. Use advanced YouTube targeting options4. Set up a video remarketing campaign5. Create compelling, emotional video ads that tell stories6. Drive action with interactive links in your videos
Free Resources After the Event + This Presentation
Questions???
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