Your Ultimate Guide to Blogging Success
Post on 18-Aug-2015
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2Blogging Success Stories
• Two hottest topics on the internet: Blogging and WordPress.
• Emergence and growth of blogs – late 1990s
• WordPress hit the world – 2003
Introduction
www.harrisonkenyon.com
3Blogging Success Stories
• Personal diary.• Daily pulpit.• Collaborative space.• Political soapbox.• Breaking news outlet.• Collection of links.• Your own private
thoughts.• Memos to the world.
~ Blogger
Blog
4Blogging Success Stories
• Where the Internet is about availability of information, blogging is about making information creation available to anyone.
• Blogging is using a new medium for what it is good for - connecting and interacting
~ George Siemens
Blogging
5Blogging Success Stories
• Personal blog• Corporate blog• Microblog• vlog• Photoblog• Audio blogs• Moblog• edublogs
Types of Blogs
6Blogging Success Stories
• Blogger, Affiliate Marketer. WordPress Junkie.
• Started using WordPress – 2007 – BloggingTips
• Likes WordPress because:• number of plugins and
themes available.• Flexibility due to
plugins.• Best CMS online.• Easy to use.
Kevin Muldoon
7Blogging Success Stories
• WP improvement wishlist:• Comment system-
extremely vulnerable to spam and hacking attacks.
• Core version of WP needs to be more secure and less susceptible to attacks.
• How WP has helped:• Sold 2 good content
blogs.• WP blogs are easier to
sell on Flippa.
Kevin Muldoon
8Blogging Success Stories
• Super-affiliate offering Affiliate Marketing tips.
• Six-figure purchase of BloggingTips from successful blogger, Kevin Muldoon.
• Started using WordPress – 2007 – ZacJohnson.com
Zac Johnson
9Blogging Success Stories
• Likes WordPress because:• Free, very easy to use
and install.• Powerful.
• How WP has helped:• Would not have started
ZacJohnson.com without WP.
Zac Johnson
10Blogging Success Stories
• Business consultant.• Started using WordPress –
2007.• Likes WordPress because:• Easy to outsource.• WP remained simple at
its core over years of development.
• Customizable functionalities are added in the form of plugins.
Nicole Dean
11Blogging Success Stories
• WP improvement wishlist:• Security.
• How WP has helped:• Allowed two-way
communication –get to know readers more through their comments.
• Able to streamline more, and be more productive.
• Ties into social media nicely.
Nicole Dean
12Blogging Success Stories
• Business coach.• Started using WordPress –
Late 2009.• Likes WordPress because:• Other successful
entrepreneurs were using it.
• Easy to learn and maintain.
• Great flexibility and functionality.
• No tech skills required.• Easy to teach.
Celene Harrelson
13Blogging Success Stories
• Likes WordPress because:• Empowers non-techie
people to have complete control over business.
• WP improvement wishlist:
• Happy with current status.
• How WP has helped:• Facilitates teaching.• Simple SEO, fast results.• More income for me and
client.
Celene Harrelson
14Blogging Success Stories
• Training center for small business.
• Courses-WordPress, Gimp.• Runs affiliate referrals,
podcast.• Started using WordPress –
2006.• Likes WordPress because:• Ability to make fast
changes to site customization.
• Plugins added many features quickly.
• Caters to both blog and static pages.
Angela Wills
15Blogging Success Stories
• WP improvement wishlist:
• Removal of comment spam and hackers.
• How WP has helped:• All 13 websites built on
WordPress.• Helped hundreds of small
business owners learn WordPress with highly successful and popular training program.
Angela Wills
16Blogging Success Stories
• Themes• Provides structure for WP
core system. Displays features in different styles.
• Plugins• Separate small programs.• Plugs in to current theme
to offer additional features.
• Widgets• Add content and features
to the sidebars of a page.
WordPress
17Blogging Success Stories
Popular PluginsQuotable Jetpack
CodePress Admin
Columns
Digg Digg FormidableBroken Link
CheckerUser Role
EditorVaultPress
Comment Luv Premium
WPTouchGravity Forms- Contact Form 7
W3 Total Cache
Super StylesUltimate TinyMCE
Foobar
WordPress SEO Page Links ToWordPress Editorial Calendar
Hangout Plugin
Podpress Pretty Link
Exclude Pages from
Navigation
Subscribers Magnet
nrelate Related Content
Akismet Shareaholic WP-PollsUji countdown Duplicate Post
18Blogging Success Stories
1. Decide and commit to starting and maintaining a blog.
2. What is the objective of the blog?
3. Who is the audience?4. Decide on the name of your
blog.5. Install WordPress.6. Decide on the design
issues.7. Decide on the functions of
the blog.
Tasks
19Blogging Success Stories
8. Install the selected theme and plugins.
9. Write the ‘About’ post.10.Set up the ‘Contact Page’.11.Write at least 3 good
articles.12.Offer a newsletter signup
form or a valuable free report, ebook, templates or anything that offers good value to your prospective reader.
Tasks
20Blogging Success Stories
13.Publicise your blog in social media.
14.Get the conversation going.15.Teamwork – collaborate.16.Keep adding relevant
contents.17.Monitor the traffic.18.Work on opportunities to
monetise the blog.
Tasks
21Blogging Success Stories
1.Number of visits2.Percentage of new visits3.Visits from search engines4.Source of traffic5.Bounce rate6.Pages / visit (length of
stay)7.Referrals from other sites8.Conversion9.Number and quality of
comments10.Content sharing on
social media
Measures
22Blogging Success Stories
Obstacles to blogging success
• Thinking that blogging is an easy path to wealth but are unwilling to put in real effort.
• Does not take blogging seriously.
• Blog about topics that one is not passionate about.
• Does not manage it like a business.
• Does not promote the blog. • Wrong business model.
23Blogging Success Stories
Tips for WordPress for Business
1. Keep it simple.2. Offer a great opt-in.3. Categorized for easy
access.4. Add a search box.5. Add product images.6. Add Contact information.7. Domain name.8. Shopping cart.9. Your picture.10.Landing page – static or
latest post.
24Blogging Success Stories
Avoid these mistakes
1. Not backing up.2. Ignoring WordPress
updates.3. Not using suitable plugins.4. Using the default Favicon.5. Not mobile friendly.6. Website / Blog takes too
long to load.
25Blogging Success Stories
Avoid these mistakes
7. Homepage is displaying full length posts. The ‘read more’ feature is recommended.
8. Having inactive plugin and themes. This is a security risk as hacks can happen.
9. Not integrating with social media.
26Blogging Success Stories
FAQ
Q: How do I know if my blog will be read?
Answer• Good content.• SEO.• Provide RSS feed.• Publicise in social media
platform.
27Blogging Success Stories
FAQ
Q: How do I know if my content has been copied?
AnswerFind out using:• Copyscape, or• through your trackbacks
in WordPress or• Google Alert
28Blogging Success Stories
FAQ
Q: What if I run out of ideas on what to write, or if the progress is slow?
Answer•Collaborate with other bloggers. http://myblogguest.com•Outsource.•Use PLR.•Always check quality and edit.
29Blogging Success Stories
FAQ
Q: What is the difference between wordpress.com and wordpress.org?
Answer•wordpress.com: • content is hosted with
wordpress.com. • Use all features on site.
30Blogging Success Stories
FAQ
Q: What is the difference between wordpress.com and wordpress.org?
Answer•wordpress.org: • Install the WordPress
software on your own server.
• Add features using themes, plugins, widgets.
31Blogging Success Stories
FAQ
Q: Can I build a career on Blogging and WordPress?
Answer•Career options (WordPress):• trainers and consultants
in WordPress.• business developing
WordPress themes and plugins.
32Blogging Success Stories
FAQ
Q: Can I build a career on Blogging and WordPress?
Answer•Career options (Blogger):• Professional blogger –
freelance or corporate.• Marketing.• Copywriting.
33Blogging Success Stories
Conclusion
• Blogging is a profession.• WordPress is the tool.• Sharpen the use of the tool
and perfect your writing skills.
• Learn to promote your work.
• Be consistent to gain momentum.
• Success is possible!Now visit• Harrison Kenyon Marketing
for more expert marketing advice .
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