Your Ultimate Guide to Blogging Success

1Blogging Success StoriesHarrison Kenyon Marketing www.harrisonkenyon.com

2Blogging Success Stories

• Two hottest topics on the internet: Blogging and WordPress.

• Emergence and growth of blogs – late 1990s

• WordPress hit the world – 2003

Introduction

www.harrisonkenyon.com


• Personal diary.• Daily pulpit.• Collaborative space.• Political soapbox.• Breaking news outlet.• Collection of links.• Your own private

thoughts.• Memos to the world.

~ Blogger

Blog


• Where the Internet is about availability of information, blogging is about making information creation available to anyone.

• Blogging is using a new medium for what it is good for - connecting and interacting

~ George Siemens

Blogging


• Personal blog• Corporate blog• Microblog• vlog• Photoblog• Audio blogs• Moblog• edublogs

Types of Blogs


• Blogger, Affiliate Marketer. WordPress Junkie.

• Started using WordPress – 2007 – BloggingTips

• Likes WordPress because:• number of plugins and

themes available.• Flexibility due to

plugins.• Best CMS online.• Easy to use.

Kevin Muldoon


• WP improvement wishlist:• Comment system-

extremely vulnerable to spam and hacking attacks.

• Core version of WP needs to be more secure and less susceptible to attacks.

• How WP has helped:• Sold 2 good content

blogs.• WP blogs are easier to

sell on Flippa.

Kevin Muldoon


• Super-affiliate offering Affiliate Marketing tips.

• Six-figure purchase of BloggingTips from successful blogger, Kevin Muldoon.

• Started using WordPress – 2007 – ZacJohnson.com

Zac Johnson


• Likes WordPress because:• Free, very easy to use

and install.• Powerful.

• How WP has helped:• Would not have started

ZacJohnson.com without WP.

Zac Johnson


• Business consultant.• Started using WordPress –

2007.• Likes WordPress because:• Easy to outsource.• WP remained simple at

its core over years of development.

• Customizable functionalities are added in the form of plugins.

Nicole Dean


• WP improvement wishlist:• Security.

• How WP has helped:• Allowed two-way

communication –get to know readers more through their comments.

• Able to streamline more, and be more productive.

• Ties into social media nicely.

Nicole Dean


• Business coach.• Started using WordPress –

Late 2009.• Likes WordPress because:• Other successful

entrepreneurs were using it.

• Easy to learn and maintain.

• Great flexibility and functionality.

• No tech skills required.• Easy to teach.

Celene Harrelson


• Likes WordPress because:• Empowers non-techie

people to have complete control over business.

• WP improvement wishlist:

• Happy with current status.

• How WP has helped:• Facilitates teaching.• Simple SEO, fast results.• More income for me and

client.

Celene Harrelson


• Training center for small business.

• Courses-WordPress, Gimp.• Runs affiliate referrals,

podcast.• Started using WordPress –

2006.• Likes WordPress because:• Ability to make fast

changes to site customization.

• Plugins added many features quickly.

• Caters to both blog and static pages.

Angela Wills


• WP improvement wishlist:

• Removal of comment spam and hackers.

• How WP has helped:• All 13 websites built on

WordPress.• Helped hundreds of small

business owners learn WordPress with highly successful and popular training program.

Angela Wills


• Themes• Provides structure for WP

core system. Displays features in different styles.

• Plugins• Separate small programs.• Plugs in to current theme

to offer additional features.

• Widgets• Add content and features

to the sidebars of a page.

WordPress


Popular PluginsQuotable Jetpack

CodePress Admin

Columns

Digg Digg FormidableBroken Link

CheckerUser Role

EditorVaultPress

Comment Luv Premium

WPTouchGravity Forms- Contact Form 7

W3 Total Cache

Super StylesUltimate TinyMCE

Foobar

WordPress SEO Page Links ToWordPress Editorial Calendar

Hangout Plugin

Podpress Pretty Link

Exclude Pages from

Navigation

Subscribers Magnet

nrelate Related Content

Akismet Shareaholic WP-PollsUji countdown Duplicate Post


1. Decide and commit to starting and maintaining a blog.

2. What is the objective of the blog?

3. Who is the audience?4. Decide on the name of your

blog.5. Install WordPress.6. Decide on the design

issues.7. Decide on the functions of

the blog.

Tasks


8. Install the selected theme and plugins.

9. Write the ‘About’ post.10.Set up the ‘Contact Page’.11.Write at least 3 good

articles.12.Offer a newsletter signup

form or a valuable free report, ebook, templates or anything that offers good value to your prospective reader.

Tasks


13.Publicise your blog in social media.

14.Get the conversation going.15.Teamwork – collaborate.16.Keep adding relevant

contents.17.Monitor the traffic.18.Work on opportunities to

monetise the blog.

Tasks


1.Number of visits2.Percentage of new visits3.Visits from search engines4.Source of traffic5.Bounce rate6.Pages / visit (length of

stay)7.Referrals from other sites8.Conversion9.Number and quality of

comments10.Content sharing on

social media

Measures


Obstacles to blogging success

• Thinking that blogging is an easy path to wealth but are unwilling to put in real effort.

• Does not take blogging seriously.

• Blog about topics that one is not passionate about.

• Does not manage it like a business.

• Does not promote the blog. • Wrong business model.


Tips for WordPress for Business

1. Keep it simple.2. Offer a great opt-in.3. Categorized for easy

access.4. Add a search box.5. Add product images.6. Add Contact information.7. Domain name.8. Shopping cart.9. Your picture.10.Landing page – static or

latest post.


Avoid these mistakes

1. Not backing up.2. Ignoring WordPress

updates.3. Not using suitable plugins.4. Using the default Favicon.5. Not mobile friendly.6. Website / Blog takes too

long to load.


Avoid these mistakes

7. Homepage is displaying full length posts. The ‘read more’ feature is recommended.

8. Having inactive plugin and themes. This is a security risk as hacks can happen.

9. Not integrating with social media.


FAQ

Q: How do I know if my blog will be read?

Answer• Good content.• SEO.• Provide RSS feed.• Publicise in social media

platform.


FAQ

Q: How do I know if my content has been copied?

AnswerFind out using:• Copyscape, or• through your trackbacks

in WordPress or• Google Alert


FAQ

Q: What if I run out of ideas on what to write, or if the progress is slow?

Answer•Collaborate with other bloggers. http://myblogguest.com•Outsource.•Use PLR.•Always check quality and edit.


FAQ

Q: What is the difference between wordpress.com and wordpress.org?

Answer•wordpress.com: • content is hosted with

wordpress.com. • Use all features on site.


FAQ

Q: What is the difference between wordpress.com and wordpress.org?

Answer•wordpress.org: • Install the WordPress

software on your own server.

• Add features using themes, plugins, widgets.


FAQ

Q: Can I build a career on Blogging and WordPress?

Answer•Career options (WordPress):• trainers and consultants

in WordPress.• business developing

WordPress themes and plugins.


FAQ

Q: Can I build a career on Blogging and WordPress?

Answer•Career options (Blogger):• Professional blogger –

freelance or corporate.• Marketing.• Copywriting.


Conclusion

• Blogging is a profession.• WordPress is the tool.• Sharpen the use of the tool

and perfect your writing skills.

• Learn to promote your work.

• Be consistent to gain momentum.

• Success is possible!Now visit• Harrison Kenyon Marketing

for more expert marketing advice .

Your Ultimate Guide to Blogging Success

Small Business & Entrepreneurship