how many marketers can really keep an updated blog? New Blogging Statistics for 2013
Dec 01, 2014
how many marketers can really keep an
updated blog?
New Blogging Statistics for 2013
802people in charge of marketing
at a small or medium sized business were asked…
(Surveyed July-August 2013)
“Do you have an updated company blog? (more than 3 blog posts
in the last year*)”
*not a very high benchmark!
%
said they were unable to keep an updated blog
In the UK…
%
said they were unable to keepan updated blog
In the USA…
%
said they were unable to keepan updated blog
And in Canada…
%
said they were unable to keep an updated blog
40%30%
22%
60%70%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK US Canada
Updated Blog No updated blog
Males were ‘better’
than femalesat keeping an
updated blog…
32% of male marketers said they
had an updated blog, compared to
27% of female marketers
♂ ♀
32% 27%
68% 73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Updated Blog No updated blog
♀♂
Marketers between
25-34 years of age were ‘best’ at keeping
an updated blog…
41% said they had a blog
which is updated
25%
41%34%
27% 28%17%
75%
59%66%
73% 72%83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18-24 25-34 35-44 45-54 55-64 65+
Updated Blog No updated blog
However…
3 blog posts a year isn’t all that much for a business
marketer…
so we then asked
200 marketers…
“Do you have an updated company blog?
(more than 12 blog
posts in the last year)”
%
said they were unable to keep an updated blog…
…just 1% more than
marketers who said they were able to keep a blog
of over 3 posts a year!
30% 29%
70% 71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3+ posts a year 12+ posts a year
Updated Blog No updated blog
Which suggests thatnumber of posts on a blog is
almost irrelevant
If businesses are blogging, they are either doing
it well…
…or failing completely
better, easier business blogging
https://home.passle.net/index.php/the-state-of-business-blogging/
For more stats…
www.passle.net