Your Digital Presence: What Makes People Click (Canberra)

Your Digital Presence What Makes People Click

Adam Franklin (Bluewire Media)

Blogging

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

33% CTR

@Franklin_Adam

40% OR 25% CTR

@Franklin_Adam

Tailored

1 call to action

Personal

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Best performing emails - text only!

@Franklin_Adam

28-35% open rate$7,000 sales

@Franklin_Adam

Email marketing

• Battle of the Subject Lines and From Names

@Franklin_Adam

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

13%

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

7%(10% higher

open rate)

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

www.bluewiremedia.com.au/speaking/aim2014canberra

www.bluewiremedia.com.au/speaking/aim2014canberra

@Franklin_Adam

!

Adam.Franklin@BluewireMedia.com.au@Franklin_Adam

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