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Your Digital Presence What Makes People Click Adam Franklin (Bluewire Media)
41

Your Digital Presence: What Makes People Click (Canberra)

May 09, 2015

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Business

Bluewire Media

Adam Franklin gave this presentation at AIM Open House in Canberra 2014.
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Page 1: Your Digital Presence: What Makes People Click (Canberra)

Your Digital Presence What Makes People Click

Adam Franklin (Bluewire Media)

Page 2: Your Digital Presence: What Makes People Click (Canberra)
Page 3: Your Digital Presence: What Makes People Click (Canberra)
Page 4: Your Digital Presence: What Makes People Click (Canberra)

Blogging

@Franklin_Adam

Page 5: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 6: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 7: Your Digital Presence: What Makes People Click (Canberra)
Page 8: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 9: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 10: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 11: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 12: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 13: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

Page 16: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 17: Your Digital Presence: What Makes People Click (Canberra)

33% CTR

@Franklin_Adam

Page 18: Your Digital Presence: What Makes People Click (Canberra)

40% OR 25% CTR

@Franklin_Adam

Page 19: Your Digital Presence: What Makes People Click (Canberra)

Tailored

1 call to action

Personal

@Franklin_Adam

Page 20: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 21: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 22: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 23: Your Digital Presence: What Makes People Click (Canberra)

Best performing emails - text only!

@Franklin_Adam

Page 24: Your Digital Presence: What Makes People Click (Canberra)

28-35% open rate$7,000 sales

@Franklin_Adam

Page 25: Your Digital Presence: What Makes People Click (Canberra)

Email marketing

• Battle of the Subject Lines and From Names

@Franklin_Adam

Page 26: Your Digital Presence: What Makes People Click (Canberra)

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

Page 27: Your Digital Presence: What Makes People Click (Canberra)

10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

Page 28: Your Digital Presence: What Makes People Click (Canberra)

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

Page 29: Your Digital Presence: What Makes People Click (Canberra)

34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

Page 30: Your Digital Presence: What Makes People Click (Canberra)

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

Page 31: Your Digital Presence: What Makes People Click (Canberra)

13%

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

Page 32: Your Digital Presence: What Makes People Click (Canberra)

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

Page 33: Your Digital Presence: What Makes People Click (Canberra)

27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

Page 34: Your Digital Presence: What Makes People Click (Canberra)

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

Page 35: Your Digital Presence: What Makes People Click (Canberra)

7%(10% higher

open rate)

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

Page 36: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 37: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

Page 38: Your Digital Presence: What Makes People Click (Canberra)

@Franklin_Adam

www.bluewiremedia.com.au/speaking/aim2014canberra

Page 41: Your Digital Presence: What Makes People Click (Canberra)