Your Business and the Changing Face of Social Media

The Changing Face of Social Media

Angela Connor; Senior Vice President, Group Director

August 9, 2012

Author, “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online”

Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor

Clients

Social Media is not a fad. It’s a fundamental shift in the way we communicate.

What is Social Media?

Social media is a conversation – supported by online tools.

Look who’s talking:• your customers• your employees• your investors• your critics• your fans• your vendors• your competition.... • anyone who has internet

access and an opinion.

Today over 65% of adult internet users say they use a social networking site

The Pew Research Center's Internet & American Life Project August 2011

70% of global consumers say online consumer reviews are the second most trusted form of advertising - an increase of 15 percent in four years.

Nielsen’s Global Trust in Advertising Survey April 2012

92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.

Nielsen’s Global Trust in Advertising Survey April 2012

Social Media is Always Changing

But YOU Should be Consistent

• Goals and Objectives BEFORE Social Media Strategy and Tactics

• We take an integrated approach that starts with clearly defining how your business goals are to be achieved through your social marketing communications strategy.

• We believe your online involvement is an investment. It needs to be considered a long-term strategic commitment, not a short-term experimental tactic.

Listening Monitoring Understanding Embracing

Listening to social media is one essential way to begin learning more about your brand and how it’s seen.

Triangle Business Journal (Last 6 months)

North State Bank

Let’s Talk About Mobile

29% of travelers have used mobile apps to find flight deals

30% have used mobile apps to find hotel deals

15% have downloaded mobile apps specific to upcoming vacations

85% of leisure travelers use their smartphone while abroad

72% post vacation photos on a social network while still on vacation

46% check in to a location (Facebook and FourSquare) while on vacation

70% update their Facebook status while on vacation

By 2015, 9 out of 10 consumers will have a mobile subscription

Case Studies

The Ad Council – Feed the Pig Campaign

DIT Employee Intranet

Echoview Farm – Annual Hops Festival Promotion

Today, I challenge you to…

• Rethink your messaging

• Become your own publisher

• Find your audience. Go where they are.

• Take the focus off of YOU

• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you

• Learn from others

Discussion

Angela Connor @communitygirl LinkedIn.com/angelaconnor aconnor@capstrat.com Blog.AngelaConnor.com919-573-6307

Capstrat Insights: http://www.capstrat.com/insights/authors/angela-connor/

Your Business and the Changing Face of Social Media

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