The Changing Face of Social Media Angela Connor; Senior Vice President, Group Director August 9, 2012
May 10, 2015
The Changing Face of Social Media
Angela Connor; Senior Vice President, Group Director
August 9, 2012
Author, “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online”
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
B2C
B2B
3
Clients
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Social Media is not a fad. It’s a fundamental shift in the way we communicate.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
What is Social Media?
Social media is a conversation – supported by online tools.
Look who’s talking:• your customers• your employees• your investors• your critics• your fans• your vendors• your competition.... • anyone who has internet
access and an opinion.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Today over 65% of adult internet users say they use a social networking site
The Pew Research Center's Internet & American Life Project August 2011
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
70% of global consumers say online consumer reviews are the second most trusted form of advertising - an increase of 15 percent in four years.
Nielsen’s Global Trust in Advertising Survey April 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.
Nielsen’s Global Trust in Advertising Survey April 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Social Media is Always Changing
But YOU Should be Consistent
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
• Goals and Objectives BEFORE Social Media Strategy and Tactics
• We take an integrated approach that starts with clearly defining how your business goals are to be achieved through your social marketing communications strategy.
• We believe your online involvement is an investment. It needs to be considered a long-term strategic commitment, not a short-term experimental tactic.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
•
Listening to social media is one essential way to begin learning more about your brand and how it’s seen.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Triangle Business Journal (Last 6 months)
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
North State Bank
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
Let’s Talk About Mobile
29% of travelers have used mobile apps to find flight deals
30% have used mobile apps to find hotel deals
15% have downloaded mobile apps specific to upcoming vacations
85% of leisure travelers use their smartphone while abroad
72% post vacation photos on a social network while still on vacation
46% check in to a location (Facebook and FourSquare) while on vacation
70% update their Facebook status while on vacation
By 2015, 9 out of 10 consumers will have a mobile subscription
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Case Studies
The Ad Council – Feed the Pig Campaign
DIT Employee Intranet
Echoview Farm – Annual Hops Festival Promotion
Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you
• Learn from others
•
Discussion
Angela Connor @communitygirl LinkedIn.com/angelaconnor [email protected] Blog.AngelaConnor.com919-573-6307
Capstrat Insights: http://www.capstrat.com/insights/authors/angela-connor/