X17 Media Kit - Celebrity Gossip and Entertainment News ...

A leader in entertainment news since 2006, X17online.com provides the freshestphotosandvideosofthehottestcelebrities inadditiontobeinga leader inbreakingnews.X17onlinefeaturesX17photoagency’sbestcontentinanengagingformatthatencouragesreaderstointeractbycommentingonstories,galleriesandvideoclipsoftheirfavoritestars.Wepostanaverageof40storiesaday,1000newphotosandnewvideosevery24‐hours!X17onlinepresentsonlysafe‐for‐workcontentinaprofessionalformatwithafunandpositivetone.Thesitebenefitsfromourcloserelationshipswiththestars‐‐apricelessadvantagewhenitcomestoscoopingourcompetitors!

ABOUT

X17online is the hub for a network of web sites including X17video.comwhere ourentirearchiveof celebrity video is available ina viralplayer (forembedding, freeofcharge, on anyweb site); CelebrityStreetStyle.com, where the sidewalk is the onlycatwalkthatcounts;andSellYourScoop.comwhereYOUcanbecomeaphotographerforX17andmakemoneyforyourphotosandforyourtips!

FEATURES

EXTENSIVE VIRAL VIDEO ARCHIVES

MOBILE PRESENCE

Anaverageof40postseveryday Anaverageof1000newphotosposteddaily Anaverageof10newvideospostedeachday Moreweekendupdatesthananyofourcompetitors(anaverageof25/day) Exclusive stories fromour street teamof 50photographers reportingback toourwriters in real‐

time

X17istheonlymajorproducerofcelebrityvideocontentthathostsandmakesviralitsentirevideoarchiveandnewdailyproduction

Allourclipsareavailableforembeddingonanysite,freeofcharge

AWAP(mobile)siteandtwonewmobileapplicationspresentX17materialinanewway

UP-TO-THE MINUTE REPORTS

DEMOGRAPHICS

6.6 million visitspermonth

absoluteuniquevisitorspermonth

pageviewspermonth

averagenumberofpagesviewedperuser

averagetimespentonsiteperuser

2.5 million

25 million

3.8

3:31

DEMOGRAPHICS

3%

6%

20%

25%

23%

15%

8%

53%

47%

DEMOGRAPHICS

32%

28%

26%

14%

12%

46%

43%

DEMOGRAPHICS

47%

53%

59%

2%

3%

3%

4%

7%

59%

ThecommitmentofX17’steamofphotographers,videographersandreportersistobefirstforbreakingnews,24/7,andtobringthebestcontenttoourreadersasquicklyaspossible.MajormediaoutletslooktoX17onlineforinsiderdetailsandforthestorybehindthestory.OurreportershavemadeappearancesonCNN,EntertainmentTonight,AccessHollywood,andExtra,tonameafew;andhaveappearedinprintintheNewYorkTimes,LosAngelesTimes,RollingStone,theAtlantic,Blenderandmore;andonlineonTheDailyBeast.com,CNN.com,MSNBC.comandonmanyothersites.

WHERE WE’RE SEEN

BUZZ

“X17 has upset the status quo in a numberof ways.” - L.A. Times

“X17 began modestly but has grown into amedia powerhouse and one of the toppaparazzi agencies in Los Angeles.” - AskMen

“The biggest agency in the Hollywoodpaparazzi business.” - The Atlantic

ADVERTISING OPPORTUNITIES

1outof3usershaveanincomeof$100K+

SPENDING POWER

3outof5usershaveacollegedegreeorhigher

46%ofusersareunder35yearsofage

EDUCATED ADULTS

YOUNG DEMOGRAPHICS

X17onlinereachestheaudienceyouneedtoreach‐educatedreaderswithspendingpowerwhoarehouseholddecision‐makersandtaste‐makers intheircommunities.AndX17 isn’t likesomegossipsites‐wedon’tgossip;wepresententertainmentnews,onlysafe‐for‐workcontentinaprofessionalmannerwitha funandpositivetone.We’re fansof thestarsandourpositive reportingresonateswithreaders.PlaceyouradonX17onlineandseeresults!

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132,600AbsoluteUniqueVisitorsforMay2010572,400TotalVisitsforMay2010

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