Top Banner
21

X17 Media Kit - Celebrity Gossip and Entertainment News ...

Dec 21, 2021

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: X17 Media Kit - Celebrity Gossip and Entertainment News ...
Page 2: X17 Media Kit - Celebrity Gossip and Entertainment News ...

A leader in entertainment news since 2006, X17online.com provides the freshestphotosandvideosofthehottestcelebrities inadditiontobeinga leader inbreakingnews.X17onlinefeaturesX17photoagency’sbestcontentinanengagingformatthatencouragesreaderstointeractbycommentingonstories,galleriesandvideoclipsoftheirfavoritestars.Wepostanaverageof40storiesaday,1000newphotosandnewvideosevery24‐hours!X17onlinepresentsonlysafe‐for‐workcontentinaprofessionalformatwithafunandpositivetone.Thesitebenefitsfromourcloserelationshipswiththestars‐‐apricelessadvantagewhenitcomestoscoopingourcompetitors!

ABOUT

X17online is the hub for a network of web sites including X17video.comwhere ourentirearchiveof celebrity video is available ina viralplayer (forembedding, freeofcharge, on anyweb site); CelebrityStreetStyle.com, where the sidewalk is the onlycatwalkthatcounts;andSellYourScoop.comwhereYOUcanbecomeaphotographerforX17andmakemoneyforyourphotosandforyourtips!

Page 3: X17 Media Kit - Celebrity Gossip and Entertainment News ...

FEATURES

EXTENSIVE VIRAL VIDEO ARCHIVES

MOBILE PRESENCE

Anaverageof40postseveryday Anaverageof1000newphotosposteddaily Anaverageof10newvideospostedeachday Moreweekendupdatesthananyofourcompetitors(anaverageof25/day) Exclusive stories fromour street teamof 50photographers reportingback toourwriters in real‐

time

X17istheonlymajorproducerofcelebrityvideocontentthathostsandmakesviralitsentirevideoarchiveandnewdailyproduction

Allourclipsareavailableforembeddingonanysite,freeofcharge

AWAP(mobile)siteandtwonewmobileapplicationspresentX17materialinanewway

UP-TO-THE MINUTE REPORTS

Page 4: X17 Media Kit - Celebrity Gossip and Entertainment News ...

DEMOGRAPHICS

6.6 million visitspermonth

absoluteuniquevisitorspermonth

pageviewspermonth

averagenumberofpagesviewedperuser

averagetimespentonsiteperuser

2.5 million

25 million

3.8

3:31

Page 5: X17 Media Kit - Celebrity Gossip and Entertainment News ...

DEMOGRAPHICS

3%

6%

20%

25%

23%

15%

8%

53%

47%

Page 6: X17 Media Kit - Celebrity Gossip and Entertainment News ...

DEMOGRAPHICS

32%

28%

26%

14%

12%

46%

43%

Page 7: X17 Media Kit - Celebrity Gossip and Entertainment News ...

DEMOGRAPHICS

47%

53%

59%

2%

3%

3%

4%

7%

59%

Page 8: X17 Media Kit - Celebrity Gossip and Entertainment News ...

ThecommitmentofX17’steamofphotographers,videographersandreportersistobefirstforbreakingnews,24/7,andtobringthebestcontenttoourreadersasquicklyaspossible.MajormediaoutletslooktoX17onlineforinsiderdetailsandforthestorybehindthestory.OurreportershavemadeappearancesonCNN,EntertainmentTonight,AccessHollywood,andExtra,tonameafew;andhaveappearedinprintintheNewYorkTimes,LosAngelesTimes,RollingStone,theAtlantic,Blenderandmore;andonlineonTheDailyBeast.com,CNN.com,MSNBC.comandonmanyothersites.

WHERE WE’RE SEEN

Page 9: X17 Media Kit - Celebrity Gossip and Entertainment News ...

BUZZ

“X17 has upset the status quo in a numberof ways.” - L.A. Times

“X17 began modestly but has grown into amedia powerhouse and one of the toppaparazzi agencies in Los Angeles.” - AskMen

“The biggest agency in the Hollywoodpaparazzi business.” - The Atlantic

Page 10: X17 Media Kit - Celebrity Gossip and Entertainment News ...

ADVERTISING OPPORTUNITIES

Page 11: X17 Media Kit - Celebrity Gossip and Entertainment News ...

1outof3usershaveanincomeof$100K+

SPENDING POWER

3outof5usershaveacollegedegreeorhigher

46%ofusersareunder35yearsofage

EDUCATED ADULTS

YOUNG DEMOGRAPHICS

X17onlinereachestheaudienceyouneedtoreach‐educatedreaderswithspendingpowerwhoarehouseholddecision‐makersandtaste‐makers intheircommunities.AndX17 isn’t likesomegossipsites‐wedon’tgossip;wepresententertainmentnews,onlysafe‐for‐workcontentinaprofessionalmannerwitha funandpositivetone.We’re fansof thestarsandourpositive reportingresonateswithreaders.PlaceyouradonX17onlineandseeresults!

ADVERTISE WITH X17

Page 12: X17 Media Kit - Celebrity Gossip and Entertainment News ...

StandardLeaderboard (Topofpage)‐728x90

StandardMediumRectangle (Right‐handrail)‐250x300

StandardSkyscraper (Left‐handrail)‐600x160

Reskin (Homepagegutters)

Roadblock Reskinandtopthreeadspots

Sponsoredphotogallery Withhomepagebutton

Sponsoredpost Yourlogoatthetopofapostofyourchoice

Advertorial Haveusblogaboutyourproduct

PaidLinks Haveyourproducthighlightedinourpostwhenyouseeacelebwearingyourbrand’sshoesorshirt—we’llmentionthelabelinourstoryandlinktoyou

CustomCreative Youdreamit,we’lldoit!

Continuetoseeadmock‐ups…

AVAILABLE AD SIZES

Page 13: X17 Media Kit - Celebrity Gossip and Entertainment News ...

RESKIN

Thishigh‐impact

backgroundreskindrawsuserinterestandincreases

brandawareness.

Page 14: X17 Media Kit - Celebrity Gossip and Entertainment News ...

ADVERTORIAL

Thisadvertorialfeaturesthebrand’smessagewithintheeditorialcontentofthesite,engagingthesite’sloyalaudience.

AdvertorialCanInclude:PromotionviablogpostonthehomepageArticlepagefeaturingadvertiser’sassetsExclusiveroadblockofarticlepage.

Page 15: X17 Media Kit - Celebrity Gossip and Entertainment News ...

SPONSORED POST

Thiscustomstaticbuttonisfixedaboveeachblogpostonthehomepagetoincreasebrandawareness.

Buttoncanbebrandedtoincorporateadvertiser’sassetsandmessaging

Clickabletoadvertiser’ssiteorcontent

Page 16: X17 Media Kit - Celebrity Gossip and Entertainment News ...

SPONSORED GALLERY

SponsorshipDescription

Premierphotogallerysponsorshipoffersadvertiserseditorialalignmentoftheirproductmessagewiththesite'sexclusivecontentandtreatedwiththehighestjournalisticintegrity.

SponsorshipIncludes

Sponsorshipfeaturedonhomepageingraphicbuttonintheright‐handrailTotalownershipofsponsoredphotogallerypagewithreskinandexclusive728x90bannerFeaturedcontentrelatedtoclient'sproductFeaturedvideoclipsortrailersBranding/logointegrationonindividualpicturesalsopossible

Page 17: X17 Media Kit - Celebrity Gossip and Entertainment News ...

MOBILE ADVERTISING

132,600AbsoluteUniqueVisitorsforMay2010572,400TotalVisitsforMay2010

4millionPageViews

Page 18: X17 Media Kit - Celebrity Gossip and Entertainment News ...

BANNER ADS

Traditional/RotatingBannerAds

ExpandableBannerAds

ScrollingBannerAds

Page 19: X17 Media Kit - Celebrity Gossip and Entertainment News ...

BREAKTHROUGH ADS

PageTakeOverAds

InterstitialAds

Page 20: X17 Media Kit - Celebrity Gossip and Entertainment News ...

BRAND INTEGRATION

SiteSponsorship CustomContentChannels

AlertSponsorships BrandedExperiences

Page 21: X17 Media Kit - Celebrity Gossip and Entertainment News ...

Advertising:[email protected]

310‐230‐3332(office1)310‐273‐1777(office2)

Editorial:[email protected]‐230‐3332(office1)310‐273‐1777(office2)

CONTACT