A leader in entertainment news since 2006, X17online.com provides the freshestphotosandvideosofthehottestcelebrities inadditiontobeinga leader inbreakingnews.X17onlinefeaturesX17photoagency’sbestcontentinanengagingformatthatencouragesreaderstointeractbycommentingonstories,galleriesandvideoclipsoftheirfavoritestars.Wepostanaverageof40storiesaday,1000newphotosandnewvideosevery24‐hours!X17onlinepresentsonlysafe‐for‐workcontentinaprofessionalformatwithafunandpositivetone.Thesitebenefitsfromourcloserelationshipswiththestars‐‐apricelessadvantagewhenitcomestoscoopingourcompetitors!
ABOUT
X17online is the hub for a network of web sites including X17video.comwhere ourentirearchiveof celebrity video is available ina viralplayer (forembedding, freeofcharge, on anyweb site); CelebrityStreetStyle.com, where the sidewalk is the onlycatwalkthatcounts;andSellYourScoop.comwhereYOUcanbecomeaphotographerforX17andmakemoneyforyourphotosandforyourtips!
FEATURES
EXTENSIVE VIRAL VIDEO ARCHIVES
MOBILE PRESENCE
Anaverageof40postseveryday Anaverageof1000newphotosposteddaily Anaverageof10newvideospostedeachday Moreweekendupdatesthananyofourcompetitors(anaverageof25/day) Exclusive stories fromour street teamof 50photographers reportingback toourwriters in real‐
time
X17istheonlymajorproducerofcelebrityvideocontentthathostsandmakesviralitsentirevideoarchiveandnewdailyproduction
Allourclipsareavailableforembeddingonanysite,freeofcharge
AWAP(mobile)siteandtwonewmobileapplicationspresentX17materialinanewway
UP-TO-THE MINUTE REPORTS
DEMOGRAPHICS
6.6 million visitspermonth
absoluteuniquevisitorspermonth
pageviewspermonth
averagenumberofpagesviewedperuser
averagetimespentonsiteperuser
2.5 million
25 million
3.8
3:31
ThecommitmentofX17’steamofphotographers,videographersandreportersistobefirstforbreakingnews,24/7,andtobringthebestcontenttoourreadersasquicklyaspossible.MajormediaoutletslooktoX17onlineforinsiderdetailsandforthestorybehindthestory.OurreportershavemadeappearancesonCNN,EntertainmentTonight,AccessHollywood,andExtra,tonameafew;andhaveappearedinprintintheNewYorkTimes,LosAngelesTimes,RollingStone,theAtlantic,Blenderandmore;andonlineonTheDailyBeast.com,CNN.com,MSNBC.comandonmanyothersites.
WHERE WE’RE SEEN
BUZZ
“X17 has upset the status quo in a numberof ways.” - L.A. Times
“X17 began modestly but has grown into amedia powerhouse and one of the toppaparazzi agencies in Los Angeles.” - AskMen
“The biggest agency in the Hollywoodpaparazzi business.” - The Atlantic
1outof3usershaveanincomeof$100K+
SPENDING POWER
3outof5usershaveacollegedegreeorhigher
46%ofusersareunder35yearsofage
EDUCATED ADULTS
YOUNG DEMOGRAPHICS
X17onlinereachestheaudienceyouneedtoreach‐educatedreaderswithspendingpowerwhoarehouseholddecision‐makersandtaste‐makers intheircommunities.AndX17 isn’t likesomegossipsites‐wedon’tgossip;wepresententertainmentnews,onlysafe‐for‐workcontentinaprofessionalmannerwitha funandpositivetone.We’re fansof thestarsandourpositive reportingresonateswithreaders.PlaceyouradonX17onlineandseeresults!
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132,600AbsoluteUniqueVisitorsforMay2010572,400TotalVisitsforMay2010
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