The Milky Way Design & Understand your business using business geography Annika Klyver, IRM September 7th 2017 Intersection X17 Barcelona What you see, is what you get
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The Milky WayDesign & Understand your business usingbusiness geography
Annika Klyver, IRM
September 7th 2017
Intersection X17
Barcelona
What you see, is what you get
2012…
… the enterprise & business
architecturce WoW is not working…
Something needs to be done
Too slow…
Too complex...
Too fragmented…
Not relevant…
Mindset ”Business vs IT”…
Too top down…with no power
For the experts only…
Agile, UX, customers, products ?!?!?!
From where are
we coming?….
In what direction are we going?
Frameworks &Deliveribles
Sensemakinglearning &
co-creation
From As-Is to To-Be Our alternatives –
Scenarios
TraceabilitySupport & develope
the product life cycle &the value flow
Let’s meet in
Barcelona at the
Intersection
Conference!
A new base
…business geography…
… business capabilities & maps…
…sensemaking, learning & exploring…
Find the value flow…
Find the heartbeat…
Define the parts
A Business Capability definition
“A business capability is a well
defined, coherent and autonomous
component of the business and the
business architecture.
It is a composite of processes,
information, competences,
business rules, IT systems, and
more...”
IASA Sweden
The Milky Way - a map based on business geography
Strategic Planning
Education Planning & Contracting
EducationProgram Creation
& Pricing
Commercial & YieldManagement
Sales & Distribution
Education Delivery
Follow Up & Finances
Sou
rce
&
Pro
du
ctif
y
Marketing & Sales
Strategic Planning & Development
”Documentation” turned into Stories & Guides
Use the maps & add
information & views
… in a constant dialouge with
”everybody”…
18271
Heatmaps
18271
…add the change portfolio perspective
Storprojektet
Storprojektet
E-dok
HR+proj
Kalkylprojektet
Nya Kund-systemet
Webbinfoprojektet
LagerprojektetCRM 2.0
Kanalproj
SFFSRT
DRS
Kurslev2.0
Nytt ek systemNytt ek
system
Lager ekproj
The Milky Way & the Project portfolio
Marknadsföring
Fakturera
Ekonomiuppföljning
HR, lön och bemanning
Genomföra transporter
2015-10-08Ragnsell PA3Annika Klyver
Avsättning
Ta emot Leverantörs-fakturor
TelefoniKundportalen
Ruttplanering Förbereda transporter
Insamling
Bearbetning
Deponi Avsätta
Avräknings-sammanställning
Fakturaunderlag
Kundfeedback
Strategisk produkt och tjänsteutveckling
Strategisk planeringProdukt- o tjänsteutveckling
Partnerskap
Avtalshantering
OrderhanteringRåvarulogistiks-planering
Produktions-planering
Ruttoptimering
Ellemospilot
Citylogistik
XXX
Prisprojekt
Intäktsbokning
New ERP
Spårbarhet
ABP
Budgets & Spend
The darker the larger % of total spend
Maintenance Areas
Sales & Distribution 26%
Commercial & Yield 24%
Product Planning 13%
Shared Capabilities 10%
Product Packaging 9%
Customer 8%
Finance & Follow Up 5%
Delivery 5%
24%
26% of tot. maint
9%
13%
5%
5%
8%
> 25%
25 -20%
10 -5 %
15 -10%
< 5%20 -15 %
The Milky Way & areas of responsibilities
Organisation
Marketing
Product Development &
Sourcing
Pricing Team Sales
Finance &
Follow Up
Customer
Service
Class
Delivery
Social Media
Team
Strategi development
& Planning
Strategic Business Owner/Capability Owner
Current State of the Business Capability
Ongoing & PlannedChanges & Wanted State
Customers - the most importantfocus …
… but there is more to it…
…the suppliers & other partners
Inspire, search & book classesPrepare
At school
Customer Journey
Customer Journey & the Business Capabilities
Inspiration, search & book class
Prepare
Use & develpemy skillsfurther
In class
-Get inspired-Make Broard search-Find offers-Find Product-Make a booking-Make Payment
- Go to the school- Find Class Info, - Research things to read- Find Exercises- Buy Books- Recheck class details
- Search for things to read- Book things to hand in- Study- Complain/Praise- Share on Social Media
- Evaluate education- Follow up claims- Share experience- Student/Teacher Community – User Community? - Add on classes online
18254
Innovate & Contract
Preparethe class
Evalute & Invoice
Give classes
Sell
Supplier Journey
How well is our interaction with Customers, Suppliers
& other parties working?
Products & Services…
… business capabilities, valueflows, business models, product& service portfolios
…how are they connected?
© IRM AB All rights reserved
Business Owner
Project Specific MilkyWay:
- Business contextfor Excursions
- Valueflow for Excursions
- Business capabilitiesinvolved
- Business Problems
The Milky way & Excursion business owner
18515
© IRM AB All rights reserved
Product Planning
SOURCING
PRODUCTIFY
CONTENT
INVENTORYXX
INVENTORY
FIND/BOOK
LOAD INVENTORY
LOCAL BOOK X
Project Specific MilkyWay:
- Interview withProductOwner
- Interview withTeams
- Business Scenarios- Create a shared
view- Solution
Alternatives
- Business Case
The Milky way & Excursion process Stakeholders
18516
© IRM AB All rights reserved
Product Planning
SOURCING
PRODUCTIFY
CONTENT
INVENTORY
XX INVEN-TORY
FIND/BOOK
LOAD INVENTORY
LOCAL BOOK
Coordinator
Project Specific MilkyWay:
- Solution reviewmeeting
- Coordination- Architecuter by
walking around
The Milky way & Event project development
18517
Milky Way: 2014 focused on areas to improve 2015 on value flow to improve
The products & services are flowing through the Milky Way
How well can we deliver a new class?
Status for the new class
”Vegetarian Cooking”
18271
The Product/Service delivery is enabled by the Business Capabilities
Strategic Product Owner
Product Lifecycle
Strategic Product Owner
Current State of the Product/ Service
Ongoing & PlannedChanges & WantedState for the Product/Service
Combine outside & inside
…customer perspective, product development, supplier interactions & the internal
© IRM AB All rights reserved
Jeanne Ross – Digital Disruption
https://www.youtube.com/watch?v=7ao8_KE8_bM
What is in play?
”Designing Digital Organisations” MIT 2016
The internal business
capabilities & their interaction
Customer
Journeys
Supplier
Journeys
The Network
around us
Products & Services
Product & Service
Portfolios
Product Eco System
Internal Eco System
External
Eco System
18271
The interplay between
the value streams,
the products and the
internal capabilities
Strategic Business Owners
Strategic Product Owner
What about time…
…current situation,
ongoing & planned
changes
…& the bright future
When are we? The Enterprise inertia…
Backlogs
Planned o ”packed” change
Ongoing Change
Vision & GoalsGapCurrent State
Innovation
Go from Idea to Reality faster…
Backlogs
Planned o ”packed” change
Ongoing Change
Vision & GoalsGapCurrent State
Innovation
How do
we get
started?
1 Create a good enough map and add the change portfolio to it
2 Translate the strategic
direction and the most important challenges in to your Milky Way
3 Use the shared maps, insights and directions as a base for analysis, discussions, prioritizations and decisions.
Backlogs
Planned o ”packed” change
Ongoing Change
Vision & GoalsGapCurrent State
Innovation
Iterate as fast as you can…
https://www.youtube.com/watch?v=1mUDw0sRZV0
Paper town – the first 3,5 min
What you see,
is what you
get…
56
We are sensing
something new,
something very
interesting…
The balance between capabilities, products, value flows and the customers expectations…
What is in play? What is important?
Modules, components – could that be useful?
Use as few parts as possible to create as many combinations as possible…
New book – ”Double your effectivness – the art of getting a lot to becomemore by using less” (”Dubbelt effektiv - Konsten att få mycket att bli mer genom att använda mindre”)
The pressure from the customers..
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
Product
CustomizedOfferCustomized
Offer
CustomizedOfferCustomized
OfferCustomized
Offer CustomizedOffer
Product Product Product ProductProduct
Product Product Product Product ProductProduct
Product Product Product Product ProductProductProduct Product Product Product ProductProduct
Product Product Product Product ProductProductProduct Product Product Product ProductProduct
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
…forces us
to develop
new products
A balance between internal and external effectiveness
Customized Offer
Customized Offer
Customized Offer
Customized Offer
Customized Offer
Module
Customized Offer
Customized Offer
Customized Offer
Customized Offer
Customized Offer
Customized Offer
Module Module Module ModuleModule
M1
C23
41
M1
C23
41
M1
C23
41
…can enable us to use what we have to configure the customized offers
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOfferCustomized
Offer
CustomizedOfferCustomized
OfferCustomized
Offer CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
CustomizedOffer
Referens: Dubbelt Effektiv, Martin Sköld
Double Efficiency
External Efficient
Internal Efficent
HighLow
High
Low
Value for our customers
Value for us
HighVariation
High Volumes
Modules
HighVolume
HighVariation
A shift from Product Development…
Modules
CustomizedOffers
Out
In
Out
In
Products
CustomizedOffers
…to Module
Development and
Product Configuration
Referens: Dubbelt Effektiv, Martin Sköld
It is based on a configurationlogic, modules with clearly
defined interfaces that can be combined in a number of ways
to create customized offers.
What is in play
in the very core?
Interfaces & Interface Owners
Modules & Module Owners
Configuraton Rules
What you see, is what you get...
…but it is not new at all when you think of it
Our maps of the world got more and more accurate
over time…
…and they were valuable in all stages
© IRM AB All rights reserved
The Milky Way
What you see, is what you get
What you get, is what you act on
Thank you! Questions? Contact?
Annika KlyverBusiness Architect,
senior consultat
+46 722 12 11 49
www.irm.se
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