Working with travel bloggers on a budget - TBEX Europe 2013

Creating Successful Brand & Blogger Campaigns on a Budget

Colm Hanratty

About me…

@colmhanratty

Worked with Hostelworld.com for over 10 years on content and social media

About to launch my own digital marketing agency

Some of the bloggers I’ve worked with

@colmhanratty

1 – Content sharing

@colmhanratty

@colmhanratty

1 – Content sharing Be genuine!! Make sure it’s about the content

Only approach bloggers that match your brand, not the ones with the biggest audience

Look for content that you can’t write yourself – likewise offer content that they can’t write

Tell them what’s in it for them – social media exposure, newsletter placement…a wire transfer?

@colmhanratty

2 – Be innovative Guest photographer for the first

time

@colmhanratty

2 – Be innovative ‘Hostelworld Hangouts’

…not my idea

@colmhanratty

3 – Let bloggers experience your product

@colmhanratty

Be prepared for the good...

@colmhanratty

…and the bad

@colmhanratty

4 – Strike up formal partnerships

@colmhanratty

4 – Strike up formal partnerships Knowing the blogger well helps

Make sure there’s a synergy between the brands

Look at the numbers – social, traffic, newsletter etc.

Make sure all aspects of the partnership are clear, are met and are tracked properly and regularly

@colmhanratty

Thanks

colm@sixtwodigital.com

@colmhanratty