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Creating Successful Brand & Blogger Campaigns on a Budget Colm Hanratty
13

Working with travel bloggers on a budget - TBEX Europe 2013

Dec 05, 2014

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Marketing

Colm Hanratty

For four years at Hostelworld.com I worked with travel bloggers in many ways - content sharing, sponsored stays and more. I also did it on a budget. Find out how in my presentation for TBEX Europe 2013 in Dublin.
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Page 1: Working with travel bloggers on a budget - TBEX Europe 2013

Creating Successful Brand & Blogger Campaigns on a Budget

Colm Hanratty

Page 2: Working with travel bloggers on a budget - TBEX Europe 2013

About me…

@colmhanratty

Worked with Hostelworld.com for over 10 years on content and social media

About to launch my own digital marketing agency

Page 3: Working with travel bloggers on a budget - TBEX Europe 2013

Some of the bloggers I’ve worked with

@colmhanratty

Page 4: Working with travel bloggers on a budget - TBEX Europe 2013

1 – Content sharing

@colmhanratty

Page 5: Working with travel bloggers on a budget - TBEX Europe 2013

@colmhanratty

1 – Content sharing Be genuine!! Make sure it’s about the content

Only approach bloggers that match your brand, not the ones with the biggest audience

Look for content that you can’t write yourself – likewise offer content that they can’t write

Tell them what’s in it for them – social media exposure, newsletter placement…a wire transfer?

Page 6: Working with travel bloggers on a budget - TBEX Europe 2013

@colmhanratty

2 – Be innovative Guest photographer for the first

time

Page 7: Working with travel bloggers on a budget - TBEX Europe 2013

@colmhanratty

2 – Be innovative ‘Hostelworld Hangouts’

…not my idea

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@colmhanratty

3 – Let bloggers experience your product

Page 9: Working with travel bloggers on a budget - TBEX Europe 2013

@colmhanratty

Be prepared for the good...

Page 10: Working with travel bloggers on a budget - TBEX Europe 2013

@colmhanratty

…and the bad

Page 11: Working with travel bloggers on a budget - TBEX Europe 2013

@colmhanratty

4 – Strike up formal partnerships

Page 12: Working with travel bloggers on a budget - TBEX Europe 2013

@colmhanratty

4 – Strike up formal partnerships Knowing the blogger well helps

Make sure there’s a synergy between the brands

Look at the numbers – social, traffic, newsletter etc.

Make sure all aspects of the partnership are clear, are met and are tracked properly and regularly

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@colmhanratty

Thanks

[email protected]

@colmhanratty