TBEX · 2018-11-29 · in trust, up 75% in 2012. *Edelman Trust Barometer Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers

Sponsorship Prospectus

TBEX NORTH AMERICA

Oct 28-30, 2015 Fort Lauderdale, FL

50% of travel companies attribute direct bookings to social media (Media Bistro)

87% of travelers use the internet for most of their travel planning (Sprout Social)

Where the TRAVEL INDUSTRY

& TRAVEL BLOGGERS Connect

Founded in 2008, TBEX is the world’s largest conference and networking event for online travel journalists and travel industry companies. TBEX Europe attracts 800+ delegates from across the globe and is simply the best opportunity for DMO’s, travel brands, PR firms and their clients to engage with the most influential travel bloggers and leading digital Content Creators.

76%of people think companies lie in advertisement. New Media sources are rapidly risingin trust, up 75% in 2012.*Edelman Trust Barometer Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers are waiting to meet youhere at TBEX.

Countries RepresentedBY TBEX ATTENDEES:ENGAGE THE INFLUENCERS

This is your chance to: • Develop new business relationships with hundreds of

online influencers• Create organic content marketing opportunities• Tell your brand or destination story through blogs, • photos, video & social media• Reach targeted demographics for your inbound

marketing plan• Recruit top level bloggers to create content for

your brand

AustraliaAustriaBangkokBelgiumBelizeBrazilBulgariaCanadaChinaCyprusCzech RepublicDenmarkEnglandEgyptFinlandFranceGermanyGreeceHong KongHungaryIndiaIndonesiaIrelandIsrael

ItalyLuxembourgMexicoMontenegroMoroccoNetherlandsNew ZealandNorthern IrelandNorwayPhilippinesPolandPortugalRepublic of KoreaRomaniaSlovakiaSouth AfricaSpainSwedenSwitzerlandThailandTrinidad & TobagoTurkeyUKUSA

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Get Results By meeting face-to-face with hundreds of bloggers and content creators, you’ll see immediate results and long-term benefits as these influencers deliver your message to millions of consumers - the targeted end-users that you want to reach.

Cost Efficient Our team can assist you in creating a custom sponsorship that works for your ultimate goal and ROI, while minding your budget.

New Markets Whether your company has a social media strategy in place or is just beginning to recognize this important marketing tactic, TBEX can assist in raising your profile immediately.

88% say blogs influence final travel choice

Travel Content Usage Survey 2013-Gary Bembridge

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Age Range of Attendees’ Audience Revenue of Attendees’ Blogs or Sites

Niches of TBEX Attendee Bloggers Location of Attendees’ Audience

8% 50+

33% 20-29

43% 30-39

Gender Makeup of Attendees:55% Female | 45% Male

16% 40-49

14% Does Not Generate Revenue

3% $50,000- $500,000

33% $5,000 - $50,00050%

$5,000 or less

11% Asia, Australia South America 52%

North America

37% Europe

AdventureArts&CultureBackpackingBicyclingBudgetBusiness&TravelConsumer IssuesCouplesCruisingEco-TravelFood&WineFamily Friendly

65.00%65.00%30.00%50.00%35.00%45.00%7.00%65.00%30.00%30.00%55.00%80.00%

FlashpackingHikingHostellingLGBTLuxuryMature SeniorSoloSpa VacationsVoluntourismWalking ToursWeddings&HoneymoonWomen’s Travels

30.00%20.00%20.00%35.00%75.00%40.00%51.00%35.00%15.00%40.00%20.00%45.00%

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Connection to the Travel Industry Type of New Media Produced

Monthly Audience of Attendees’ Blogs Purpose of Blog or Site

Blogger/Podcaster/WebTV/Video Creator

Traditional Journalist/Editor/Publisher

PR/Industry Professional

Travel Agent

Tour Operator

Hotel/Resort

74%

8%

5%3.5%

3%

2%

Blog

Social Network(Twitter, FB, Pinterest, etc)

WebTV or Internet Video

E-Books

Podcast

Online Forum

96%

87%

27%

25%

8%

7%

Up to 10,000

10,000 - 50,000

50,000 - 100,000

100,000 - 250,000

250,000 - 500,000

4 Million+

72%

17%

3%

4%

2%

2%

Position Author as an Industry Expert

Influence Opinion/PT Income

Genereate Indirect Revenue

Promote Travel Destination Product or Service

Genereate Direct Revenue w/Advertising

Promote Non-profit or Association

55%

35%

33%

32%

30%

8%

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DetailsGLOBAL

$100,000 USD 3 category exclusive

DIAMOND $75,000 USD (exclusive)OR $25,000 (4 available)

PLATINUM $12,000 USD (15 available)

GOLD $7,500 USD

(20 available)

SILVER $3,500 USD

SPEED NETWORKING $2,500 USD

(limited space)

Logo Placement Sponsor table in Sponsor Showcase (over 2 days)Speed Networking (powered by BloggerBridge) Option to insert an item in attendee gift bag (qty 800)Industry Professional registration passes includedGuest posts on our blog (content subject to approval by TBEX)Featured sponsor article (50 word paragraph, link, logo, or photo)Logo recognition in TBEX eNewslettersSocial media mentionsSponsored Twitter partyRecognized from the podium

Option to offer attendees aside activity or sponsored coffee break/lunch/dinner*Subscription to BloggerBridgeOption to hold an officialgiveaway or contest*Host official TBEX party*Recognized in a joint pre-show press release

TBEX website, on-site signage, print material,

TBEX newsletters

✓

✓

✓

12

2 per month

2

all

10

✓start of each day’s

keynote, 1st session, & conclusion of last

session

2 activities

1 year

✓

✓✓

TBEX website, on-site signage, print material,

TBEX newsletters

✓

✓

✓

6

1 per month

2

all

6

✓start of each day’s

keynote & conclusion of last

session

1 activity

6 months

✓

✓

TBEX website, on-site signage, print material,

TBEX newsletters

✓

✓

✓

4

2

1

3

4

✓

1 activity

3 months

✓

TBEX website, on-site signage, print

material

✓

✓

✓

3

1

2

1 activity

2 months

✓

TBEX website

✓

✓

✓

2

1

✓

required purchase (Industry Pass)

• Global Sponsorship logo placement on the TBEX website, on-site signage, print material, and TBEX newsletters

• Two (2) Featured sponsor articles (50-word paragraph, link, logo or photo) sent to our list via eNewsletter

• Recognized from the podium• Sponsor table in the Sponsor Showcase (Over 2 days) • Inclusion in ‘speed networking’ (powered by BloggerBridge)

sessions between industry and bloggers• Option to include an item in attendee gift bags (qty. 800) • Two (2) Guest posts per month on our blog (content subject to

approval by TBEX)• Up to twelve (12) attendee registrations (Industry Passes Total

Value up to $4,000)• Logo recognition in all TBEX eNewsletters• Option to hold an official giveaway or contest* • Sponsored Twitter Party• Recognized in a joint pre-show press release• One (1) year premium subscription to BloggerBridge• Ten (10) social media mentions• Option to host an official party* (based on availability)• Twitter party

“Working with TBEX was truly an experience of a lifetime for Vail Resorts…It was amazing to see the results happen instantaneously, with literally millions of social impressions and hundreds of blog posts logged even before the event was over.”

— Kelly Ladyga, VP, Corp. Communications, Vail Resorts, Inc.

88% say blogs influencetravel choices.Source: Travel Content Usage Survey GLOBAL SPONSORSHIP

$100,000 USD—ONLY 3

Benefits Include:

“TBEX was already the largest travel blogger conference but it’s now destined to be enormous.”

JohnnyJet.com

* Sponsor is responsible for all cost associated with optional events

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• Diamond Sponsorship logo placement on the TBEX website, on-site signage, print material, and TBEX newsletters

• Option to host an official party* (based on availability)• Sponsor table in the Sponsor Showcase (Over 2 days)• Option to hold an official giveaway contest• Inclusion in ‘speed networking’ (powered by BloggerBridge)

session between industry and bloggers• Option to include an item in attendee gift bags (qty 800)• Up to six (6) attendee registrations

(Industry Passes Total Value up to $4,000)• One (1) Guest post per month on our blog

(content subject to approval by TBEX)• Two (2) Featured sponsor articles (50-word paragraph, link, logo or

photo) sent to our list via eNewsletters• Logo recognition in all eNewsletters• Recognized from the podium• Six (6) month premium subscription to BloggerBridge• Six (6) social media mentions• Twitter party

TBEX attendees are prolificcontent creators with massive online reach.

Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. Radian6 tracked conservatively more than 27,000 online posts resulting from the last TBEX event including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including Spain, Taiwan, Thailand, UK, USA and more.

OVER 200 MILLION IMPRESSIONS WERE MADE!

DIAMOND SPONSORSHIP$75,000 USD—Exclusive OR $25,000 USD—Only 4 available

Benefits Include:

* Sponsor is responsible for all cost associated with optional events

“The money we spent for TBEX was by far the best marketing dollars wehave spent so far! It went far beyond our expectations!” George KourelisSales & marketing manager Visit Meteora

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• Platinum Sponsor logo placement on the TBEX website, on-site signage, print material, and TBEX newsletters

• Option to offer attendees a side activity or sponsored lunch featured in the offical schedule and material*

• Sponsor table in the Sponsor Showcase (Over 2 days)• Two (2) Guest posts on our blog (content subject to approval by

TBEX)• One (1) Featured sponsor articles (50-word paragraph, link, logo or

photo) Sent to our list via eNewsletter• Option to hold an official giveaway contest• Inclusion in ‘speed networking’ (powered by BloggerBridge)

sessions between industry and bloggers• Logo recognition in 3 eNewsletters• Option to include an item in attendee gift bags (qty. 800)• Up to four (4) attendee registrations (Industry Passes Total Value

up to $4,000)• Three (3) month premium subscription to BloggerBridge• Four (4) social media mentions• Twitter party

“When it comes to learning about building new relationships nothing compares to the face-to-face interaction with travel influencers and bloggers at TBEX.”

— Caroline Bean, Dir. of Social Media, Philadelphia Tourism

JOIN OUR COMMUNITYNetwork with the best

PLATINUM SPONSORSHIP

“Best conference I’ve ever attended! No exaggeration.

I’ve attended dozens of conferences in and outside the travel industry and in terms of

ROI, it was easily the most productive!”

-Chris Gray Faust,C Around The World

$12,500 USD—ONLY 15 available

Benefits Include:

* Sponsor is responsible for all cost associated with optional events

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• Gold Sponsor logo placement on the TBEX website, on-site signage, and print material

• Option to offer attendees a tour or activity featured in the official schedule & materials *

• Sponsor table in the Sponsor Showcase (Over 2 days).

• One (1) Guest post on our blog (content subject to approval by TBEX)

• Option to hold an official giveaway contest• Option to sponsor a coffee break*• Inclusion in ‘speed networking’ (powered by BloggerBridge)

sessions between industry and bloggers.• Option to include an item in attendee gift bags

(qty. 800)• Three (3) attendee registrations

(Industry Passes Total Value up to $4,000).• Two (2) month premium subscription to BloggerBridge• Two (2) social media mentions

GOLD SPONSORSHIP$7,500 USD—ONLY 20 available

Benefits Include:

Meet the influencers who can tell YOUR brand story.

“TBEX is an invaluable conference for the TripIt team. From building relationships with bloggers and travel media professionals, to educating the who’s who of the travel world about the benefits of TripIt, we always leave TBEX feeling that we’ve learned so much fromthe attendees and have also been able to give back to this community that we’re so passionate about. We always love coming to TBEX and can’t wait until next year.”

Jess SkeltonSocial Media Marketing & Content Manager

* Sponsor is responsible for all cost associated with optional events

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• Silver Sponsor logo placement on the TBEX website.• Sponsor table in the Sponsor Showcase

(Over 2 days)• Inclusion in ‘speed networking’ (powered by BloggerBridge)

sessions between industry and bloggers• Two (2) attendee registrations

(Industry Passes Total Value up to $4,000)• One (1) social media mention• One (1) month premium subscription to BloggerBridge66%

of consumers who visit blogs say that their purchasing decisions are mentions or promotions within the blog’s content.

*Burst Media Survey, 2012.

40% of the travel & tourism industry view social media as a major opportunity over the next five yearsSource: WTM Global Trends Report

SILVER SPONSORSHIP$3,500 USD

Benefits Include:

“TBEX is the Woodstock of the Travel Industry. Everyone in the travelindustry is either there, or they are wishing they were.”

-Rich Grant, Visit Denver, Early TBEX Supporter, Travel Industry Visionary

and Legend!

* Sponsor is responsible for all cost associated with optional events

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• A chance to meet with professional Content Creators (all at one time, in one convenient place) who can help you reach your demographcs

• Pitch your destination or company story to skilled social influencers who can help you with effective storytelling and give you firsthand critical feedback

• Meeting Content Creators who have the niche and readership demographics you want to target

• Pre-screening for potential future press trips, saving valuable time and money when inviting Content Creators to visit your destination

• Speed Networking table for your company.• Access to appointment setting software• Table top ID signage• Company name and table ID displayed on

tbexcon.com

Speed Networking TableSpeed Networking @ TBEX

Benefits for Sponsors ($2,500)

New Business Relationships

Content Creators

Business & Brands

WHY DO BUSINESSES PARTICIPATE IN SPEED NETWORKING?

For Sponsors, PR & Industry: This is a one-stop opportunity to quickly locate Content Creators who have interests aligned with what you have to offer, and to meet those Content Creators who can help tell your story to the very people you are trying to reach.

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“TBEX is the world’s main meeting point for travel bloggers, writers and new media content creators... Being the host of the event has been a huge opportunity, incomparable to any other. The event has been a huge success for global exposure!”

- Gary Arndt

GROW YOUR BUSINESSConnect with new audiences and customers

$5,000 USD—Exclusive

Benefits Include:

* TBEX approved. Deadlines apply.

BADGE LANYARDS

• See your company’s logo all over the show! You supply the lanyards, quantity 1500, so you can be as creative as you like! These lanyards are distributed to every attendee at the Registration Desk

• Your company logo and TBEX logo displayed on the Badge Lanyards given to all attendees at the Registration Desk,

• Conference Sponsor logo placement on event-related web properties• One (1) item you provide inserted in Attendee Gift Bags

LUNCH $10,000 (2 available)

COFFEE $5,000 each day (2 available)

T-SHIRTS $2,500 + official event shirt for all attendees (qty. 1,000)

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TBEX is the largest annual gathering of bloggers, writers and new media content creators in the travel and lifestyle sphere today. TBEX also attracts many of the world’s leading travel brands and DMO’s as sponsors who are eager to connect with the TBEX community of influencers. Previous and current sponsors include:

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Want more information on how to become a sponsor?Go to TBEXCon.com/Or contact Patti Hosking [email protected]

DMO’s around the world support TBEX events including: Athens Convention & Visitors Bureau, Australia, Baton Rouge, British Columbia, Canadian Tourism Commission, Cancun, Denver, Greek National Tourism Organization, Jordan Tourism Board, Macau Government Tourism Board, Montreal, Reno/Tahoe, Toronto, Thailand, Travel Alberta, and many more.

TBEX is owned by NMX Events, which also produces New Media Expo, the world’s largest social media exhibition and conference.

TBEX’s mission is to bring the media revolution to the travel industry. We teach bloggers how to improve their skills and become better story tellers, how to increase and engage with their audience and monetize their content. We also provide world class education to the travel industry featuring thought leaders and new media pioneers from both within and outside the travel industry. Lastly we provide a marketplace through our conferences and bloggerbridge.com software that allows the travel industry to connect with the right content creators to benefit their brands and destinations.

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International Sponsorship Opportunities

Add to your reach and influence with upcoming

TBEX events.

TBEX events are produced annually in North America, Europe, Asia, and

Internationally.

Contact us for sponsorship opportunities at upcoming events.

C O N T A C TP a t t i H o s k i n g

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