Word Camp North Canton 2013 SEO Presentation
Post on 12-Jul-2015
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Nathan Driver
SEO: Creation to Execution
WHO AM I?Media – Marketing - Geek
WHO Am I?
WHO Am I?
www.ohlmanngroup.com
WHO Am I?
Twitter: @natedriver
WHO Am I?
Linkedin: http://www.linkedin.com/in/ndriver
WHO Am I?
www.nathandriver.com
WHO Am I?
Todays Agenda: SEO
CONTENT CONTENT CONTENT
nathandriver.com @natedriver nathan.driver@gmail.com
…and SEO Plugins
Oh yeah…
of course.
nathandriver.com @natedriver nathan.driver@gmail.com
Objectives: The Goal
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WHAT exactly IS SEO?
nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?
nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?
nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?
nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?
nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?
You want to be #1 for
“Nike”
You BET!
nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?
nathandriver.com @natedriver nathan.driver@gmail.com
Search: Understanding It
nathandriver.com @natedriver nathan.driver@gmail.com
Search: Google Trends
nathandriver.com @natedriver nathan.driver@gmail.com
Search: Autocomplete
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Search: Bing Autocomplete
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Search: Google Adwords Keyword Tool
nathandriver.com @natedriver nathan.driver@gmail.com
The Beginning Understanding Keywords
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Plugins! Help with SEO
nathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEO
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEO
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEO
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEO
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics Show me the ROI!
nathandriver.com @natedriver nathan.driver@gmail.com
Google Analytics
nathandriver.com @natedriver nathan.driver@gmail.com
Google Analytics: Tracking
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Google Analytics
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Tools
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Tools
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Tools
nathandriver.com @natedriver nathan.driver@gmail.com
Google Analytics
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Tools
nathandriver.com @natedriver nathan.driver@gmail.com
Google Analytics
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Tools
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Tools
nathandriver.com @natedriver nathan.driver@gmail.com
RESULTS What Should You See
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SEOMoz
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Google Webmaster Tools
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• SEOMoz (seomoz.org)• Search Engine Land (searchengineland.com)• Search Engine Watch (searchenginewatch.com)• Distilled (distilled.net/blog)• SEO Takeaways (seotakeaways.com)• Blind Five Year Old (blindfiveyearold.com)• Google Analytics (analytics.blogspot.com)
Resources: Future Reading
www.nathandriver.com/wordcamp-north-canton-2013/
nathandriver.com @natedriver nathan.driver@gmail.com
Questions / Comments?SEO: Creation to Execution
WHO I AM?Media – Marketing - Geek
@natedriver
linkedin.com/in/ndriver
nathandriver.com
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