SEO METRICS How to know if your SEO is working with @JohnCarcutt
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SEO METRICSHow to know if your SEO is working
with @JohnCarcutt
Before we get started ….
Lets talk about Panda Famers
Big Changes at Google
1st JC Penalty – NY Times Article
Penalized for Buying Links
2nd Forbes.com – Webmaster World Forums
WMT Notification posted, Penalized for Selling Links
3rd Overstock.com – WSJ Article
Hit with algo update targeting aggressive link buys
4th Farmer update – Google Blog
Google algo change impacting 11.8% of all searches
5th Panda/Farmer – Wired Article
Updated to include aggressive advertising on sites.
Big Changes at Google
All this in the
Last 3 weeks !
You Need to Monitor and React
Were you hit?
How would you know?
Do you know?
What Metrics to Watch
Search Rankings
• Higher Rankings Mean Better Results …• Not so Fast …
• Personal Search• Geo-Modified Search• Universal Search Elements
• RavenTools.com
What Metrics to Watch
Universal Search
What Metrics to Watch
Geo-Modification
What Metrics to Watch
RavenTools.com
What Metrics to Watch
Analytics
• Traffic Volume• Always a good indicator of both positive and negative search changes.
• Number of Keywords Used• The more keywords your site is being found for, the more “reach” your site has into search
wordpress.org/extend/plugins/google-analytics-for-wordpress/
What Metrics to Watch
GoogleAnalytics
What Metrics to Watch
Google Webmaster Tools
• Direct communications from Google• Errors Google finds while crawling• Errors in Robots.txt and SiteMap.xml files• Malware Identification• HTML Suggestions
www.google.com/webmasters/tools/
What Metrics to Watch
Google Webmaster Tools
What Metrics to Watch
Your Link Profile
• Number of Inbound Links• Percentage of Deep Links• Anchor Text Profile• Number of Unique Domains• Changes in Link Profile
www.opensiteexplorer.org
What Metrics to Watch
Your Link Profile
• Number of Inbound Links• Percentage of Deep Links• Anchor Text Profile• Number of Unique Domains• Changes in Link Profile
www.opensiteexplorer.org
Consolidated Metrics for WP
Consolidated SEO Metrics Plug-in AppliedSEO.com (Coming Soon)
• Is the current page Cached in the engines• Track changes in PageRank of pages• Track Current # of Pages Indexed• Monthly Re-Verification of Indexed Pages• Time Since Last New Page Indexed• Average Time till New Content is Indexed• # of Pages with Less than 200 Words• Average # of Edits per Page• Average Time Between Edits on a Page• Number of Inbound Links to Site and Pages
And much more …
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