What To Do When: Informing design at every phase

What to do when: Informing design at every phase

Dana Chisnell

Web Design World SeattleJuly 2009

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The team did a great job.

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Something is wrong.But what?

...

Input from users.

Check.

IT constraints.

Check.

Business requirements.

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How do you fit user research into the process?

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There are simple things you can do to inform design decisions:

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Observe and listen to users through 3 key questions

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http://www.flickr.com/photos/roby72/3345955051/

These phases

Requirements gathering

Design & test

Launch

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Map to these questions

What should the design do?

How should it do it?

Does it do what we want it to do?

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Does it do what we wanted it to do?

How should it do it?

What should the design do?

What does that look like?

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What should the design do?

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Learn who the users are

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Brokers or administrators?

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Doctors or patients?

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Road warriors or vacationers?

๏Who are the users?

๏What are they like?

๏How are they reaching task goals?

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Knowing user goals ensures

the design will be successful

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Surveys

Focus groups

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Ask, listen

Observe related tasksUsability test previous release

Ethnographic methods

Field usability tests

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Learn what is useful to users

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Benefit

Value

Usefulness

If benefits aren’t clear, uptake will be a struggle

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Test competitors

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Current users

rave or complain

interview-based tasks

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Test inherent value

New users

tasks from current users

verbalize benefits

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Test inherent value

Analyze

current and new users match?

anyone match Marketing?

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Test inherent value

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BobAdvisor

Proofthe concept

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Qualitative data validating ideas

Reality checkpoint: translating research to requirements

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Focus groups

Participatory design sessions

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Show early designs

Test against benchmarksGoals

Previous performance

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How should the design work?

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Prototype

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Flow

Steps

Information architecture

Interaction

Minimize design risks, experiment with ideas

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Paper and pencil drawings

Wireframes

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Low fidelity

High fidelityComps

Real data

Realistic look

Realistic interaction

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Iterate(rapidly)

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Experimenting = options, refinements

Engage the team in design,shorten time to market

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Rapid

Iterative

Testing

Evaluation

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RITE

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BobAdvisor

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BobStarBobStar*

As part of our ongoing commitment to provide first class performance reporting for our most valuable clients, we have enhanced our Quarterly Performance Statements for our managed accounts and enrolled full service accounts. The enhancements, which include a new design and expanded content will e introduced to our clients with their 4th quarter 2009 Quarterly Performance Statements this january 2010. Read more

Learn more

BobStar*

- Quick Market Update: Two charts, one table, and a bullet point - Quarterly conference to be held on March 30- 140 BobStar* mutual funds to be removed 3/14- Order BobStar* CSA accepted

Compare designsTough questions

Contentious decisions

* Must be radically different

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http://www.flickr.com/photos/8666121@N02/2405646718

Testin context

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Insights beyond the lab

Environmental factors

Holistic view of task goals

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Narrow scope

Narrow task

User-documented data

Informal or formal

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Go to users

Does it do what we want it to do?

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Follow upon previous releases

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BTO

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Error rates

Hard-to-solve problems

Remedies for next release

Start somewhere

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Holistic and summative

OR

Examine localized problems

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Classic usability test

Compareto benchmarks

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Compare, contrast quantitative data

Measure improvement

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Against benchmarks

Defining benchmarks

Summative

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Classic usability test

Verifyand validate

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Quantitative data about success measures

Ensure goals are being met

Set priorities

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End-to-end

Refining tasks

How usable is the design

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Classic usability test

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BobStarBobStar*

As part of our ongoing commitment to provide first class performance reporting for our most valuable clients, we have enhanced our Quarterly Performance Statements for our managed accounts and enrolled full service accounts. The enhancements, which include a new design and expanded content will e introduced to our clients with their 4th quarter 2009 Quarterly Performance Statements this january 2010. Read more

Learn more

BobStar*

- Quick Market Update: Two charts, one table, and a bullet point - Quarterly conference to be held on March 30- 140 BobStar* mutual funds to be removed 3/14- Order BobStar* CSA accepted

67

TextLogo Division name

Duane Chisnell shares his thoughts on investment management and trust.

What to do when

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How do you fit user research into the process?

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There are simple things you can do to inform design decisions

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Observe and listen to users through 3 key questions

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Take-awaysWhat should the design do?

observe and listen to users

test value

proof the concept

set benchmarks and goals

How should it work?

prototype and iterate design

test in context

Does it do what we want it to do?

compare to benchmarks

validate against usability goals

Where to learn more

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Dana’s blog: http://usabilitytestinghowto.blogspot.com/

Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting

Me

Dana Chisnelldana@usabilityworks.net

www.usabilityworks.net 415.519.1148

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