What is lean ux

LEANUX?WHAT IS

Lean manufacturing

Lean has been around since the 1940sIt was developed by Toyota in Japan to improve

the efficiency of their production linePut simply it means removing waste

IMAGE: http://fukuoka-now.com/wp-content/uploads/2013/07/toyota-production-of-2011.jpg

Academics, like Steve Blank, at Harvard Business school liked lean production and came up with a a

way of applying it to entrepreneurs and startup businesses.

A highly iterative customer discovery model was created

Customer development methodology

IMAGE: http://blogs.nature.com/naturejobs/files/2014/04/Steve-blank.jpg

Customer

discovery

Customer

validation

Customer

discovery

Customer

validation

Pivot

Explore Expand

Customer development methodology

Customer

discovery

Customer

validation

Customer

discovery

Customer

validation

Pivot

Explore Expand

If customer validation says you were wrong don’t go forward, PIVOT!

And keep pivoting until you have a product customers love.Only then can you go forward with expanding a customer base

and into a successful product

Customer development methodology

This is not field of dreamsThis is not Field of Dreams

If we build it they will come“

IMAGE: http://readwatchwrite.com/wp-content/uploads/2013/08/large-field-of-dreams-blu-ray5.jpg

As a student of Steve Blank, Eric Riess studied the Customer Development Model

and took it further.Introducing the lean startup

The Lean Startup

IMAGE: http://thebln.com/wp-content/uploads/2011/09/Eric-Ries-The-Lean-Startup.jpg

IDEAS

PRODUCTDATA

BUILD

MEASURE

LEARN

Build, measure, learn

IDEAS

PRODUCTDATA

BUILD

MEASURE

LEARN

This is an iterative process, it can’t be endedYou must constantly have an idea, build a way to test that idea, measure the affect of the idea and

learn from it.And the goal is to complete every iteration of this

loop as quickly as possible

Build, measure, learn

And it didn’t take the UX world long to focus on lean as a way of

delivering great user experiences

Lean UX

LEANUX?WHY

EXPERIMENTLEARNFAIL

ITERATEDISRUPT

LeanUX encourages you to:

EXPERIMENT

HypothesisAdding sign in with social media buttons will reduce abandoned

registration by 5%

Instead of building the functionality, the buttons went to a temporary page that

did nothing.

Less than 1% of all users even tried to click the button.

LEARN

MVPMINIMAL VIABLE PRODUCT

MPEMINIMAL POSSIBLE

EFFORT

Instead of stocking shoes in all sizes and styles Zappos.com ran an experiment.

They took photos of shoes in shops and published them online

If anybody wanted the shoes, they went back to the shop bought them and shipped them to the customer.

Zappps has annual sales of over $1 billion and was acquired by Amazon for $1.2 in 2009

Minimal viable shoe shop

FAIL

FAILHARD|FAST|OFTEN

Many professionals have rarely failed, therefore

they have never learnt from failure

“

ITERATE

It is not an iteration if you only do it once“

DISRUPT

http://www.datasaversllc.com/wp-content/uploads/hard-drive-pile.jpg

The hard drive industry has been shaped by disruption for over 50 years. The KPI of a hard drive generally is either

speed or capacity.

But by being disruptive and making smaller hard drives even with lower capacity and slower read/write speeds the new

hard drives companies found new markets and new customers. My computer today has less storage than it did 4

years ago.

If nobody had been disruptive the market would have focused on increasing capacity.

Disrupting the hard drive industry

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Society perceives anarchy as a threat to order, when true anarchy is a means to restore the order

“

Want to know more?

Books

LeanUX Jeff GothelfAn easy read introduction to what lean means to user experience and how to apply it. Guides to personas, testing and writing a hypothesis

Lean Startup Eric ReissThe book that spawned the buzz. A slightly more complex and business focused read, but if lean is your thing this is the book to read

The innovator’s dilemma Clayton ChristensenA case by case example of how the hard drive industry was shaped by disruptive technology. A slightly dry and academic read but lots of numbers and real examples

The machine that changed the world Womack, Jones & RoosAn in-depth study into the lean production method at Toyota

Lean Enterprise Owens and FernandezRecently released, about lean in big companies not startups

Events

LeanUX Meetuphttp://www.meetup.com/Lean-UX-London/Really good meetup focusing on different areas of leanUX. Normally runs once a month, usually perfectly timed for when I’m travelling.

LeanUX NYC 2015About $400 for a ticket for 5 days of conference and it’s in New York. Really varied speakers, not all with a lean or UX background and workshops around practical skills. Will be in early April, probably New Jersey rather than NYC.

Lean Day LondonIf you don’t want to travel there is an annual 2 day event in London. With some of the same speakers as the New York conference, but a few more from the UK.

Online

@willevansWorks for TLC labs in New York and organises LeanUX NYC. Follow him on twitter, slideshare and vimeo for talks, blogs etc on Lean

@adrianhUK based evangelist of agile and lean. Follow on twitter and slideshare for more about agile. He also talks at a lot of events so worth looking out for

@tsharonResearcher at Google, who talks and wirtes about how to research in a lean or agile process. Has a new book coming out soon about Lean Research

LeanUX 2014All of the presentations are online now: http://www.theapprenticepath.com/leanux14/And @willevans is uploading the talks to his vimeo account

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