Week 4: Promoting your cause. #mc539

Promoting your cause.

Jennifer M. Joneshttp://mc539.posterous.com

Outline

Planning your strategy

Techniques and tools

Objectives

Review and reflection

Case Study: Purpos/ed

#500words Campaign

500 words about education

Everyday

For two months.

Sign up via google docs

Set Guidelines

Guidelines for content.

Guidelines forpromotion.

Clear objectives

Twitter account.

Newsletter/Mailing List

Accessibility

Social media is not the answer to

everything.

Poster templates to print.

Links are good.

The internet forgets instantly.

Archive throughout.

Help make it stick.

Step 1: Preparing your strategy.

Be S.M.A.R.T.

S = Specific

What would you like to do?

Why is it important?

Who is going to do it?

When does it need to be

completed?

How are you going to do it?

M = Measurable

If we can measure it, we

can track it.

How do I know that something has happened?

Where can I get these

measurements?

A = Achievable

You need to achieve your objectives in the timeframe available.

Has anyone else achieved something

similar?

R = Realistic

Can you do it with the resources available?

What might prevent you achieving

objectives?

T = Time Specific

Deadlines.

Completing the project.

Techniques and Tools

Web platforms

Week 1.

Content tools.

Week 2.

Aggregation

Week 3.

Being creative.

Week 4.

Overview.Think about your strategy for delivery.

Think about what tools you might use (not just for the website itself)

What is your long term communication strategy?