Week 3: Case Studies #mc539

ALTERNATIVE MEDIA:CASE STUDIES

Jennifer M. Joneshttp://mc539.posterous.com

TRUE NORTH MEDIA HOUSESocial Media for Events (Accreditation)

QUESTIONS TO CONSIDER

HOW DO MEMBERS CONSTRUCT/PRESENT THEIR

IDENTITIES?

OFFLINE: MEDIA PASSES

TWITTER

#TNMH

WHAT IS RELATIONSHIP BETWEEN MEMBERS?

NETWORK ANALYSIS

AGGREGATION OF CONTENT

STRATEGIES TO MAINTAIN & REINFORCE RELATIONSHIP?

COMMENTS & ENGAGEMENT

RE-BLOGGING CONTENT

ANY UNIQUE VALUES OR ACTIVITIES?

THE OLYMPICS

EXPERIMENTING

NOW YOUR TURN!

EXERCISE

• How do members of this community construct/present their identities?

• What is the relationship between the members of this community?

• What strategies are used to reinforce and maintain the relationship?

• Are there any values or activities that seem to be unique to this particular community?

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