Promoting your cause. Jennifer M. Jones http://mc539.posterous.com
May 26, 2015
Promoting your cause.
Jennifer M. Joneshttp://mc539.posterous.com
Outline
Planning your strategy
Techniques and tools
Objectives
Review and reflection
Case Study: Purpos/ed
#500words Campaign
500 words about education
Everyday
For two months.
Sign up via google docs
Set Guidelines
Guidelines for content.
Guidelines forpromotion.
Clear objectives
Twitter account.
Newsletter/Mailing List
Accessibility
Social media is not the answer to
everything.
Poster templates to print.
Links are good.
The internet forgets instantly.
Archive throughout.
Help make it stick.
Step 1: Preparing your strategy.
Be S.M.A.R.T.
S = Specific
What would you like to do?
Why is it important?
Who is going to do it?
When does it need to be
completed?
How are you going to do it?
M = Measurable
If we can measure it, we
can track it.
How do I know that something has happened?
Where can I get these
measurements?
A = Achievable
You need to achieve your objectives in the timeframe available.
Has anyone else achieved something
similar?
R = Realistic
Can you do it with the resources available?
What might prevent you achieving
objectives?
T = Time Specific
Deadlines.
Completing the project.
Techniques and Tools
Web platforms
Week 1.
Content tools.
Week 2.
Aggregation
Week 3.
Being creative.
Week 4.
Overview.Think about your strategy for delivery.
Think about what tools you might use (not just for the website itself)
What is your long term communication strategy?