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Visual Design Principles Marcela Esteves Guetter

UX Project Manager at Siemens Corp. Research

“A lot of trial and error goes into making things look effortless.”

– Bill Moggridge, founder of IDEO

Visual Design in UX Process

Visual Design in UX Process

Business Requirements

Business Requirements

Perceptual Requirements

Perceptual Requirements

Visual Design in UX Process

Wireframes

Outcome

Visual Design UX Process

Visual Design Elements

Visual Design in UX Process

Selecting the “right” answer

Selecting the “right” answer

How to help your designer help you

How to help your designer help you

Visual Hierarchy

Visual Hierarchy

Gestalt Principles

Gestalt Principles

Gestalt Principles

Putting It All Together

Good Design

Good Design: Common Practices

Good Design: Common Practices

Good Design: Common Practices

Good Design: Common Practices

Good Design: Common Practices

Good Design: Common Practices

Good Design: Common Practices

Good Design: Common Practices

Dieter Rams: Ten principles of good design