Protection notice / Copyright notice Visual Design Principles “A lot of trial and error goes into making things look effortless.” – Bill Moggridge, founder of IDEO
Protection notice / Copyright notice
Visual Design Principles Marcela Esteves Guetter
UX Project Manager at Siemens Corp. Research
“A lot of trial and error goes into making things look effortless.”
– Bill Moggridge, founder of IDEO
Visual Design in UX Process
Visual Design in UX Process
Business Requirements
Business Requirements
Perceptual Requirements
Perceptual Requirements
Visual Design in UX Process
Wireframes
Outcome
Visual Design UX Process
Visual Design Elements
Visual Design in UX Process
Selecting the “right” answer
Selecting the “right” answer
How to help your designer help you
How to help your designer help you
Visual Hierarchy
Visual Hierarchy
Gestalt Principles
Gestalt Principles
Gestalt Principles
Putting It All Together
Good Design
Good Design: Common Practices
Good Design: Common Practices
Good Design: Common Practices
Good Design: Common Practices
Good Design: Common Practices
Good Design: Common Practices
Good Design: Common Practices
Good Design: Common Practices
Dieter Rams: Ten principles of good design