Visual Communication & Visual Literacy
Post on 26-Feb-2016
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Visual Communication &
Visual Literacy
GesturesFacial ExpressionsObjectsSigns & symbols
Visual Communication takes many forms…
In Art
Visual Sign Systems are everywhere…
In Photography…
Visual Sign Systems are everywhere…
In Architecture…
Visual Sign Systems are everywhere…
In Public Monuments…
Visual Sign Systems are everywhere…
In Film…
Visual Sign Systems are everywhere…
In Dance…
Visual Sign Systems are everywhere…
In Exhibitions…
Visual Sign Systems are everywhere…
In Fashion…
Visual Sign Systems are everywhere…
In Hairstyles…
Visual Sign Systems are everywhere…
In Interior design…
Visual Sign Systems are everywhere…
In Lighting…
Visual Sign Systems are everywhere…
In Computer games…
Visual Sign Systems are everywhere…
In Advertising…
Visual Sign Systems are everywhere…
In Logos…
Visual Sign Systems are everywhere…
Visual Literacy is the ability to interpret, use, appreciate, and create images and video using both conventional and 21st century media in ways that advance critical thinking, decision making, communication, and learning.
What is Visual Literacy?
The term visual literacy has been used for about 40 years, and, in general, is understood as the ability to interpret, recognize, create or manipulate images.
What is Visual Literacy?
A very high percentage of all sensory learning is visual;
Contemporary culture is increasingly dependent on the visual for its capacity to communicate instantly and universally;
Why is Visual Literacy Important?
This image communicates instantly and universally
Visual literacy is a gradual process of gaining greater sophistication of perception, conception and visual and linguistic vocabulary
Students need to “distinguish superficial, glamorous and pseudo-sophisticated messages from the real and valuable ones.” (Ausburn & Ausburn, 1978)
Why TeachVisual Literacy?
Images can be very powerful in our national and individual consciousness;
Visual literacy involves problem-solving and critical thinking skills that can be applied to all areas of learning.
Understanding the implications of images makes a viewer more resistant to manipulative uses of images in advertisement and other contexts…(Messaris, 1995)
Why TeachVisual Literacy?
The Brain’s Visual Cortex “As human beings, our brains are wired for images. According to research … we process visuals 60,000 times faster than text.
This is because we take in all the data from an image simultaneously while we process text in a sequential fashion.”
Lynell Burmark, Visual Literacy: Learn to See, See to Learn
Visual Literacy quotes:
"We need to work with today's learners in the medium of their generation..."
Steve Jobs
Visual Literacy quotes:
"The illiterate of the future will be the person ignorant of the use of the camera as well as of the pen.”
Laszlo Moholy-Nagy...1935
Visual Literacy quotes:
"Without an understanding of media grammars, we cannot hope to achieve a contemporary awareness of the world in which we live."
Marshall McLuhan
”Every image sheds light on the assumptions of the day. Every image reveals, as well as defines, events. Every image must be read, must be interpreted. This is a perilous act, one that often leads us far away from the safe ground sought be most historians. Yet reading the image, like reading any text, is a way to engage the past and connect it to our lives.”
Louis Masur, Historian
1. Be CRITICAL.(How is it arranged?)2. QUESTION the meaning/ theme(An experience/ love/ war/family)3. What is the PURPOSE?(To entertain? To persuade you to
buy?)
WHEN YOU SEE AN IMAGE..
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