Vietnam mobile day 2012 platform mo va ung dung de phat trien mang xa hoi mobile - socbay

Socbay iMedia 4U

P l a t f o r m m ở v à ứ n g d ụ n g đ ể

p h á t t r i ể n m ạ n g x ã h ộ i M o b i l e

2 0 1 2 - M a y

“ The Future Of Mobile

is

The Future Of Everything ” Matt Galligan, co-founder of SimpleGeo

But, what is the future of Mobile?

The future of mobile is Web!

Our situation today

Living in the cloud

Fly carefully, you may not wanna hit the Android

Vietnam in its own trend

Crisis & Crisis

• Financial crisis

• Gold crisis

• Real estate crisis

• Stock market crash

• CPs crisis

0

20

40

60

80

100

120

140

160

180

2004 2007 2008 2009 2010 2011

Mobile Subscribes

The death of Beeline

and the rise of

Viettel 36%

Vinaphone 28%

Mobifone 29%

Beeline - Dead 0%

VNMobile 3%

S-Fone 2%

EVNT 2%

• Lean startups – single developers or small groups. – Remember the time of “Google adsense”, geeks?

• OTT payment companies

• Telcos is crazily finding the way out for the dump pipe curse

• Hyper-connected and virtualizations

• Android fragmentation

• The dawn of mobile Ads

This presentation

• is not for technical details

• is just sharing our vision of Mobile SNS

• will be changed up to last minute

Socbay iMedia since 2007

• High Compatibility: over 2.200+ mobile phone models with different OS:

Java Phone, Blackberry, Android, Symbian, Bada, iOS…

• Unique Socbay mobile search technology, mobile data streaming and user

personalization based on behaviour targeting technology.

• Socbay use a virtual currency to buy contents and a flexible ads serving

system.

• Useful daily services: news, location, security, books, etc; as well as

entertainment: music, game, video, football, image, etc.

• Online via 2.5G, 2.75G, 3G, Wi-Fi.

The Socbay platform

MULTI-SERVICE

News, Story, Mp3 music, Game, Video,

Image, Football, Lottery, Daily tips…

MULTI-PLATFORM

Symbian, Blackberry OS, iOS, Bada,

Android, Linux, Java phones…

NO.1 APPLICATION

& NO.1 MOBILE MARKETING

PROVIDER

IN VIETNAM

Socbay iMedia intro clip (2 mins)

Rating & Comments

20

Get “rich” in minutes

21

More informative

22

More fun & interactive

Horoscope . Fate . Fun 23

Facebook and social networks

24

Challenges & Contests

And much more 25

Pay at convenience

Enjoy new free multimedia messages

ADVERTISING SERVICES

ON SOCBAY iMEDIA

ADVERTISING ON MOBILE PHONE IS GOING TO BE

THE NEXT GENERATION OF DOING MARKETING

USER BEHAVIOR SHIFT

The amount of time watching

TV is declining for the internet

connected devices growth

Although mobile but laptop isn’t always running

ANYTIME AND ANYWHERE

Mobile always is in people pocket and almost

never sleeps!

VIRAL

Mobile phone is easier to share information p2p

INTERATIVITY

Enhance interactions between advertisers and

target audiences

#1 OF

CHOICE

• Measureable KPI

• Cost-saving

• Strong back-end system

• Collectable customers info

• Strong track-record to run large

campaign nationwide

• Strong customization ability

• Provide highly flexible marketing

campaign and effective target

advertising

ADVERTISING ON SOCBAY IMEDIA

Top banner Banner in player Bottom banner Banner in article

Landing

page

inside

Socbay

iMedia

Wap-site

Click to call Click to download

Click to send SMS Branding box

POP-UP FOR RESEARCH & SURVEY

• Appear subject to pre-setup schedule.

• Collectable survey data

Yes/No questions One option questions Multiple choices User Comments

Cooperation needed

• If you want a new stream of revenue from

– SNS

– Mobile advertising

• And if you are:

– Developers

– Content provider

• We want to cooperate with you to

– Get new revenue stream

– New exciting challenges

34

Please don’t hesitate to contact us

• Mobile: +84.988.402.064

• Email: search@socbay.com

• Skype/Yahoo/Facebook ID: Cencious

35

ABOUT US

COMPUTE FUTURE Our company:

Founded in 28th July 2006, Naiscorp is the pioneer and

leading company in mobile portal, mobile SNS, intelligent

data processing, Vietnamese search engine, with unique

technologies.

We serve:

Internet & mobile users, government, state owned

companies, enterprises/corporate advertisers, media

agencies, mobile network operators, internet service

providers, content providers.

WORLD BANK INFODEV TOP50

We brought MOMO to Vietnam (2011)

THANK YOU! Naiscorp Information Technology Service Join-Stock Company

Add : 101 B1 Nguyen Khanh Toan Str., Cau Giay Dist., Hanoi, Vietnam

Tel : +84 (4) 3767 8458 Ext 107

Fax : +84 (4) 3767 8024

Email : sale@socbay.com

Representative Office: Ho Chi Minh City

Add : 1 Tran Khanh Du street, District 1, Ho Chi Minh city, Vietnam