Video Encoding in the Cloud A Complete Solution

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Video Encoding in the Cloud:

A Complete Solution

February 24, 2011

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Your Panel Today

Presenting:

Mike Flathers, CTO, Sorenson Media @mflathers Kirk Punches, Vice President of Business Development, Sorenson

Media. @KirkPunches Uri Budnik, Director, ISV Partner Program, RightScale @UriBudnik Steve Pollini, VP of Technology Solutions, Aspera

Q&A Line:

John Newton, Account Manager, RightScale Coby Rich, Marketing Manager, Sorenson Media

Please use the questions window to ask questions any time!

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Agenda

Trending stories

Strategy discussion on when to use public cloud encoding, on-premise encoding or a hybrid of both

Overview of cloud-based encoding servers scaling capabilities

Live demo

Summary & conclusions

Please use the questions window to ask questions any time!

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More devices, More renditions

vvv

v bv v

more delivery options

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More Formats

Input 3GP, Apple ProRes, ASF, AVCHD, AVC-Intra, AVI,

Avid DNxHD, DV, DVCPRO, Flash Video, HDV, Image

Sequence, JPEG 2000, Motion JPEG, MPEG-1,

MPEG-2, MPEG-4 Part 2, MPEG-4 AVC (H.264),

MPEG Program Streams, MPEG Transport Streams,

MXF (XDCAM), QuickTime, WebM, WMV & More.

Output3GP, AVI, Blu-Ray, DV, DVB, DVD (NTSC, PAL), Flash

Video, HDV, Image Sequence, Matroska, Motion JPEG,

MPEG-1, MPEG-2 , MPEG-4 Part 2, MPEG-4

AVC (H.264), MPEG Elementary Streams,

MPEG Program Streams, MPEG Transport Streams,

QuickTime, WebM, WMV & More.

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More Encoding Issues to Solve

• Fundamental Video Compression Value Proposition• Highest available quality for relative bitrate

• Always demand the most “bang for your bit”

• User Experience Matters• 50” TV experience is different than 3.5” iPhone experience

• Adaptive bitrate solves for user experience failure

• Variable conditions mean forethought required

• 1 size does not fit all

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Squeeze Solution Pack Workflow

Mezzanine source files + Accelerated uploads + Automated scaling + Intelligent presets

Solving the Industry’s Most Difficult Problems

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Traditional Hardware Model

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Cloud Model

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Expanding from Web 2.0 to ‘Enterprise’

From to

Web 2.0, entertainment, software, media, mobile, biopharma, health care, financial services, education

Ideal use cases:• Scaling websites• Social game• Dev & test• Disaster recovery• Application delivery• Video encoding

Who’s using cloud computing?

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RightScale Real Customers, Real Deployments, Real Benefits

• Managed Cloud Deployments for 4 Years• More than 30,000 users; launched over 2,000,000 servers• On-Demand with a range of customer service offerings

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Aspera, Inc Patented next-generation big/bulk data transport protocol

• Replaces FTP, HTTP, SCP, RSYNC, CIFS, NFS• Mitigates the effects of WAN latency & packet loss

1100+ active customers worldwide Over 6000 server & endpoint licenses deployed A mission-critical component in global business data

workflows

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Sorenson Media Decade-plus legacy of innovating and “mainstreaming” Internet video

(enabled video playback in Apple QuickTime, Macromedia Flash, YouTube)

Internationally recognized, trusted and award-winning brand

Portfolio of best-in-class differentiated technology & encoding solutions

Global partners include Google, Apple, Adobe, Amazon, Shutterfly, Avid, YouTube, Qualcomm, Samsung, Lenovo, LG, Verizon

“Every time you see a video online, you probably have Sorenson Media to thank”

- Jefferson Graham, USA Today

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Strategy DiscussionTypes of Implementations:• Cloud-Only Encoding• Hybrid Encoding (On Premise & Cloud)• Hybrid Cloud (Private & Public Cloud)

Advantages of Cloud Encoding:• Reduced CAPEX/OPEX• Scalability/Elasticity• Performance • Flexibility• Fast Deployment• “Future-Proof”

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Cloud Encoding Basics: Ingest to Publishing

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Database(s)

AsperaServer(s)

Squeeze Server(s)

Solution Pack Deployment (RightScale)

One-Click Deploy

Cloud Provider (AWS)

Job Queue

Squeeze Servers (1..n)

…LocalStorage

Aspera Server(s)

FTPAmazon S3

URIAkamai / LLNW / CDN

Sorenson 360…

FASP

FTPHTTP

Publishing Destination(s)

Solutions Pack API’s

Squeeze Solution Pack Architecture

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Live Demo

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Summary and Conclusions More devices, more renditions, and more delivery options =

more formats, more decisions Encoding needs are accelerating, not declining Variable conditions mean forethought required – 1 size does

NOT fit all!

Encoding in the cloud provides:

On-demand services that are scalable, can adapt quickly to support new devices and formats (future proof), and eliminates the need to invest in hardware, software and resources to support the evolving, growing, spiky nature of encoding.

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Q&A and Getting Started

Have a project, ready to get started?

• Contact us: sales@rightscale.com or (866) 720-0208

Need to learn more?

• Squeeze Solution:

http://www.sorensonmedia.com/squeeze-solution-pack

• Cloud Webinar archive: www.RightScale.com/webinars

• CloudWhite papers: www.RightScale.com/whitepapers

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Thank You!

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Appendix

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Aspera fasp: Bulk-Data Transport TCP Performance Superiority• 100% B/W Utilization

• Any size, any network, and distance

• Real-Time & Policy based b/w control

• Full utilization of commodity internet

• Highly Efficient – Low Overhead

• Full b/w use regardless of packet loss

• Precise and predictable transfer times

• Congestion control (LAN, WAN, Disk)

• 100 % Security, Integrity & Reliability

• AES128 encryption in transit

• Secure user authentication

• Cross OS file ACL preservation

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Aspera’s Bandwidth ROI

FTP Across US US – EU US – ASIA Satellite

1 GB 1 – 2 hrs 2 – 4 hrs 4 – 20 hrs 8 – 20 hrs

10 GB 15 – 20 hrs 20 – 40 hrs Impractical Impractical

100 GB Impractical Impractical Impractical Impractical

fasp™ 2 Mbps 10 Mbps 45 Mbps 100 Mbps 200 Mbps 1 Gbps

1 GB 70 min. 14 min. 3.2 min. 1.4 min. 42 sec. 8.4 sec.

10 GB 11.7 hrs 140 min. 32 min. 14 min. 7 min. 1.4 min.

100 GB 23.3 hrs 5.3 hrs 2.3 hrs 1.2 hrs 14 min.

FTP: Limited by Distance & Packet Loss, Not B/W

Aspera: Scales Linearly with Bandwidth

Distance & Packet Loss Independent