Video Encoding in the Cloud A Complete Solution

1. Video Encoding in the Cloud:A Complete SolutionFebruary 24, 2011
2. Your Panel Today
Presenting:
- Mike Flathers, CTO, Sorenson Media @mflathers
- 3. Kirk Punches, Vice President of Business Development, Sorenson Media. @KirkPunches
- 4. Uri Budnik, Director, ISV Partner Program, RightScale @UriBudnik
- 5. Steve Pollini, VP of Technology Solutions, Aspera
Q&A Line:
- John Newton, Account Manager, RightScale
- 6. Coby Rich, Marketing Manager, Sorenson Media
Please use the questions window to ask questions any time!
7. Agenda
- Trending stories
- 8. Strategy discussion on when to use public cloud encoding, on-premise encoding or a hybrid of both
- 9. Overview of cloud-based encoding servers scaling capabilities
- 10. Live demo
- 11. Summary & conclusions
Please use the questions window to ask questions any time!
12. More devices, More renditions
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more delivery options
13. More Formats
Input
Output
3GP, AVI, Blu-Ray, DV, DVB, DVD (NTSC, PAL), Flash
Video, HDV, Image Sequence, Matroska, Motion JPEG,
MPEG-1, MPEG-2 , MPEG-4 Part 2, MPEG-4
AVC (H.264), MPEG Elementary Streams,
MPEG Program Streams, MPEG Transport Streams,
QuickTime, WebM, WMV & More.
3GP, Apple ProRes, ASF, AVCHD, AVC-Intra, AVI,
Avid DNxHD, DV, DVCPRO, Flash Video, HDV, Image
Sequence, JPEG 2000, Motion JPEG, MPEG-1,
MPEG-2, MPEG-4 Part 2, MPEG-4 AVC (H.264),
MPEG Program Streams, MPEG Transport Streams,
MXF (XDCAM), QuickTime, WebM, WMV & More.
14.
15. More Encoding Issues to Solve
- User Experience Matters
- 16. 50 TV experience is different than 3.5 iPhone experience
- 17. Adaptive bitrate solves for user experience failure
- 18. Variable conditions mean forethought required
- 19. 1 size does not fit all
- 20. Fundamental Video Compression Value Proposition
- 21. Highest available quality for relative bitrate
- 22. Always demand the most bang for your bit
Squeeze Solution Pack Workflow
Solving the Industrys Most Difficult Problems
Mezzanine source files + Accelerated uploads + Automated scaling + Intelligent presets
23. Traditional Hardware Model
24. Cloud Model
25.
- Expanding from Web 2.0 to Enterprise
- 26. Fromto
- 27. Web 2.0, entertainment, software, media, mobile, biopharma, health care, financial services, education
- 28. Ideal use cases:
Scaling websites
Social game
Dev & test
Disaster recovery
Application delivery
Video encoding
Whos using cloud computing?
29. RightScale Real Customers, Real Deployments, Real Benefits
Managed Cloud Deployments for 4 Years
More than 30,000 users; launched over 2,000,000 servers
On-Demand with a range of customer service offerings
30. Aspera, Inc
- Patented next-generation big/bulk data transport protocol
Replaces FTP, HTTP, SCP, RSYNC, CIFS, NFS
Mitigates the effects of WAN latency & packet loss
- 1100+ active customers worldwide
- 31. Over 6000 server & endpoint licenses deployed
- 32. A mission-critical component in global business data workflows
Sorenson Media
- Decade-plus legacy of innovating and mainstreaming Internet video (enabled video playback in Apple QuickTime, Macromedia Flash, YouTube)
- 33. Internationally recognized, trusted and award-winning brand
- 34. Portfolio of best-in-class differentiated technology & encoding solutions
- 35. Global partners include Google, Apple, Adobe, Amazon, Shutterfly, Avid, YouTube, Qualcomm, Samsung, Lenovo, LG, Verizon
Every time you see a video online, you probably have Sorenson Media to thank
- Jefferson Graham, USA Today
36. Strategy Discussion
Types of Implementations:
Cloud-Only Encoding
Hybrid Encoding (On Premise & Cloud)
Hybrid Cloud (Private & Public Cloud)
Advantages of Cloud Encoding:
Reduced CAPEX/OPEX
Scalability/Elasticity
Performance
Flexibility
Fast Deployment
Future-Proof
37. Cloud Encoding Basics: Ingest to Publishing
38. Squeeze Solution Pack Architecture
Publishing Destination(s)
FTP
Amazon S3
URI
Akamai / LLNW / CDN
Sorenson 360

Solution Pack Deployment (RightScale)
Database(s)
Aspera
Server(s)
Squeeze Server(s)
One-Click Deploy
Squeeze Servers (1..n)
Solutions Pack APIs
Cloud Provider (AWS)

Job Queue
FTP
HTTP
Local
Storage
AsperaServer(s)
FASP
39. Live Demo
40. Summary and Conclusions
- More devices, more renditions, and more delivery options = more formats, more decisions
- 41. Encoding needs are accelerating, not declining
- 42. Variable conditions mean forethought required 1 size does NOT fit all!
Encoding in the cloud provides:
On-demand services that are scalable, can adapt quickly to support new devices and formats (future proof), and eliminates the need to invest in hardware, software and resources to support the evolving, growing, spiky nature of encoding.
43. Q&A and Getting Started
- Have a project, ready to get started?
Contact us: [email protected] or (866) 720-0208
- Need to learn more?
Squeeze Solution:
http://www.sorensonmedia.com/squeeze-solution-pack
Cloud Webinar archive: www.RightScale.com/webinars
CloudWhite papers: www.RightScale.com/whitepapers
44. Thank You!
45. Appendix
46. Aspera fasp: Bulk-Data Transport TCP Performance Superiority
100% B/W Utilization
Any size, any network, and distance
Real-Time & Policy based b/w control
Full utilization of commodity internet
Highly Efficient Low Overhead
Full b/w use regardless of packet loss
Precise and predictable transfer times
Congestion control (LAN, WAN, Disk)
100 % Security, Integrity & Reliability
AES128 encryption in transit
Secure user authentication
Cross OS file ACL preservation
47. Asperas Bandwidth ROI
FTP: Limited by Distance & Packet Loss, Not B/W
Aspera: Scales Linearly with Bandwidth
Distance & Packet Loss Independent