Using Social Media to Reach New & Existing Customers
Post on 27-Jan-2015
107 Views
Preview:
DESCRIPTION
Transcript
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
Using Social Media to Reach New amp Existing Customers by Kevin Mullett
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Using Social Media to Reach New amp Existing Customers by Kevin Mullett
You take the blue pill ndash the story ends you wake up in your bed and believe whatever you want to believe You take the red pill ndash you stay in Wonderland and I show you how deep the rabbit-hole goes -Morpheus
blue pill or red pill
kmullett AllianceOH Quote and picture from ldquoThe Matrix copy 1999 Warner Bros Pictures
increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not
new as perception or reality
kmullett AllianceOH
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett AllianceOH
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett AllianceOH
visibility via preferred media
bull preferred media not singular media
bull specialty and niche social services
bull are you talking WITH your audience where they are
Facebook statistics via socialbakerscom kmullett AllianceOH
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
Using Social Media to Reach New amp Existing Customers by Kevin Mullett
You take the blue pill ndash the story ends you wake up in your bed and believe whatever you want to believe You take the red pill ndash you stay in Wonderland and I show you how deep the rabbit-hole goes -Morpheus
blue pill or red pill
kmullett AllianceOH Quote and picture from ldquoThe Matrix copy 1999 Warner Bros Pictures
increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not
new as perception or reality
kmullett AllianceOH
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett AllianceOH
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett AllianceOH
visibility via preferred media
bull preferred media not singular media
bull specialty and niche social services
bull are you talking WITH your audience where they are
Facebook statistics via socialbakerscom kmullett AllianceOH
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
You take the blue pill ndash the story ends you wake up in your bed and believe whatever you want to believe You take the red pill ndash you stay in Wonderland and I show you how deep the rabbit-hole goes -Morpheus
blue pill or red pill
kmullett AllianceOH Quote and picture from ldquoThe Matrix copy 1999 Warner Bros Pictures
increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not
new as perception or reality
kmullett AllianceOH
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett AllianceOH
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett AllianceOH
visibility via preferred media
bull preferred media not singular media
bull specialty and niche social services
bull are you talking WITH your audience where they are
Facebook statistics via socialbakerscom kmullett AllianceOH
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
increased adoption or proliferation does not mean new the tools and nomenclature are new but social medialdquo websites and blogging is not
new as perception or reality
kmullett AllianceOH
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett AllianceOH
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett AllianceOH
visibility via preferred media
bull preferred media not singular media
bull specialty and niche social services
bull are you talking WITH your audience where they are
Facebook statistics via socialbakerscom kmullett AllianceOH
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
getting on the same page with ldquosocialrdquo
now fortified with google+
kmullett AllianceOH
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett AllianceOH
visibility via preferred media
bull preferred media not singular media
bull specialty and niche social services
bull are you talking WITH your audience where they are
Facebook statistics via socialbakerscom kmullett AllianceOH
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
there is a lot of misinformation speculation opinion and hype being spread worse is the expectation that social media should be free effortless and easy yet produce greater ROI
verifying claims expecting too much
kmullett AllianceOH
visibility via preferred media
bull preferred media not singular media
bull specialty and niche social services
bull are you talking WITH your audience where they are
Facebook statistics via socialbakerscom kmullett AllianceOH
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
visibility via preferred media
bull preferred media not singular media
bull specialty and niche social services
bull are you talking WITH your audience where they are
Facebook statistics via socialbakerscom kmullett AllianceOH
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
buthellipmy privacy
bull formerly found on street corners
bull who did we do business with 30-40 years ago
bull distribution does not equal visibility
kmullett AllianceOH
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
social media works best when you are a willing participant see value amp treat it like a lifestyle instead of a task
there is no ldquotryingrdquo in social media
kmullett AllianceOH
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
whatrsquos the case for my business
a few things social media can help with
bull winning new business
bull enhancing customer experience
bull participating in a conversation already occurring
bull providing offers and notifications quickly and inexpensively
kmullett AllianceOH
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
for my business continuedhellip
what else can it do
bull disseminating press releases and information
bull managing brandidentity reputation
bull industry awareness and participation
bull promoting knowledge expertise
bull keep tabs on the competition
kmullett AllianceOH
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
marketing resources are tight
where should businesses spend their marketing
resources (timebudget) A traditional advertising (off-line radio tv print listings)
B social media (advertising facebook sponsored tweets etc)
C social media (organic)
D paid search
E all of the above
no silver bullet
kmullett AllianceOH
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
who wins the intent to action war
bull tv bull dm (direct mail)
bull radio bull newspaper bull print (brochuresads)
bull email marketing bull social bull SEO bull search marketing bull tradeshows bull sponsorships (nascar etc)
bull yellow pages (not shown)
kmullett AllianceOH
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
no marketing media channel has 100 eyeballs or is 100 effective prioritize based on goals resources and business objectives
prioritize your marketing efforts
kmullett AllianceOH
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
social media do you own it
bull Ars Technica (suggested copyright infringement)
bull Jonathan Riverarsquos page with 47rsquo000 fans (vanity url)
bull are you relying on free services
kmullett AllianceOH
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
does social media work
bull opportunity bull visibility (2 audiences)
bull traffic bull top of mind bull likeability bull expertise
kmullett AllianceOH
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
why donrsquot they ldquolikerdquo us
are we clear with our message
bull is design or action most important
bull what is our call to action
bull what is in it for them kmullett AllianceOH
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
are you connecting dots with social media
kmullett AllianceOH
do these printed pieces promote social channels what is the social strategy
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
almost had it right
ugly but descriptive
bull i know who they are
bull what they want me to do is clear
bull irsquoll be rewarded kmullett AllianceOH
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 1
claim LBS listings
bull name address phone should normally match (these are called citations exceptions for campaignstracking)
kmullett AllianceOH
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
social media at my physical location
which of these two will grow their facebook page
kmullett AllianceOH
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
i believe social media participation by your current or potential customers is not none or all but likely in-between
none of your customers really
kmullett AllianceOH
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 2
success is in the details
bull make signage
bull educate EVERYONE
kmullett AllianceOH
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
a click is not a blood oath or promise
facebook events
bull no formal signup
bull no info gathering
bull no commitment
bull not for everyone
bull lost traffic amp SEO
kmullett AllianceOH
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 3
bull embed signup capability via services like eventbrite
kmullett AllianceOH
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
business who are still trying to avoid social media or who are being overly selective may not be getting the entire picture less discussed are the SEO visibility and traffic value that social media can provide
think you can ignore social media
kmullett AllianceOH
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
social is now in SERPs
how will it change social participation how will it change where we click on a SERP page
(flickr friendfeed gmail facebook buzz reader google social connections)
kmullett AllianceOH
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
what is google +1
google +1 bull will be used as ldquoArdquo signal for google search to fight web spam
bull visible in search results and ads
bull on sites ala ldquolikerdquo button
kmullett AllianceOH
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
what is google+
google+ is a social network (June 28th 2011)
bull business accounts not allowed yet (Ford and others as test clients)
bull public google+ posts show up in search results
bull opened to the public (September 20th 2011)
googlecomplus
kmullett AllianceOH
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
what if you could be more visible
use these to be more visible
100rsquos more
kmullett AllianceOH
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 4
bull develop your elevator pitch
bull optimize your ldquowhat we dordquo paragraph then adapt it to fit in various profile areas (160 characters in twitter for example)
bull photos for personal accounts logos for businesses (generally speaking in some instances you want to use photos)
kmullett AllianceOH
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 5
grab your brand
bull mass id check with namechkcom
kmullett AllianceOH
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
online reputation management
own your brand bull clog the SERPs
bull push competition off
bull proactive not reactive
bull sentiment aware
bull alertslists are crucial
kmullett AllianceOH
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
earn attention in addition to permission
bull who enjoys a pushy sales person
bull spammy-ness amp tricks require churn
bull what is your comfort level
bull wiifm
kmullett AllianceOH
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
how many of you who desire comments and amplification take the time to provide it
but nobody comments or converses
kmullett AllianceOH
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 6
centralize amp promote your brand idrsquos bull mass id listing (like dandyidorg)
bull email signitures (like retaggrcom)
kmullett AllianceOH
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 7
network your brand via forums chats etc
bull join groupsadd events on ningcom amp linkedincom
kmullett AllianceOH
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
social activity optimization
optimize your efforts
bull schedule activity during peak times
bull use tools for consolidation tracking amp alerts
kmullett AllianceOH
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
social team optimization
further optimize by bull delegating responsibility amp automate (wcaution)
bull monitor keywords brands hashtags (twitter)
bull create and follow an editorial calendar (try) kmullett AllianceOH
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
irsquove nothing to say amp no one cares
we hear it all the time i donrsquot have anything to say amp no one would care anyway how do i attract followers fans bull friendly amp upbeat bull avoid sensitive issues bull be helpful (HELP) bull listen first bull engaging amp funny bull careful with i me versus us we
kmullett AllianceOH
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 8
posting tips
bull use keywords amp keyword phrases sparingly
bull keywords should be relevant to subject
bull avoid spammy words make money MLM work from home get richhellip unless that is what you do
bull avoid hyperbole
bull look informative
bull appear conversational
kmullett AllianceOH
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
where are you sending them
what is your goal bull will your social profile(s) or website support conversion best bull which are they more likely to visit daily amplify message from bull are you sending them to just another link
kmullett AllianceOH
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 9
bull select the category amp follow the steps
bull now complete your profile amp promote it
bull you no longer need 25 followers to get your vanity URL
kmullett AllianceOH
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 10
bull bring folks back again
bull sharing happens here
kmullett AllianceOH
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
if talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts
itrsquos as measurable or more sohellip
kmullett AllianceOH
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 11
setup a bitly URL shortener account (i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AllianceOH
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 12
httpwwwfacebookcomadvertising or click
kmullett AllianceOH
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 13
httpwwwstumbleuponcomaudiencetools
kmullett AllianceOH
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 14
bull setup products amp services (will show as tab)
bull httpwwwlinkedincomadvertising
kmullett AllianceOH
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 15
setup google profiles for you amp your business googlecomprofiles
kmullett AllianceOH
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
action 16
article awareness social visibility and distributing RSS
tell potential visitors and the search engines you have new content
kmullett AllianceOH
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
amplification clues trends
measuring brand visibility engagement reach connections traffic value and yes ROI
(twitter announces analytics Sept 13th 2011) kmullett AllianceOH
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
its about time not money unless you dont have time then you need to spend money to hire someone who has the time
itrsquos as measurable or more sohellip
kmullett AllianceOH
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
bonus action
video bull differentiate from your competition
bull easy and inexpensive
bull increased visibility
kmullett AllianceOH
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
bonus action 2
grab your local listings getlistedorg
be consistent with citation name address phone number
kmullett AllianceOH
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
HELP = Humanize message Encourage conversation Listen first Promote Less
remember to HELP
kmullett AllianceOH
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
get tips tricks invites and info
Find out whatrsquos in
The Puzzle Box
bitlyThePuzzleBox
or text CIRRUSABS to 71813
kmullett AllianceOH
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
Questions
kmullett AllianceOH
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo
director of product development
cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs
view or download httpbitlyAllianceOpenHouseSM
Using Social Media to Reach New amp Existing Customers Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- blue pill or red pill
- new as perception or reality
- Slide Number 5
- verifying claims expecting too much
- visibility via preferred media
- buthellipmy privacy
- there is no ldquotryingrdquo in social media
- whatrsquos the case for my business
- for my business continuedhellip
- marketing resources are tight
- who wins the intent to action war
- prioritize your marketing efforts
- social media do you own it
- does social media work
- why donrsquot they ldquolikerdquo us
- are you connecting dots with social media
- almost had it right
- action 1
- social media at my physical location
- none of your customers really
- action 2
- a click is not a blood oath or promise
- action 3
- think you can ignore social media
- social is now in SERPs
- what is google +1
- what is google+
- what if you could be more visible
- action 4
- action 5
- online reputation management
- earn attention in addition to permission
- but nobody comments or converses
- action 6
- action 7
- social activity optimization
- social team optimization
- irsquove nothing to say amp no one cares
- action 8
- where are you sending them
- action 9
- action 10
- itrsquos as measurable or more sohellip
- action 11
- action 12
- action 13
- action 14
- action 15
- action 16
- amplification clues trends
- itrsquos as measurable or more sohellip
- bonus action
- bonus action 2
- remember to HELP
- get tips tricks invites and info
- Questions
- Slide Number 63
top related