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Reach your customers intelligently with AdRoll

Apr 15, 2017

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Page 1: Reach your customers intelligently with AdRoll

Reach your customers

intelligently with AdRoll

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Page 2: Reach your customers intelligently with AdRoll

“Advertising is the art of convincing people to spend money they don't have for something they don't need.” - Will Rogers

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Page 3: Reach your customers intelligently with AdRoll

AdRoll Retargeting is the only unified

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Page 4: Reach your customers intelligently with AdRoll

platform that helps you reach customers

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intelligently across devices on Facebook, Twitter,

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Page 6: Reach your customers intelligently with AdRoll

Apple iAd, and millions of websites.

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Page 7: Reach your customers intelligently with AdRoll

Let’s now start reaching your customer !

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Page 8: Reach your customers intelligently with AdRoll

Open your favorite browser :

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Page 9: Reach your customers intelligently with AdRoll

Go to : adroll.com

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Page 10: Reach your customers intelligently with AdRoll

Click : Sign Up Today

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Page 11: Reach your customers intelligently with AdRoll

Type your First name here:

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Page 12: Reach your customers intelligently with AdRoll

Type your Last name here:

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Page 13: Reach your customers intelligently with AdRoll

Type your Business Email Address here:

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Page 14: Reach your customers intelligently with AdRoll

Type your Website URL here:

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Page 15: Reach your customers intelligently with AdRoll

Type your Password here:

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Page 16: Reach your customers intelligently with AdRoll

Retype your Password here:

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Page 17: Reach your customers intelligently with AdRoll

Click: GET MY $60 CREDIT

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Page 18: Reach your customers intelligently with AdRoll

This is your AdRoll Dashboard :

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Page 19: Reach your customers intelligently with AdRoll

Getting Started In 4 Easy Steps

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Page 20: Reach your customers intelligently with AdRoll

Launching your first campaign is easy.

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Page 21: Reach your customers intelligently with AdRoll

Check out this short guide to

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Page 22: Reach your customers intelligently with AdRoll

get retargeting in less than 10 minutes.

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Page 23: Reach your customers intelligently with AdRoll

Things to Keep in Mind

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Page 24: Reach your customers intelligently with AdRoll

To ensure that your campaign is approved

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Page 25: Reach your customers intelligently with AdRoll

by our partners, please make sure you:

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Page 26: Reach your customers intelligently with AdRoll

• Place your Privacy Policy on every page of your

site.

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Page 27: Reach your customers intelligently with AdRoll

• Review our "Site Requirements" and

"Creative Guidelines"

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Page 28: Reach your customers intelligently with AdRoll

to make sure your website and ads are in compliance.

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Page 29: Reach your customers intelligently with AdRoll

Build a user list with approximately 500 to

1000 users

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Page 30: Reach your customers intelligently with AdRoll

1. Tag Your Site

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Page 31: Reach your customers intelligently with AdRoll

To get up-and-running, you’ll first

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Page 32: Reach your customers intelligently with AdRoll

need to place our SmartPixel on your site.

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Page 33: Reach your customers intelligently with AdRoll

SmartPixel is a snippet of JavaScript

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Page 34: Reach your customers intelligently with AdRoll

that allows you to cookie visitors who have

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browsed your site in order to later

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Page 36: Reach your customers intelligently with AdRoll

serve them your precisely-targeted ads.

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Page 37: Reach your customers intelligently with AdRoll

Click: Copy This

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Page 38: Reach your customers intelligently with AdRoll

Or click : More Options

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Page 39: Reach your customers intelligently with AdRoll

To connect to your shopify account click

here :

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Page 40: Reach your customers intelligently with AdRoll

To connect to your segment account click

here :

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Page 41: Reach your customers intelligently with AdRoll

Click here to send to your developer :

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Page 42: Reach your customers intelligently with AdRoll

After 24 hours, verify that the SmartPixel

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Page 43: Reach your customers intelligently with AdRoll

is working by checking Total Visitors in your

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Visitor Segments table. Total Visitors represents

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the number of unique visitors that have come

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to your site since the SmartPixel was placed.

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When your SmartPixel is active,

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the button on the right sidebar of your

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dashboard will read “SmartPixel Active” with a

green checkmark.

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Page 50: Reach your customers intelligently with AdRoll

2. Set Your Targets

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Page 51: Reach your customers intelligently with AdRoll

By creating segments, an advertiser

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Page 52: Reach your customers intelligently with AdRoll

can display highly-tailored ads to potential

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customers who’ve visited a specific page on their

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Page 54: Reach your customers intelligently with AdRoll

site (ie. shopping cart, homepage, pants, shirts,

etc.).

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Page 55: Reach your customers intelligently with AdRoll

Segmentation is a way of organizing

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user intent for advertising targeting.

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Page 57: Reach your customers intelligently with AdRoll

Click : “Segment Visitors”

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Page 58: Reach your customers intelligently with AdRoll

Type here the name of your segment :

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Page 59: Reach your customers intelligently with AdRoll

Type here your unique url:

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Page 60: Reach your customers intelligently with AdRoll

Type here your duration:

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Page 61: Reach your customers intelligently with AdRoll

Click here to count this as a conversion:

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Page 62: Reach your customers intelligently with AdRoll

Then click save:

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Page 63: Reach your customers intelligently with AdRoll

Then click save:

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Page 64: Reach your customers intelligently with AdRoll

3. Track Your Conversions

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Page 65: Reach your customers intelligently with AdRoll

Click : “Track Conversions”

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Page 66: Reach your customers intelligently with AdRoll

Type the name of your

segment here:

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Page 67: Reach your customers intelligently with AdRoll

Type you unique url here:

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Page 68: Reach your customers intelligently with AdRoll

Type the duation here:

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Page 69: Reach your customers intelligently with AdRoll

Click here to count this as a

conversion:

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Page 70: Reach your customers intelligently with AdRoll

Type your conversion value

here:

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Page 71: Reach your customers intelligently with AdRoll

then click : Save

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Page 72: Reach your customers intelligently with AdRoll

4. Launch Your Campaign

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Page 73: Reach your customers intelligently with AdRoll

When starting your

retargeting,

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you’ll have the option to launch campaigns

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on the web, in Facebook’s News Feed,

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in Facebook’s Right-Hand Column, or on Facebook

Mobile.

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Page 77: Reach your customers intelligently with AdRoll

Click :“Create a Campaign”

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Page 78: Reach your customers intelligently with AdRoll

Type your campaign name here:

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Page 79: Reach your customers intelligently with AdRoll

Type your weekly budget here:

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Page 80: Reach your customers intelligently with AdRoll

Set your minimum budget here:

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Page 81: Reach your customers intelligently with AdRoll

Select your start date here:

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Page 82: Reach your customers intelligently with AdRoll

Select your start time here:

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Page 83: Reach your customers intelligently with AdRoll

Select your end date here:

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Page 84: Reach your customers intelligently with AdRoll

Select your end time here:

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Page 85: Reach your customers intelligently with AdRoll

Select your location here:

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Page 86: Reach your customers intelligently with AdRoll

Then click next step:

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Page 87: Reach your customers intelligently with AdRoll

Select segments to target.

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Page 88: Reach your customers intelligently with AdRoll

Click : Next Step

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Page 89: Reach your customers intelligently with AdRoll

Select segments to target.

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Page 90: Reach your customers intelligently with AdRoll

Add your ads

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Page 91: Reach your customers intelligently with AdRoll

Click : Next Step

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Page 92: Reach your customers intelligently with AdRoll

Review and launch campaign.

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Page 93: Reach your customers intelligently with AdRoll

Ensure that your campaign settings are correct.

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Page 94: Reach your customers intelligently with AdRoll

Then click : Launch Campaign

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Page 95: Reach your customers intelligently with AdRoll

Once launched, AdRoll will review

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your campaign for compliance before submitting

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it to partner networks

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for final review and activation.

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Page 99: Reach your customers intelligently with AdRoll

It’s now your turn to reach your audience using AdRoll!

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Page 100: Reach your customers intelligently with AdRoll

Source:https://help.adroll.com/hc/en-

us/articles/201959120-Getting-Started-In-4-Easy-

Steps

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Page 101: Reach your customers intelligently with AdRoll

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy

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