Using Content to Reach, Acquire and Retain Customers

USING CONTENT MARKETING TO REACH, ACQUIRE AND RETAIN CUSTOMERS

We speakthe samelanguage

ED BUSSEY, FOUNDER & CEO, QUILL

WITH SO MANY PRODUCTS AVAILABLE

ONLINE, CONSUMERS ARE

FACING A PARADOX OF

CHOICE

61% OF CONSUMERS ARE MORE LIKELY TO BUY FROM A COMPANY THAT PROVIDES GREAT CONTENT*

In an increasingly competitive online environment, customers need informative, engaging content to guide their purchasing decisions

*Content Marketing Institute

*The Guardian 2013

AND BUSINESSES ARE FINDING IT INCREASINGLY DIFFICULT TO REACH THOSE CUSTOMERS THROUGH TRADITIONAL ADVERTISING You are more likely to summit Everest than click on a banner ad*

5

As a result, businesses are looking for alternative ways to reach and engage with their target audiences

HENCE THE EMERGENCE OF CONTENT MARKETING

THE GROWTH IN CONTENT MARKETING IS DRIVEN BY ITS POWER TO INCREASE REVENUE AND REPUTATION

BUT, PRODUCING CONTENT OF A CONSISTENTLY HIGH QUALITY IN-HOUSE POSES CHALLENGES

ENGAGING AND RELEVANT CONTENT ALLOWS YOU TO REACH…

Followers Signups Shares/Likes Views ClicksMetrics:

ACQUIRE…

Increase in conversion rates

Increase in average order value

Increase in click throughs

Increase in dwell timeMetrics:

…AND RETAIN CUSTOMERS

Increase in repeat purchase

rates

Increase in repeat order valueMetrics:

WHICH IS WHY WE BUILT QUILL

“We deliver consistently high quality, on-brand content on any topic, in any format and in any language more efficiently and cost-effectively than is possible in-house or via traditional methods”

THANK YOU

Ed BusseyFounder & [email protected]+44 (0)7775 557 328

2nd Floor, Asta House 65 Whitfield Street London W1T 4HE, UK

www.quillcontent.com

“One of Britain’s most inspiring businesses, 2014”SMARTA BREAKTHROUGH50

“One of the UK’s most innovativestartups, 2014”#20 STARTUPS 100

“One of Britain”smost excitingCompanies, 2014”EVERLINE FUTURE50