Uniforms & Advertising Promotions for Medical / Healthcare Industry
Post on 21-Dec-2014
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The Healthcare IndustryThe Healthcare Industry
Solutions In Today’s Economy
Greenville, South Carolina
1984
2009
Cut & Sew Facility
Made in the USA
Import Capabilities
Customer Service Staff
2009 Catalog
2009 Catalog
2009 Catalog
Door Prize!
First 5 Correct AnswersWins
EQP on Next OrderA few Exceptions Apply
Name 2 of the 4 product lines for Aprons Etc.
In a Down Economy
• Unless you have sold for more than 12 years, you have not sold in an economic downturn.
• Farmer vs. Hunter -In our previous economy, many successful “salespeople” farmed their existing client base very effectively and were excellent account managers. However, they are not necessarily willing and able to prospect for new business (i.e. become hunters) which will be vital in the current economy.
• Preparation is Key. Research your customer to develop the role of trusted advisor to your client. Although saving money is going to be a high priority to clients, providing them with a successful program and making them look good in THEIR bosses eyes will win you more business.
• Start Earlier. You’ll need to present a shorter ROI timeframe and your client will likely take longer to make a decision to purchase.
Information
• Our only current job growth is in Healthcare & Government
• Every 7.5 seconds, a Boomer turns 50
• Highly competitive Elder Care Market - It is not uncommon to have 25-50 nursing homes in a 15-20 mile radius that are targeted as facility competitors. It is important that a facility become the first thought to enter a consumer or referral sources mind when needing a nursing home, whether for long or short-term care.
• As new PhRMA codes on Interactions for Healthcare Professionals take effect, Ad Specialties Distributors are finding it necessary to be more creative with their sales to the Medical industry.
Uniform ProgramsUniform Programs
Solutions In Today’s Economy
• Ceil blue, teal, royal, purple & navy
• Sizes S-3XL• New for 2009, mix-n-
match colors/sizes, tops and pants to create a perfect set combination
• Soil-Release, Moisture Management and Color-Fast Fabric
In-Stock Unisex Scrubs
Made-To-Order Scrubs
• Made in the USA• Large selections of
colors• Visa Fabric• 15 days production• Women’s styles &
custom unisex options available for both color and construction
Custom Imported Scrubs
• Pharmaceutical Promotional Programs
• Any large quantity needs
Lab Coats
• Unisex Styles• In-Stock• Knee Length or Short-
length• White Only• Sizes S-3XL
Other Suggested Products
ProspectsHospitals
Medical Education Facilities for students
Nursing Homes/ Extended Care
Home Healthcare Services
Other Medical Offices
Food Manufacturing Facilities (HACCP-conscious with USA made scrubs)
Casual Wear- School Bookstores, Catalog Programs
Not usually the Same contact as For promotions
•HR Dept.•Director of Nursing
•Hospital Admin•Nursing Auxiliary
Keep the choicesSimple!
•Unisex Designs•Colors by dept./job•Lab Coats/Jackets
Door Prize!
First 5 Correct AnswersWins
Free Domestic Ground ShippingTo One Location
Name 3 Prospect Types for a Scrub Uniform Program
Elder Care ProductsElder Care Products
Solutions In Today’s Economy
Walker Tote• Water-proof 600 denier
polyester fabric• Made-to-order version
available in 18 color choices (#4059D)
• Stocked import version available in Hunter Green or Navy (#4059I)
• Screen Print up to 2 colors or embroider
Other Suggested Products
Prospects
Hospitals
Pharmaceutical Companies
Nursing Homes/ Assisted Living
Home Healthcare
Senior Centers
Medical Equipment Manufacturers
Walker Totes Make Great
Hospital BedRail Storage
Let’s your Client use
The bags for Multi-use
Suggest color designated
Blankets toIdentify special
needs
•Fall Hazard Patients•Dietary Requirements
•Mental conditions
Welcome Baby PromotionsWelcome Baby Promotions
Solutions In Today’s Economy
Diaper Bags
• Water-proof 600 denier polyester fabric
• Made-to-order version available in 18 color choices (#4010D)
• Stocked import version available in Mint Green or Navy (#4010I)
• Screen Print up to 2 colors or embroider
Other Suggested Products
Prospects
Hospital Maternity Services
Hospital Gift Shops
Government/Community Programs
Birthing Centers
Insurance Companies
Many of the sameClients may use Children/youth
Items
•Aprons•Laundry bags
•Backpacks•Pillowcases
Company gifts To New Parents
Put together anAssortment
Of baby items In the diaper
bag
Medical DisposablesMedical Disposables
Solutions In Today’s Economy
Suggested Products
Prospects
Hospital Facilities
Laboratories
Restaurant/Food Service Applications
Manufacturing including food processing plants Visitor Garments
Don’t Forget The Other
Departments
•Food Service•Gift Shop
•Public Relations
Offer BlankDisposables
Reduce cost byUsing an Unprinted
Disposable
National Awareness CampaignsBreast Cancer Awareness
National Nurses Week
Search: National Awareness Days
February – MarchAmerican Heart Day
National Children’s Dental Health Month
Wise Health Care Consumer Month
American Red Cross Month
Deaf History Month
National Chronic Fatigue
Syndrome Awareness Month
National Multiple Sclerosis Educations &
Awareness Month
National Nutrition
Poison Prevention Awareness Month
Red Cross Month
Save your Vision Month
Pediatric Nurse Practitioners Week
Doctor-Patient Trust Week
Wear Red Day
Registered Dietician Day
World Downs Syndrome Day
American Diabetes Association Alert Day
Doctors Day
Save Your Vision Week
Women’s Heart Week
Congenital Heart Defect Awareness
Save Your Vision Week
Pediatric Nurse Practitioners Week
Doctor-Patient Trust Week
Suggested Products
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