Uniforms & Advertising Promotions for Medical / Healthcare Industry

The Healthcare IndustryThe Healthcare Industry

Solutions In Today’s Economy

Greenville, South Carolina

1984

2009

Cut & Sew Facility

Made in the USA

Import Capabilities

Customer Service Staff

2009 Catalog

2009 Catalog

2009 Catalog

Door Prize!

First 5 Correct AnswersWins

EQP on Next OrderA few Exceptions Apply

Name 2 of the 4 product lines for Aprons Etc.

In a Down Economy

• Unless you have sold for more than 12 years, you have not sold in an economic downturn.

• Farmer vs. Hunter -In our previous economy, many successful “salespeople” farmed their existing client base very effectively and were excellent account managers. However, they are not necessarily willing and able to prospect for new business (i.e. become hunters) which will be vital in the current economy.

• Preparation is Key. Research your customer to develop the role of trusted advisor to your client. Although saving money is going to be a high priority to clients, providing them with a successful program and making them look good in THEIR bosses eyes will win you more business.

• Start Earlier. You’ll need to present a shorter ROI timeframe and your client will likely take longer to make a decision to purchase.

Information

• Our only current job growth is in Healthcare & Government

• Every 7.5 seconds, a Boomer turns 50

• Highly competitive Elder Care Market - It is not uncommon to have 25-50 nursing homes in a 15-20 mile radius that are targeted as facility competitors.  It is important that a facility become the first thought to enter a consumer or referral sources mind when needing a nursing home, whether for long or short-term care.

• As new PhRMA codes on Interactions for Healthcare Professionals take effect, Ad Specialties Distributors are finding it necessary to be more creative with their sales to the Medical industry.

Uniform ProgramsUniform Programs

Solutions In Today’s Economy

• Ceil blue, teal, royal, purple & navy

• Sizes S-3XL• New for 2009, mix-n-

match colors/sizes, tops and pants to create a perfect set combination

• Soil-Release, Moisture Management and Color-Fast Fabric

In-Stock Unisex Scrubs

Made-To-Order Scrubs

• Made in the USA• Large selections of

colors• Visa Fabric• 15 days production• Women’s styles &

custom unisex options available for both color and construction

Custom Imported Scrubs

• Pharmaceutical Promotional Programs

• Any large quantity needs

Lab Coats

• Unisex Styles• In-Stock• Knee Length or Short-

length• White Only• Sizes S-3XL

Other Suggested Products

ProspectsHospitals

Medical Education Facilities for students

Nursing Homes/ Extended Care

Home Healthcare Services

Other Medical Offices

Food Manufacturing Facilities (HACCP-conscious with USA made scrubs)

Casual Wear- School Bookstores, Catalog Programs

Not usually the Same contact as For promotions

•HR Dept.•Director of Nursing

•Hospital Admin•Nursing Auxiliary

Keep the choicesSimple!

•Unisex Designs•Colors by dept./job•Lab Coats/Jackets

Door Prize!

First 5 Correct AnswersWins

Free Domestic Ground ShippingTo One Location

Name 3 Prospect Types for a Scrub Uniform Program

Elder Care ProductsElder Care Products

Solutions In Today’s Economy

Walker Tote• Water-proof 600 denier

polyester fabric• Made-to-order version

available in 18 color choices (#4059D)

• Stocked import version available in Hunter Green or Navy (#4059I)

• Screen Print up to 2 colors or embroider

Other Suggested Products

Prospects

Hospitals

Pharmaceutical Companies

Nursing Homes/ Assisted Living

Home Healthcare

Senior Centers

Medical Equipment Manufacturers

Walker Totes Make Great

Hospital BedRail Storage

Let’s your Client use

The bags for Multi-use

Suggest color designated

Blankets toIdentify special

needs

•Fall Hazard Patients•Dietary Requirements

•Mental conditions

Welcome Baby PromotionsWelcome Baby Promotions

Solutions In Today’s Economy

Diaper Bags

• Water-proof 600 denier polyester fabric

• Made-to-order version available in 18 color choices (#4010D)

• Stocked import version available in Mint Green or Navy (#4010I)

• Screen Print up to 2 colors or embroider

Other Suggested Products

Prospects

Hospital Maternity Services

Hospital Gift Shops

Government/Community Programs

Birthing Centers

Insurance Companies

Many of the sameClients may use Children/youth

Items

•Aprons•Laundry bags

•Backpacks•Pillowcases

Company gifts To New Parents

Put together anAssortment

Of baby items In the diaper

bag

Medical DisposablesMedical Disposables

Solutions In Today’s Economy

Suggested Products

Prospects

Hospital Facilities

Laboratories

Restaurant/Food Service Applications

Manufacturing including food processing plants Visitor Garments

Don’t Forget The Other

Departments

•Food Service•Gift Shop

•Public Relations

Offer BlankDisposables

Reduce cost byUsing an Unprinted

Disposable

National Awareness CampaignsBreast Cancer Awareness

National Nurses Week

Search: National Awareness Days

February – MarchAmerican Heart Day

National Children’s Dental Health Month

Wise Health Care Consumer Month

American Red Cross Month

Deaf History Month

National Chronic Fatigue

Syndrome Awareness Month

National Multiple Sclerosis Educations &

Awareness Month

National Nutrition

Poison Prevention Awareness Month

Red Cross Month

Save your Vision Month

Pediatric Nurse Practitioners Week

Doctor-Patient Trust Week

Wear Red Day

Registered Dietician Day

World Downs Syndrome Day

American Diabetes Association Alert Day

Doctors Day

Save Your Vision Week

Women’s Heart Week

Congenital Heart Defect Awareness

Save Your Vision Week

Pediatric Nurse Practitioners Week

Doctor-Patient Trust Week

Suggested Products