Transcript
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UKRAINIAN OTT-MARKET OVERVIEW
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
Created by :
MED
IA
IPTV/OTT
SWAT
DmitriySolovey
OTT – it’s the fastest-growing new media market. Since 2010 the high rate of its development allowed to start a new direction of video and audio broadcasting.
OTT / IPTV Services overview“You can’t buy a future, but you can change it”
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OTT/ IPTV
Live conference
“On-eye” office
HDTVVOD
Surfing online
ProspectsIntegration of solutions for
Samsung, LG, Philips smart TV-set and iOS, Android devises
History of Ukrainian Media “Everything is change: me, you, technology”
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2006 2007 2008
2009 2010 2011Digital Broadcasting OTT (official)
IPTV
Analog TV
nVOD Satellite broadcasting
OTT (unofficial)
HDTV
Ukrainian Media statistics 4
According to GFK Ukraine in 2011 the number of TV households in Ukraine reached 16,6 mln
20.8%
Digital TV
14.2% 56.4%
Satellite TV Free Analog TV
3.45 mln 2.36 mln 9.36 mln
Paid TV annual turnover in 2011 - $214 mln
Quantity of Internet users - above 14,3 mln
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OTT
IPTV
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OTT / IPTV world map“World opens its doors to those who know where to go” (R. W. Emerson)
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-----------------------100K - 500K Users
500K+ Users
Up to 100K Users
100% of all OTT/IPTV technologies depends on Internet speed-limit and growing rate of active users
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OTT / IPTV world“World opens its doors to those who know where to go” (R. W. Emerson)
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Digital TV ResearchNumber of connections
105
212
596 mln.users
In 2010
in 2012
in 2017
Global online TV and video revenue (bln. $)
20172012
2010
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VOLIA OTT SWOT “Antipathy better analyzes, but only sympathy understands” (Sigmund Freud)
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Strengths Weaknesses Opportunities Threats-----------------------------------------------------------------------------------
- The launch of new product on domestic media market
- Consumers don’t like everything “new”
- Potential inconvenient interface for users under 50
- Potential high pries for Set-top-Box
- Status “First OTT Service Provider”
- New advertisement platform
- Easy-to-use interface to everyone
- - Demand for paid content can be weak
- - Licensing problems
- - Negotiation difficulties with content-owners
Phone: 38 095 900 8 600 Email: Dmitriy.Solovey@gmail.com
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THANK YOU !FOR YOUR ATTENTION
(c) All right reserved.DmitriySolovey
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