D - - - - - - - - - - 1 UKRAINIAN OTT-MARKET OVERVIEW “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” Created by : M E D I A I P T V / O T T S W A T DmitriySolov ey
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UKRAINIAN OTT-MARKET OVERVIEW
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
Created by :
MED
IA
IPTV/OTT
SWAT
DmitriySolovey
OTT – it’s the fastest-growing new media market. Since 2010 the high rate of its development allowed to start a new direction of video and audio broadcasting.
OTT / IPTV Services overview“You can’t buy a future, but you can change it”
2
OTT/ IPTV
Live conference
“On-eye” office
HDTVVOD
Surfing online
ProspectsIntegration of solutions for
Samsung, LG, Philips smart TV-set and iOS, Android devises
History of Ukrainian Media “Everything is change: me, you, technology”
3
2006 2007 2008
2009 2010 2011Digital Broadcasting OTT (official)
IPTV
Analog TV
nVOD Satellite broadcasting
OTT (unofficial)
HDTV
Ukrainian Media statistics 4
According to GFK Ukraine in 2011 the number of TV households in Ukraine reached 16,6 mln