U can lele

Cultural Policy – 3 May 2012Sharon Buffel, Lieselot Delmaire, Ellen Van der Donckt & Ronnit Viaene

PRODUCTMarketing

Product

Workshops Performances U-Can-Lele!

Focus on the ukulele

TARGETGROUPMarketing

Targetgroup

PARTNERMarketing

Partner

FINANCESMarketing

Finances

PROMOTIONMarketing

Website

Social mediaFacebook

Twitter

Posters and flyers

Free publicity

Quindo (radio)

Vlamo

Muziekcentrum Track*

WAK 2012 Kortrijk

Free publicity (international)

Ukulele.fr Ukulele-interventie

Press articles• Stadskrant Kortrijk• Krant van West-Vlaanderen• Nieuwsblad.be

Contest

Contest

PRICEMarketing

Price• Different price categories • 5 EUR : performances• 10 EUR : performances + workshop• 30 EUR : performances + workshop + ukulele

• Not too expensive : Track* requirements• Not for free : grant proposal requirements

DAY SCHEDULEThe Event

Day schedule• 16h00 – 19h00 : 3 workshops (beginners)• 19h00 – 20h30 : performance Ukulogical Museum• 21h00 – 22h30 : performance Ukulollo

WORKSHOPSThe Event

Workshop mentors

Herman Vandecauter Remco Houtman (Ukulelezaza)

Lorenzo Vignando (Ukulollo)

Workshops• Huge succes (extra mentor)• Total amount of participants: 40 • 20 ukuleles sold

CONCERTSThe Event

Concerts• On the stage• 60 people

Ukulogical Museum

Ukulollo

EVALUATIONThe Event

Evaluation

Questions?