Cultural Policy – 3 May 2012 Sharon Buffel, Lieselot Delmaire, Ellen Van der Donckt & Ronnit Viaene
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Cultural Policy – 3 May 2012Sharon Buffel, Lieselot Delmaire, Ellen Van der Donckt & Ronnit Viaene
PRODUCTMarketing
Product
Workshops Performances U-Can-Lele!
Focus on the ukulele
TARGETGROUPMarketing
Targetgroup
PARTNERMarketing
Partner
FINANCESMarketing
Finances
PROMOTIONMarketing
Website
Social mediaFacebook
Posters and flyers
Free publicity
Quindo (radio)
Vlamo
Muziekcentrum Track*
WAK 2012 Kortrijk
Free publicity (international)
Ukulele.fr Ukulele-interventie
Press articles• Stadskrant Kortrijk• Krant van West-Vlaanderen• Nieuwsblad.be
Contest
Contest
PRICEMarketing
Price• Different price categories • 5 EUR : performances• 10 EUR : performances + workshop• 30 EUR : performances + workshop + ukulele
• Not too expensive : Track* requirements• Not for free : grant proposal requirements
DAY SCHEDULEThe Event
Day schedule• 16h00 – 19h00 : 3 workshops (beginners)• 19h00 – 20h30 : performance Ukulogical Museum• 21h00 – 22h30 : performance Ukulollo
WORKSHOPSThe Event
Workshop mentors
Herman Vandecauter Remco Houtman (Ukulelezaza)
Lorenzo Vignando (Ukulollo)
Workshops• Huge succes (extra mentor)• Total amount of participants: 40 • 20 ukuleles sold
CONCERTSThe Event
Concerts• On the stage• 60 people
Ukulogical Museum
Ukulollo
EVALUATIONThe Event
Evaluation
Questions?
Related Documents
