The Rise of the Mobile Web
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The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
WE LIVE IN ACCELERATED
TIMES
WE LIVE IN ACCELERATED
TIMES
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
It is estimated that 4 Exabytes of unique information will be generated this year.
That’s more than all of the information of the last 5,000 years.
It is estimated that 4 Exabytes of unique information will be generated this year.
That’s more than all of the information of the last 5,000 years.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
The 10 fastest growing jobs in 2010 … did not exist in 2004.
We are now preparing students for jobs that do not exist, using technologies yet to be invented.
The 10 fastest growing jobs in 2010 … did not exist in 2004.
We are now preparing students for jobs that do not exist, using technologies yet to be invented.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
For students that start studying for a Technical Degree this year … half of what they learn will be outdated by their third year of school.
For students that start studying for a Technical Degree this year … half of what they learn will be outdated by their third year of school.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
It took radio 30 years to reach an audience of 50 million ... It took television 13 years … The Internet 4 years … the iPod 3 years … Facebook 2 years.
The Mobile Web?
It took radio 30 years to reach an audience of 50 million ... It took television 13 years … The Internet 4 years … the iPod 3 years … Facebook 2 years.
The Mobile Web?
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
By 2013, the US mobile Internet audience is expected to reach
134.3 million users
By 2013, the US mobile Internet audience is expected to reach
134.3 million users
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
The first commercial SMS text message was
transmitted in 1992.
Today, the number of text messages sent everyday exceeds the population
of the planet.
The first commercial SMS text message was
transmitted in 1992.
Today, the number of text messages sent everyday exceeds the population
of the planet.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
AT&T has seen its mobile data traffic increase by 50X in just the last three years
AT&T has seen its mobile data traffic increase by 50X in just the last three years
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Apple’s iPhone, hasstimulated 3 billion mobile application downloads since opening of the Apple App Store
Apple’s iPhone, hasstimulated 3 billion mobile application downloads since opening of the Apple App Store
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Analysts project a $1.56 billion mobile advertising market by 2013
Analysts project a $1.56 billion mobile advertising market by 2013
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Morgan Stanley predicts that smart phones will out-ship the global PC market by 2012
Morgan Stanley predicts that smart phones will out-ship the global PC market by 2012
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
WiFi & 3G networks speeds can be as much as six times faster than 2G and 2.5G predecessors
WiFi & 3G networks speeds can be as much as six times faster than 2G and 2.5G predecessors
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Users expect Website speeds on their mobile devices to be comparable to, or better than, what they experience on their desktops.
Users expect Website speeds on their mobile devices to be comparable to, or better than, what they experience on their desktops.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Users expect a mobileexperience that includes rich media, video and all the other high quality information they get on the Web
Users expect a mobileexperience that includes rich media, video and all the other high quality information they get on the Web
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
A mobile-to-web slowdown as small as 2 seconds leads to a 4.3% reduction in revenue per user.
A mobile-to-web slowdown as small as 2 seconds leads to a 4.3% reduction in revenue per user.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Google has 68.2% of the U.S. mobile search market. Yahoo followed at 31.5% and Bing trailing at 0.2%.
Google has 68.2% of the U.S. mobile search market. Yahoo followed at 31.5% and Bing trailing at 0.2%.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
“Mobile is very important to our strategy and will only become more critical as consumer and usage becomes more widespread”
“Mobile is very important to our strategy and will only become more critical as consumer and usage becomes more widespread”
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
ABI Research reports that mobile shopping increased more than 300% in one year, from $396 million in 2008 to $1.2 billion in 2009
ABI Research reports that mobile shopping increased more than 300% in one year, from $396 million in 2008 to $1.2 billion in 2009
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
68% of smart phone users conduct many behaviors of mobile shopping such as looking for reviews, shipping information or store coupons.
68% of smart phone users conduct many behaviors of mobile shopping such as looking for reviews, shipping information or store coupons.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
THE TOP M-COMMERCE MERCHANTS
1. eBay: 5.03 million visitors
2. Amazon.com: 3.51 million visitors
3. GameSpot: 2.58 million visitors
4. Netflix: 1.85 million visitors
THE TOP M-COMMERCE MERCHANTS
1. eBay: 5.03 million visitors
2. Amazon.com: 3.51 million visitors
3. GameSpot: 2.58 million visitors
4. Netflix: 1.85 million visitors
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Mobile Alerts Drive 30% of Recipients Into Stores: 27% Go To Make Purchases
Mobile Alerts Drive 30% of Recipients Into Stores: 27% Go To Make Purchases
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
More than 40 million U.S. consumers will be using mobile banking by 2012.
More than 40 million U.S. consumers will be using mobile banking by 2012.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
Airline tickets sold via the mobile channel are expected to
reach $15 billion people by 2014.
Airline tickets sold via the mobile channel are expected to
reach $15 billion people by 2014.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
3G & 4G Networks Will Cause Mobile Video to Grow 60% by 2014
3G & 4G Networks Will Cause Mobile Video to Grow 60% by 2014
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
63% of smartphone users frequently used apps that deliver specific content based on the user’s location.
63% of smartphone users frequently used apps that deliver specific content based on the user’s location.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
7.8 million Apple iPads and similar devices will be sold this year, and more than twice that number next year.
7.8 million Apple iPads and similar devices will be sold this year, and more than twice that number next year.
The Rise of the Mobile WebThe Rise of the Mobile Web
www.zslMobile.comwww.zslMobile.com
For further information on our mobile products and solutions, please contact:
John Rovito732-549-9770
johnrovito@zsl.com
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