The Rise of the Mobile Web

The Rise of the Mobile WebThe Rise of the Mobile Web

www.zslMobile.comwww.zslMobile.com

WE LIVE IN ACCELERATED

TIMES

WE LIVE IN ACCELERATED

TIMES



It is estimated that 4 Exabytes of unique information will be generated this year.

That’s more than all of the information of the last 5,000 years.

It is estimated that 4 Exabytes of unique information will be generated this year.

That’s more than all of the information of the last 5,000 years.



The 10 fastest growing jobs in 2010 … did not exist in 2004.

We are now preparing students for jobs that do not exist, using technologies yet to be invented.

The 10 fastest growing jobs in 2010 … did not exist in 2004.

We are now preparing students for jobs that do not exist, using technologies yet to be invented.



For students that start studying for a Technical Degree this year … half of what they learn will be outdated by their third year of school.

For students that start studying for a Technical Degree this year … half of what they learn will be outdated by their third year of school.



It took radio 30 years to reach an audience of 50 million ... It took television 13 years … The Internet 4 years … the iPod 3 years … Facebook 2 years.

The Mobile Web?

It took radio 30 years to reach an audience of 50 million ... It took television 13 years … The Internet 4 years … the iPod 3 years … Facebook 2 years.

The Mobile Web?



By 2013, the US mobile Internet audience is expected to reach

134.3 million users

By 2013, the US mobile Internet audience is expected to reach

134.3 million users



The first commercial SMS text message was

transmitted in 1992.

Today, the number of text messages sent everyday exceeds the population

of the planet.

The first commercial SMS text message was

transmitted in 1992.

Today, the number of text messages sent everyday exceeds the population

of the planet.



AT&T has seen its mobile data traffic increase by 50X in just the last three years

AT&T has seen its mobile data traffic increase by 50X in just the last three years



Apple’s iPhone, hasstimulated 3 billion mobile application downloads since opening of the Apple App Store

Apple’s iPhone, hasstimulated 3 billion mobile application downloads since opening of the Apple App Store



Analysts project a $1.56 billion mobile advertising market by 2013

Analysts project a $1.56 billion mobile advertising market by 2013



Morgan Stanley predicts that smart phones will out-ship the global PC market by 2012

Morgan Stanley predicts that smart phones will out-ship the global PC market by 2012



WiFi & 3G networks speeds can be as much as six times faster than 2G and 2.5G predecessors

WiFi & 3G networks speeds can be as much as six times faster than 2G and 2.5G predecessors



Users expect Website speeds on their mobile devices to be comparable to, or better than, what they experience on their desktops.

Users expect Website speeds on their mobile devices to be comparable to, or better than, what they experience on their desktops.



Users expect a mobileexperience that includes rich media, video and all the other high quality information they get on the Web

Users expect a mobileexperience that includes rich media, video and all the other high quality information they get on the Web



A mobile-to-web slowdown as small as 2 seconds leads to a 4.3% reduction in revenue per user.

A mobile-to-web slowdown as small as 2 seconds leads to a 4.3% reduction in revenue per user.



Google has 68.2% of the U.S. mobile search market. Yahoo followed at 31.5% and Bing trailing at 0.2%.

Google has 68.2% of the U.S. mobile search market. Yahoo followed at 31.5% and Bing trailing at 0.2%.



“Mobile is very important to our strategy and will only become more critical as consumer and usage becomes more widespread”

“Mobile is very important to our strategy and will only become more critical as consumer and usage becomes more widespread”



ABI Research reports that mobile shopping increased more than 300% in one year, from $396 million in 2008 to $1.2 billion in 2009

ABI Research reports that mobile shopping increased more than 300% in one year, from $396 million in 2008 to $1.2 billion in 2009



68% of smart phone users conduct many behaviors of mobile shopping such as looking for reviews, shipping information or store coupons.

68% of smart phone users conduct many behaviors of mobile shopping such as looking for reviews, shipping information or store coupons.



THE TOP M-COMMERCE MERCHANTS

1. eBay: 5.03 million visitors

2. Amazon.com: 3.51 million visitors

3. GameSpot: 2.58 million visitors

4. Netflix: 1.85 million visitors

THE TOP M-COMMERCE MERCHANTS

1. eBay: 5.03 million visitors

2. Amazon.com: 3.51 million visitors

3. GameSpot: 2.58 million visitors

4. Netflix: 1.85 million visitors



Mobile Alerts Drive 30% of Recipients Into Stores: 27% Go To Make Purchases

Mobile Alerts Drive 30% of Recipients Into Stores: 27% Go To Make Purchases



More than 40 million U.S. consumers will be using mobile banking by 2012.

More than 40 million U.S. consumers will be using mobile banking by 2012.



Airline tickets sold via the mobile channel are expected to

reach $15 billion people by 2014.

Airline tickets sold via the mobile channel are expected to

reach $15 billion people by 2014.



3G & 4G Networks Will Cause Mobile Video to Grow 60% by 2014

3G & 4G Networks Will Cause Mobile Video to Grow 60% by 2014



63% of smartphone users frequently used apps that deliver specific content based on the user’s location.

63% of smartphone users frequently used apps that deliver specific content based on the user’s location.



7.8 million Apple iPads and similar devices will be sold this year, and more than twice that number next year.

7.8 million Apple iPads and similar devices will be sold this year, and more than twice that number next year.



For further information on our mobile products and solutions, please contact:

John Rovito732-549-9770

[email protected]

The Rise of the Mobile Web

Technology

mobile web

mobile video

mobile devices

mobile channel

mobile products

mobile banking

mobile alerts

mobile advertising market