CONSUMPTION IS ON THE RISE THE MOBILE VIDEO AD FORECAST IS SOLID Mobile video will increase 14X between 2013 and 2018 and will account for 69% of total mobile ad traffic The average U.S. consumer spends 16.5 watching video on their smartphone or tablet hours per month MOBILE VIDEO IS ON THE RUNWAY Source: Cisco Visual Networking Index, Feb 2014 MOBILE VIDEO ADVERTISNG IT’S TIME TO “PLAY” billions,% change and % of total mobile ad spending 2013 $0.66 169.0% 6.8% 2014 $1.44 119.0% 8.1% 2015 $2.38 65.8% 9.2% 2016 $3.42 43.8% 9.8% 2017 $4.38 27.8% 9.9% 2018 $5.44 24.2% 10.0 % Mobile video ad spending % change % of total mobile ad spending Note: includes in-banner and in-stream (such as pre-roll and overlays); ad spending on tablets is included Source: eMarketer, March 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 Tablet 0:00 0:01 0:04 0:13 0:20 Smartphone 0:00 0:02 0:04 0:09 0:13 Total 0:00 0:03 0:08 0:22 0:33 Note: ages 18+; time spent with each device includes all time spent with that device, regardless of multitasking; for example, 1 hour of multitasking on a smartphone while on a tablet is counted as 1 hour for smartphone and 1 hour for tablet Source: eMarketer, April 2014 Average time spent per day with mobile video by U.S. adults, by device, 2010-2014 hrs:mins and % of total U.S. digital video ad spending, mobile and online 2013-2018 U.S. mobile video ad spending, 2013-2018