The Real Story – Integrating Media to Engage Consumers

The Real Story – Integrating Media to Engage Consumers

Suzie Brown

Valassis

Retail Trade Area

Consumer Trade Area

Media

• National Specialty Retailer/etailer

• Blunting competition from well established wall-less etailers

• Analyzed their consumer data/profiles for in-store and online

– Discovered key differences

• Developed digital campaign for their online consumers

• CTA vs. RTA

Solution Story

Angel IlaganPandora North America

Sean BreckenridgeBass Pro Shops

Roger SaundersProsper Insights & Analytics

Our Panel of Experts