The Real Story – Integrating Media to Engage Consumers Suzie Brown Valassis
The Real Story – Integrating Media to Engage Consumers
Jul 16, 2015
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The Real Story – Integrating Media to Engage Consumers
Suzie Brown
Valassis
Retail Trade Area
Consumer Trade Area
Media
• National Specialty Retailer/etailer
• Blunting competition from well established wall-less etailers
• Analyzed their consumer data/profiles for in-store and online
– Discovered key differences
• Developed digital campaign for their online consumers
• CTA vs. RTA
Solution Story
Angel IlaganPandora North America
Sean BreckenridgeBass Pro Shops
Roger SaundersProsper Insights & Analytics
Our Panel of Experts
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