1. IT’S NOT THE PRODUCT –THE CUSTOMER IS KINGMichael LummusProduct Manager Acxiom Marketing Database Services® 2. Just 8%of their customers agreeSource - Bain 3. INTERBRAND…

Ideas in Practice hBr.orG HBR.ORG To read the full article, go to hbr.org/2010/12/branding-in-the-digital-age/ar/1. Aligning with the Consumer Decision Journey by David Edelman…

1. Making eyeballs work making minds think 2. Why SponsorshipSucks Sponsorship is invariably a lazy way for a brand to reap the dividends of ‘hanging out’ with the right…

1. Customer checking out stuff!! 2. Alternative Marketing Vehicle • Alternative media, by any other name, including word-of-mouth, is a confusing collection of attempts…

1. Customer checking out stuff!! 2. Alternative Marketing Vehicle Alternative media, by any other name, including word-of-mouth, is a confusing collection of attempts to…

Slide 1Michael Keller Chief Brand Officer American Dairy Queen MarkED Conclave ‘06 Slide 2 Building A Brand By “Delivering the Promise” Through It’s Consumer Touch…

1.  2. Advertising:From Mad Men to Social Media Madness © 2011 Whizbang 3. The Good Old Days Of Advertising © 2011 Whizbang 4. That Was Then Print TV Radio© 2011 Whizbang…

1.Future of Wireless & Retailing Scott Mullinax IBM Wireless Solutions-Americas [email_address] 918-493-44122. Discussion objective Outline the importance of high value…

1.PIECE OF CAKE is a Hamburg based creative agency. It consults, develops and produces strategies, ideas and contents for corporations and brands.  Founded in 2009 by Kim…

1. Making eyeballs work making minds think 2. Why SponsorshipSucks Sponsorship is invariably a lazy way for a brand to reap the dividends of ‘hanging out’ with the right…