The Long Tail

The Long TailAjay Srinath

Section K

Who?

Who?

Vilfredo Pareto

Pareto Principle

Vilfredo Pareto

Pareto Principle

Vilfredo Pareto

What then is the Long Tail?

The Long Tail

a concept coined by Chris Anderson in…

Consider

What should

Stock in its Brick-And-Mortar Stores?

Vilfredo Pareto

Well I would say…80/20!

Which means…

But what about

Or

Or

So…

Enter

To cut a long story short…

“30-40 % of Amazon book sales are represented by titles that wouldn’t normally be found in brick-and-mortar stores”

“The consumer surplus created by providing access to these relatively obscure book titles is more than seven to ten times the value consumers receive from access to lower prices online”

Product Variety Comparison For Internet And Brick-and-mortar Channels

Anatomy of the Long Tail

Key Takeaways

“Business as usual” will not work anymore

Death Internet is a great leveler.

Upgrade/Innovate your Business Models. Or Die.