The Long Tail/Pecha Kucha

The Long TailPecha Kucha

The Long Tail?

• Reaching out to the edges of the market to make sales in previously ignored or forgotten niche areas

The Long Tail

Benefits of the Long Tail

• To customers: availability of niche products that wouldn’t be available elsewhere• The chance to participate when once

they were ignored or side-lined• Smaller, less mainstream

products/services able to find a market

Benefits of the Long Tail

• To businesses: growth into areas where products are niche/obscure• Lion’s share of the business in these

areas• One-off sales of obscure products

reaches/exceeds amount of sales of mainstream titles

Examples of Long Tail Companies

• Amazon• eBay• Google• iTunes/Rhapsody•Netflix