The Human Connection: Bringing Emotions Back to Storytelling
Post on 11-Aug-2015
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T H E H U M A N C O N N E C T I O N :
By Ahna Hendrix
B R I N G I N G T H E E M O T I O N B A C K T O S T O R Y T E L L I N G
“ I ’ V E L E A R N E D T H A T P E O P L E W I L L F O R G E T W H A T Y O U S A I D , P E O P L E W I L L F O R G E T W H A T Y O U D I D , B U T P E O P L E W I L L N E V E R F O R G E T H O W Y O U M A K E T H E M F E E L . ” M A YA A N G E L O U
@ahnahendrix
W W W. A H N A H E N D R I X . C O M
L A U N C H E D M Y B U S I N E S S
@ahnahendrix
Storytelling is an ancient art form of human expression to explain a series of events through narration.
Storytelling with social media utilizes different types of media to connect with its fans and followers by telling the story of a brand.
A brand is a business that has learned how to make its customers feel something for it.
@ahnahendrix
W H Y I S S T O R Y T E L L I N G I M P O R TA N T T O S O C I A L M E D I A ?
1. Endears us to a brand
2. Helps us to remember a brand
3. Develops trust and credibility with a brand
4. Humanizes a brand
@ahnahendrix
W H Y A R E E M O T I O N S I M P O R TA N T T O S T O R Y T E L L I N G ?
1. Makes a story relatable
2. Creates a connection
3. Establishes loyalty
@ahnahendrix
4. Humanizes a story
H O W D O B U S I N E S S & E M O T I O N S M I X ?
1. Emotions are the primary driver of all of our online and offline actions.
2. Emotional benefits make a business special.
3. Rational elements of a business do little to differentiate it from the competition.
@ahnahendrix
H O W D O W E E N S U R E T H AT E M O T I O N S P L AY A V I TA L R O L E I N O U R S T O R Y T E L L I N G ?
H O W
1. Discover what our audience wants from us, beyond the features
2. Develop and maintain a consistent brand voice
3. Personalize
4. Ask questions
5. Hone in on extreme emotions
@ahnahendrix
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